Stockholm
Accommodation and Travel Stats
March 2018
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
727,000
413,000
314,000
375,000
242,000
133,000
580.7 mill. SEK
199
22,700
47,300
64 %
51 %
1.9
1.7
2.4
Registered bed nights increased eight percent
In March 2018, 727,000 registered bed nights were recorded in Stockholm (+7.7 %), of which 413,000 nights were spent by domestic visitors and 314,000 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights increased 30 percent. In total, registered bed nights increased eight percent from last year's March.
200,000 rooms (+20.6 %) were booked by leisure visitors and 246,000 rooms (-6.7 %) by business visitors.
Between January and March, 1.1 million registered bed nights (-4.8 %) were recorded for domestic visitors and 794,000 (+16.9 %) for foreigners in Stockholm, in total 1.9 million (+3.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
375,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 64.5 percent were domestic, and 35.5 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Stockholm on average 1.7 nights (+0.05) and foreigners 2.4 nights (+0.25).
1.2 million air travelers
The airport received a total of 1.2 million passengers, which means air passenger arrivals increased two percent.
Of local passengers, 72.8 % arrived from abroad, thus the share of domestic passengers was 27.2 %.
In addition, there were 1.2 million passengers departing the airport (+6.7 %), therefore the total number of trips via the airport was 2.4 million (+4.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 580.7 million crowns
Registered accommodation sales in March were 580.7 million crowns (+1.8 million).
Registered January-March sales were 1.5 billion crowns and they decreased 4.7 million crowns from the previous year.
Average prices
|
March 2018
Amount |
Change |
jan-March 2018
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,300 SEK | -3.4 % | 1,300 SEK | -2.7 % |
| Revpar (Registered) | 840 SEK | -7.7 % | 770 SEK | -8.9 % |
| Bed Night (Registered) | 800 SEK | -6.9 % | 810 SEK | -3.4 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
199 accommodation establishments (+12)
22,700 rooms (+1,500)
47,300 beds (+3,100)
Room utilization 64.3 % (-3.0)
Unsold rooms 8,100
Bed utilization 50.6 % (+0.0)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in March was 567,000 (-7.4 %). Out of them 188,000 were on a daytrip and 379,000 stayed at least for one night.
The cumulative number of domestic visitors between January and March was 1.7 million (-5.8 %).
Total consumption of these visitors in Stockholm in March was 1.4 billion crowns (2,554 per visitor). Overnight visitors spent 1.2 billion crowns and day visitors 256.1 million crowns. Between January and March the consumption was 4.8 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In March 2018 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (30,300) on Twitter (+25.0 %).
The official marketing organization for Stockholm made a total of posts in March (not including Facebook). The most posts were made on Twitter which got 66 more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers