Southwest Finland
Accommodation and Travel Stats

March 2020

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Southwest Finland: Tourism in a nutshell

Total
icon: new 66,800
35 %
Registered Accommodation
icon: star 44,400
46 %
icon: finland 37,000
46 %
icon: foreign 7,300
47 %
Non-registered Accommodation
icon: star 22,400
10 %
Top 3 (Reg.):
Poland
1,100
9 %
Germany
900
58 %
Sweden
750
53 %
Total
icon: new 32,400
45 %
Registered Accommodation
icon: star 23,300
54 %
icon: finland 20,900
53 %
icon: foreign 2,400
61 %
Non-registered Accommodation
icon: star 9,200
7 %
Top 3 (Reg.):
Sweden
420
61 %
Germany
290
60 %
Estonia
192
45 %
Total
icon: new 3.3 mill.
38 %
Registered Accommodation
icon: star 2.6 mill. €
38 %
Average prices:
Night
58.00 €
0.70 €
Room
92.10 €
1.00 €
RevPAR
28.40 €
17.50 €
Non-registered Accommodation
icon: star 719,000
38 %
Average prices:
Adr
121.30 €
27.90 €
RevPAR
57.10 €
4.20 €
Registered Accommodation
icon: establishment 67
6 %
icon: room 3,300
4 %
icon: bed 7,200
2 %
Non-registered Accommodation
icon: establishment 850
26 %
icon: room 1,300
23 %
Registered Accommodation
icon: room 31 %
39 %
icon: bed 22 %
40 %
Non-registered Accommodation
icon: entire place 46 %
16 %
Registered Accommodation
icon: star 1.9
17 %
icon: finland 1.8
15 %
icon: foreign 3.1
35 %

Paid bed nights

44,400 registered bed nights

In March 2020, 44,400 registered bed nights were recorded in Southwest Finland (-46.3 %), of which 37,000 nights were spent by domestic visitors and 7,300 nights by foreigners. Registered domestic bed nights decreased 46 percent and registered foreign bed nights decreased 47 percent. In total, registered bed nights decreased 46 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Poland (1,100 nights).

23,500 nights (-57.1 %) were spend by leisure visitors and 20,900 nights (-24.9 %) by business visitors.

Between January and March, 158,000 registered bed nights (-9.6 %) were recorded for domestic visitors and 29,300 (-18.7 %) for foreigners in Southwest Finland, in total 187,000 (-11.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.5 percent

Total of 996,000 registered bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 4.5 % (0.0 percentage points), out of domestic bed nights 5.1 % and foreign bed nights 2.8 %.

Length of stay increased 17 percent in registered accommodation

Length of stay in registered accommodation increased 17 percent compared to earlier year. In Southwest Finland, length of stay in March was on average 1.9 nights and in Finland 2.3 nights (+14.6 %).

During March, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.8 nights (+3.6 %) and foreigners 3.1 nights (+4.2 %).

23,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all registered arrivals, 89.8 percent were domestic, and 10.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.8 nights (+0.22) and foreigners 3.1 nights (+0.81).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro

Total accommodation sales in March were 3.3 million euro (-2.1 million). The share of Airbnb and Vrbo was 21.8 percent. Therefore, registered accommodation sales were 2.6 million euro (-2.3 million) and non-registered sales 719,000 euro (+222,000).

Total January-March sales were 13.3 million euro and they decreased 439,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Non-Registered) 121 € 29.9 % 113 € 11.0 %
Adr (Registered) 92 € 1.1 % 97 € 6.3 %
Bed Night (Registered) 58 € -1.2 % 60 € 2.1 %
Revpar (Non-Registered) 57 € 7.9 % 54 € 7.0 %
Revpar (Registered) 28 € -38.1 % 40 € -3.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

67 accommodation establishments (+4)
3,300 rooms (-125)
7,200 beds (-147)

Room utilization 30.8 % (-19)
Unsold rooms 2,300
Bed utilization 21.7 % (-15)

Airbnb and Vrbo

850 accommodation establishments (+174)
720 apartments (+174)
1,300 rooms (+240)

Apartment utilization 46.3 % (-9.1)
Unsold apartments 390

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Turku Archipelago Oy
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturkuarchipelago.fi , visitturku.fi

Rekisteröimättömän majoituksen tilastot:Varsinais-Suomen liitto

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