Southwest Finland
Accommodation and Travel Stats

June 2019

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Southwest Finland: Tourism in a nutshell

Total
icon: new 186,000
9 %
Registered Accommodation
icon: star 147,000
4 %
icon: finland 120,000
6 %
icon: foreign 26,200
2 %
Non-registered Accommodation
icon: star 39,500
31 %
Total
icon: new 100,000
9 %
Registered Accommodation
icon: star 84,100
6 %
icon: finland 70,700
9 %
icon: foreign 13,500
7 %
Non-registered Accommodation
icon: star 16,200
25 %
Total
icon: new 9.1 mill. €
8 %
Registered Accommodation
icon: star 8.0 mill. €
8 %
Average prices:
Night
54.60 €
0.50 €
Room
103.00 €
2.30 €
RevPAR
62.50 €
4.20 €
Non-registered Accommodation
icon: star 1.1 mill. €
8 %
Average prices:
Adr
116.30 €
14.60 €
RevPAR
70.80 €
17.40 €
Registered Accommodation
icon: establishment 93
4 %
icon: room 4,000
2 %
icon: bed 8,900
2 %
Non-registered Accommodation
icon: establishment 920
6 %
icon: room 1,500
13 %
Registered Accommodation
icon: room 61 %
5 %
icon: bed 48 %
5 %
Non-registered Accommodation
icon: entire place 61 %
16 %
Registered Accommodation
icon: star 1.7
2 %
icon: finland 1.7
3 %
icon: foreign 1.9
5 %

Paid bed nights

Registered bed nights increased four percent

In June 2019, 147,000 registered bed nights were recorded in Southwest Finland (+4.1 %), of which 120,000 nights were spent by domestic visitors and 26,200 nights by foreigners. Registered domestic bed nights increased six percent and registered foreign bed nights decreased two percent. In total, registered bed nights increased four percent from last year's June.

116,000 nights (+11.1 %) were spend by leisure visitors and 30,600 nights (-16.0 %) by business visitors.

Between January and June, 446,000 registered bed nights (+2.7 %) were recorded for domestic visitors and 93,300 (-8.0 %) for foreigners in Southwest Finland, in total 539,000 (+0.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.4 percent

Total of 2.3 million registered bed nights (+6.2 %) were recorded in the whole country, of which 1.7 million nights (+7.1 %) were spent by domestic visitors and 608,000 nights (+3.8 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 6.4 % (-0.1 percentage points), out of domestic bed nights 7.2 % and foreign bed nights 4.3 %.

Length of stay was 1.7 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Southwest Finland, length of stay in June was on average 1.7 nights and in Finland 1.8 nights (+0.4 %).

During June, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (-3.6 %) and foreigners 1.9 nights (+7.0 %).

84,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 84.0 percent were domestic, and 16.0 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (-0.06) and foreigners 1.9 nights (+0.09).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 9.1 million euro

Total accommodation sales in June were 9.1 million euro (+707,000). The share of Airbnb and Vrbo was 12.4 percent. Therefore, registered accommodation sales were 8.0 million euro (+391,000) and non-registered sales 1.1 million euro (+315,000).

Total January-June sales were 34.9 million euro and they increased 1.4 million euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Non-Registered) 116 € 14.3 % 107 € 7.3 %
Adr (Registered) 103 € 2.3 % 95 € 3.4 %
Revpar (Non-Registered) 71 € 32.5 % 58 € 12.7 %
Revpar (Registered) 62 € 7.3 % 47 € 4.4 %
Bed Night (Registered) 55 € 1.0 % 58 € 2.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

93 accommodation establishments (+4)
4,000 rooms (-96)
8,900 beds (-199)

Room utilization 60.7 % (+2.8)
Unsold rooms 1,600
Bed utilization 47.8 % (+2.2)

Airbnb and Vrbo

920 accommodation establishments (+48)
740 apartments (+21)
1,500 rooms (+169)

Apartment utilization 60.8 % (+8.5)
Unsold apartments 290

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Turku Archipelago Oy
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturkuarchipelago.fi , visitturku.fi

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