Accommodation and Travel Stats

February 2023

Stockholm: Tourism in a nutshell

icon: star 521,000
62 %
icon: sweden 346,000
54 %
icon: foreign 175,000
82 %
Top 3:
United States
76 %
49 %
United Kingdom
152 %
icon: star 269,000
78 %
icon: sweden 193,000
67 %
icon: foreign 76,100
112 %
Average prices:
849.30 SEK
224.60 SEK
1,272.10 SEK
292.70 SEK
628.50 SEK
351.00 SEK
icon: establishment 196
3 %
icon: room 24,000
1 %
icon: bed 48,400
0 %
icon: temperature -0.6 °C
icon: rainfall 1 mm
icon: Instagram followers 670
-1 %
icon: Facebook followers 66
-1 %
icon: Twitter followers -8.0
-1 %

Registered bed nights increased 62 percent (January)

In January 2023, 521,000 registered bed nights were recorded in Stockholm (+62.2 %), of which 346,000 nights were spent by domestic visitors and 175,000 nights by foreigners. Registered domestic bed nights increased 54 percent and registered foreign bed nights increased 82 percent. In total, registered bed nights increased 62 percent from last year's January.

Most foreign registered bed nights were recorded for travelers from United States (23,900 nights).

187,000 rooms (+59.0 %) were booked by leisure visitors and 161,000 rooms (+84.1 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 16.4 percent (January)

Total of 3.2 million registered bed nights (+34.4 %) were recorded in the whole country, of which 2.5 million nights (+29.5 %) were spent by domestic visitors and 640,000 nights (+58.3 %) by foreigners.

The market share of Stockholm out of total registered bed nights was 16.4 % (+2.8 percentage points), out of domestic bed nights 13.7 % and foreign bed nights 27.4 %.

Comparison of registered bed nights between regions

269,000 tourists arrived to registered accommodation (January)

Arrivals to registered accommodation increased 78 percent compared to earlier year. Of all registered arrivals, 71.7 percent were domestic, and 28.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (-0.16) and foreigners 2.3 nights (-0.38).

2.0 million air travelers (August 2022)

The airport received a total of 2.0 million passengers, which means air passenger arrivals increased 100 percent.

Of local passengers, 82.1 % arrived from abroad, thus the share of domestic passengers was 17.9 %.

In addition, there were 1.3 million passengers departing the airport (+88.3 %), therefore the total number of trips via the airport was 1.1 million (+99.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 442.6 million SEK (January)

Registered accommodation sales in January were 442.6 million SEK (+241.9 million).

Average prices

= change at least 10 %
January 2023
Adr (Registered) 1,300 SEK 29.9 %
Bed Night (Registered) 850 SEK 35.9 %
Revpar (Registered) 630 SEK 126.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

196 accommodation establishments (+5)
24,000 rooms (-146)
48,400 beds (-172)

Room utilization 49.4 % (+21)
Unsold rooms 12,200
Bed utilization 36.5 % (+14)

Registered room utilization for establishments

Non-registered room capacity

Domestic visitors and their consumption (December 2022)

The number of domestic visitors in December was 753,000 (+4.8 %). Out of them 294,000 were on a daytrip and 459,000 stayed at least for one night.

The cumulative number of domestic visitors between January and December was 10.5 million (+46.7 %).

Total consumption of these visitors in Stockholm in December was 1.4 billion SEK (1,902 per visitor). Overnight visitors spent 1.1 billion SEK and day visitors 339.7 million SEK. Between January and December the consumption was 20.7 billion SEK.

The number of followers on social media was a total of

In February 2023 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (302,000) on Instagram (+3.5 %).

The official marketing organization for Stockholm made a total of posts in February (not including Facebook). The most posts were made on Instagram which got 8 (-55.6 %) more posts during the month.

Total Followers

Social Media Followers

Social Media Uploads

Website's user sessions by language

Global Google searches for "stockholm + keyword"

Google searches for "stockholm" by search region

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Share this report

Sources: Meteostat, Socialblade, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute, Tak Research, Visit Stockholm

More information available at the dashboard