Stockholm
Accommodation and Travel Stats

October 2019

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Stockholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 889,000
5 %
icon: sweden 556,000
9 %
icon: foreign 333,000
0 %
Visitors icon
Visitors
icon: star 488,000
9 %
icon: sweden 332,000
12 %
icon: foreign 156,000
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 793.6 mill. SEK
5 %
Average prices:
Night
892.40 SEK
1.50 SEK
Room
1,370.50 SEK
42.70 SEK
RevPAR
1,041.00 SEK
33.40 SEK
Capacity icon
Capacity
icon: establishment 210
3 %
icon: room 24,800
9 %
icon: bed 49,100
3 %
Weather icon
Weather
icon: temperature 7.2 °C
1.5 °C
icon: rainfall 57 mm
35 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In October 2019, 889,000 bed nights were recorded in Stockholm (+5.3 %), of which 556,000 nights were spent by domestic visitors and 333,000 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights increased less than one percent. In total, bed nights increased five percent from last year's October.

285,000 rooms (+23.5 %) were booked by leisure visitors and 294,000 rooms (-3.1 %) by business visitors.

Between January and October, 4.9 million bed nights (+11.2 %) were recorded for domestic visitors and 3.9 million (-2.5 %) for foreigners in Stockholm, in total 8.9 million (+4.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 21.9 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Stockholm out of total bed nights was 21.9 % (+0.3 percentage points), out of domestic bed nights 17.8 % and foreign bed nights 35.6 %.

488,000 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 68.1 percent were domestic, and 31.9 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Stockholm on average 1.7 nights (-0.04) and foreigners 2.1 nights (-0.11).

1.2 million air travelers

The airport received a total of 1.2 million passengers, which means air passenger arrivals decreased five percent.

Of local passengers, 73.1 % arrived from abroad, thus the share of domestic passengers was 26.9 %.

In addition, there were 1.3 million passengers departing the airport (-4.4 %), therefore the total number of trips via the airport was 2.5 million (-4.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 793.6 million SEK

Registered accommodation sales in October were 793.6 million SEK (+38.8 million).

Registered January-October sales were 7.4 billion SEK and they increased 386.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,400 SEK -3.0 % 1,400 SEK -3.1 %
Revpar (Registered) 1,000 SEK -3.1 % 990 SEK -2.7 %
Bed Night (Registered) 890 SEK -0.2 % 840 SEK 0.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

210 accommodation establishments (+6)
24,800 rooms (+2,000)
49,100 beds (+1,400)

Room utilization 76.0 % (-0.07)
Unsold rooms 6,000
Bed utilization 59.0 % (+0.46)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "stockholm + keyword"

Google searches for "stockholm" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.37/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

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