Stockholm County
Accommodation and Travel Stats

October 2019

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Stockholm County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1.3 mill.
6 %
icon: sweden 898,000
11 %
icon: foreign 396,000
2 %
Top 3:
United States
37,200
32 %
Germany
36,600
11 %
United Kingdom
31,400
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 993.8 mill. SEK
5 %
Average prices:
Night
768.10 SEK
9.70 SEK
Room
1,175.00 SEK
1.00 SEK
RevPAR
823.40 SEK
0.00 SEK
Capacity icon
Capacity
icon: establishment 400
3 %
icon: room 38,100
5 %
icon: bed 77,500
6 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In October 2019, 1.3 million bed nights were recorded in Stockholm County (+6.5 %), of which 898,000 nights were spent by domestic visitors and 396,000 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased two percent. In total, bed nights increased six percent from last year's October.

Most foreign bed nights were recorded for travelers from United States (37,200 nights).

Between January and October, 8.3 million bed nights (+9.4 %) were recorded for domestic visitors and 4.8 million (-1.9 %) for foreigners in Stockholm County, in total 13.1 million (+5.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 31.9 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Stockholm County out of total bed nights was 31.9 % (+0.8 percentage points), out of domestic bed nights 28.8 % and foreign bed nights 42.3 %.

Ferry arrivals from different harbors

Accommodation sales 993.8 million SEK

Registered accommodation sales in October were 993.8 million SEK (+48.8 million).

Registered January-October sales were 9.1 billion SEK and they increased 380.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,200 SEK -0.1 % 1,200 SEK -0.5 %
Revpar (Registered) 820 SEK 0.0 % 770 SEK 0.0 %
Bed Night (Registered) 770 SEK -1.2 % 690 SEK -0.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

400 accommodation establishments (+13)
38,100 rooms (+1,800)
77,500 beds (+4,200)

Room utilization 70.1 % (+0.06)
Unsold rooms 11,400
Bed utilization 53.0 % (+0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "stockholm county + keyword"

Google searches for "stockholm county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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