Stockholm
Accommodation and Travel Stats
January 2018
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
564,000
331,000
233,000
285,000
188,000
96,800
444.4 mill. SEK
195
22,600
47,000
53 %
40 %
2.0
1.8
2.4
564,000 registered bed nights
In January 2018, 564,000 registered bed nights were recorded in Stockholm (-0.4 %), of which 331,000 nights were spent by domestic visitors and 233,000 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights increased eight percent. In total, registered bed nights decreased less than one percent from last year's January.
Most foreign registered bed nights were recorded for travelers from United Kingdom (21,200 nights).
145,000 rooms (+9.4 %) were booked by leisure visitors and 215,000 rooms (-3.6 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
285,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased five percent compared to earlier year. Of all registered arrivals, 66.0 percent were domestic, and 34.0 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (+0.03) and foreigners 2.4 nights (+0.23).
1.1 million air travelers
The airport received a total of 1.1 million passengers, which means air passenger arrivals increased two percent.
Of local passengers, 73.2 % arrived from abroad, thus the share of domestic passengers was 26.8 %.
In addition, there were 970,000 passengers departing the airport (+2.2 %), therefore the total number of trips via the airport was 2.0 million (+2.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 444.4 million crowns
Registered accommodation sales in January were 444.4 million crowns (-3.7 million).
Average prices
|
January 2018
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 1,200 SEK | -2.0 % |
| Bed Night (Registered) | 790 SEK | -0.4 % |
| Revpar (Registered) | 650 SEK | -9.8 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
195 accommodation establishments (+10)
22,600 rooms (+1,900)
47,000 beds (+3,900)
Room utilization 53.0 % (-4.6)
Unsold rooms 10,600
Bed utilization 40.1 % (-3.9)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in January was 523,000 (-7.4 %). Out of them 223,000 were on a daytrip and 300,000 stayed at least for one night.
Total consumption of these visitors in Stockholm in January was 1.4 billion crowns (2,668 per visitor). Overnight visitors spent 1.0 billion crowns and day visitors 363.7 million crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In January 2018 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (29,500) on Twitter .
The official marketing organization for Stockholm made a total of posts in January (not including Facebook). The most posts were made on Twitter which got 80 more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers