Stockholm
Accommodation and Travel Stats

February 2020

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Stockholm: Tourism in a nutshell

Bed Nights

656,000

4 %

410,000

9 %

246,000

4 %

Visitors

361,000

7 %

252,000

13 %

109,000

5 %

Accommodation Sales

536.9 mill. SEK

3 %

Average prices:

Night

818.10 SEK

11.20 SEK

Room

1,252.70 SEK

8.70 SEK

RevPAR

761.10 SEK

10.30 SEK

Capacity

210

1 %

24,700

1 %

48,900

1 %

Utilization

0.61

1 %

0.47

0 %

Weather

2.9 °C

1.0 °C

28 mm

11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased four percent

In February 2020, 656,000 bed nights were recorded in Stockholm (+4.2 %), of which 410,000 nights were spent by domestic visitors and 246,000 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights decreased four percent. In total, bed nights increased four percent from last year's February.

218,000 rooms (+12.3 %) were booked by leisure visitors and 210,000 rooms (-4.3 %) by business visitors.

Between January and February, 779,000 bed nights (+5.7 %) were recorded for domestic visitors and 480,000 (-3.6 %) for foreigners in Stockholm, in total 1.3 million (+2.0 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 15.0 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Stockholm out of total bed nights was 15.0 % (+0.3 percentage points), out of domestic bed nights 11.9 % and foreign bed nights 26.5 %.

361,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 69.8 percent were domestic, and 30.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Stockholm on average 1.6 nights (-0.05) and foreigners 2.3 nights (+0.03).

901,000 air travelers

The airport received a total of 901,000 passengers, which means air passenger arrivals decreased four percent.

Of local passengers, 72.9 % arrived from abroad, thus the share of domestic passengers was 27.1 %.

In addition, there were 922,000 passengers departing the airport (-7.0 %), therefore the total number of trips via the airport was 1.8 million (-5.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 536.9 million SEK

Registered accommodation sales in February were 536.9 million SEK (+14.5 million).

Registered January-February sales were 1.0 billion SEK and they increased 324,000 euro from the previous year.

Average prices

= change at least 10 %
	February 2020 Amount	Change	jan-February 2020 Amount	Change
Adr (Registered)	1,300 SEK	-0.7 %	1,200 SEK	-1.0 %
Bed Night (Registered)	820 SEK	-1.3 %	800 SEK	-1.9 %
Revpar (Registered)	760 SEK	-1.3 %	700 SEK	-2.6 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

210 accommodation establishments (+2)
24,700 rooms (+151)
48,900 beds (+410)

Room utilization 60.8 % (-0.4)
Unsold rooms 9,700
Bed utilization 46.9 % (-0.07)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "stockholm"

Global Google searches for "stockholm + keyword"

Google searches for "stockholm" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.21/10 (-0.27).

Hotel customer satisfaction by nationalities

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Stockholm Accommodation and Travel Stats