Southwest Finland
Accommodation and Travel Stats
February 2020
Southwest Finland: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
100,000
77,600
66,400
11,200
22,600
56,300
46,700
41,200
5,500
9,600
5.3 mill. €
4.7 mill. €
593,000 €
69
3,300
7,200
820
1,300
47 %
37 %
50 %
1.7
1.6
2.0
100,000 bed nights in paid accommodation
Total of 100,000 bed nights (+20.5 %) were recorded in paid accommodation in Southwest Finland in February 2020. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 77 % and non-registered 23 %.
Between January and February, the number of paid bed nights was 189,000 (+21.6 %). Share of registered was 76 % and non-registered 24 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased 10 percent
In February 2020, 77,600 registered bed nights were recorded in Southwest Finland (+10.4 %), of which 66,400 nights were spent by domestic visitors and 11,200 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights decreased six percent. In total, registered bed nights increased 10 percent from last year's February.
Most foreign registered bed nights were recorded for travelers from Sweden (1,400 nights).
49,100 nights (+4.7 %) were spend by leisure visitors and 28,600 nights (+21.6 %) by business visitors.
Between January and February, 121,000 registered bed nights (+14.0 %) were recorded for domestic visitors and 22,000 (-1.2 %) for foreigners in Southwest Finland, in total 143,000 (+11.4 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay increased two percent in registered accommodation
Length of stay in registered accommodation increased two percent compared to earlier year. In Southwest Finland, length of stay in February was on average 1.7 nights and in Finland 2.0 nights (+2.0 %).
During February, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (+0.7 %) and foreigners 2.0 nights (-1.0 %).
46,700 tourists arrived to registered accommodation
Arrivals to registered accommodation increased eight percent compared to earlier year. Of all registered arrivals, 88.2 percent were domestic, and 11.8 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (+0.05) and foreigners 2.0 nights (-0.03).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.3 million euro
Total accommodation sales in February were 5.3 million euro (+805,000). The share of Airbnb and Vrbo was 11.2 percent. Therefore, registered accommodation sales were 4.7 million euro (+512,000) and non-registered sales 593,000 euro (+292,000).
Total January-February sales were 10.0 million euro and they increased 1.6 million euro from the previous year.
Average prices
|
February 2020
Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 105 € | 11.4 % | 99 € | 7.9 % |
| Adr (Non-Registered) | 100 € | 13.6 % | 108 € | 1.0 % |
| Bed Night (Registered) | 60 € | 1.7 % | 61 € | 3.0 % |
| Revpar (Non-Registered) | 50 € | 26.1 % | 52 € | 6.9 % |
| Revpar (Registered) | 49 € | 10.5 % | 45 € | 16.7 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
69 accommodation establishments (+8)
3,300 rooms (-31)
7,200 beds (+103)
Room utilization 46.9 % (-0.4)
Unsold rooms 1,800
Bed utilization 37.0 % (+1.9)
Airbnb and Vrbo
820 accommodation establishments (+189)
700 apartments (+188)
1,300 rooms (+270)
Apartment utilization 50.2 % (+5.1)
Unsold apartments 350
Registered room utilization for establishments
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Statistics Finland, Visitory Research Team
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