Stockholm County
Accommodation and Travel Stats

September 2020

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Stockholm County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 600,000
55 %
icon: sweden 486,000
44 %
icon: foreign 114,000
75 %
Top 3:
Germany
15,500
66 %
United States
11,600
80 %
United Kingdom
7,200
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 321.7 mill. SEK
72 %
Average prices:
Night
536.20 SEK
334.60 SEK
Room
854.00 SEK
469.00 SEK
RevPAR
291.40 SEK
693.00 SEK
Capacity icon
Capacity
icon: establishment 400
4 %
icon: room 35,800
6 %
icon: bed 74,800
5 %
utilization icon
Utilization
icon: room 34 %
54 %
icon: bed 25 %
54 %

600,000 registered bed nights

In September 2020, 600,000 registered bed nights were recorded in Stockholm County (-54.7 %), of which 486,000 nights were spent by domestic visitors and 114,000 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 75 percent. In total, registered bed nights decreased 55 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (15,500 nights).

Between January and September, 4.2 million registered bed nights (-43.0 %) were recorded for domestic visitors and 1.2 million (-72.6 %) for foreigners in Stockholm County, in total 5.4 million (-54.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 19.1 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Stockholm County out of total registered bed nights was 19.1 % (-10.2 percentage points), out of domestic bed nights 18.0 % and foreign bed nights 26.0 %.

Ferry arrivals from different harbors

Accommodation sales 321.7 million SEK

Registered accommodation sales in September were 321.7 million SEK (-832.8 million).

Registered January-September sales were 2.9 billion SEK and they decreased 5.2 billion euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 850 SEK -35.4 % 910 SEK -21.6 %
Bed Night (Registered) 540 SEK -38.4 % 530 SEK -22.3 %
Revpar (Registered) 290 SEK -70.4 % 290 SEK -62.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

400 accommodation establishments (-17)
35,800 rooms (-2,300)
74,800 beds (-3,700)

Room utilization 34.1 % (-40)
Unsold rooms 23,600
Bed utilization 25.3 % (-29)

Registered room utilization for establishments

Global Google searches for "stockholm county + keyword"

Google searches for "stockholm county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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