Stockholm
Accommodation and Travel Stats

August 2018

Stockholm: Tourism in a nutshell

Registered Accommodation
icon: star 1.1 mill.
6 %
icon: sweden 514,000
7 %
icon: foreign 615,000
6 %
Registered Accommodation
icon: star 506,000
7 %
icon: sweden 258,000
8 %
icon: foreign 248,000
5 %
Registered Accommodation
icon: star 862.3 mill. SEK
7 %
Average prices:
Night
763.80 SEK
6.60 SEK
Room
1,464.80 SEK
10.90 SEK
RevPAR
1,222.20 SEK
13.30 SEK
Registered Accommodation
icon: establishment 200
4 %
icon: room 22,900
6 %
icon: bed 47,800
5 %
Registered Accommodation
icon: room 83 %
2 %
icon: bed 78 %
0 %
Registered Accommodation
icon: star 2.2
0 %
icon: sweden 2.0
2 %
icon: foreign 2.5
1 %

Registered bed nights increased six percent

In August 2018, 1.1 million registered bed nights were recorded in Stockholm (+6.3 %), of which 514,000 nights were spent by domestic visitors and 615,000 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights increased six percent. In total, registered bed nights increased six percent from last year's August.

339,000 rooms (+10.8 %) were booked by leisure visitors and 250,000 rooms (+4.6 %) by business visitors.

Between January and August, 3.4 million registered bed nights (-0.3 %) were recorded for domestic visitors and 3.3 million (+9.7 %) for foreigners in Stockholm, in total 6.7 million (+4.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 13.2 percent

Total of 8.6 million registered bed nights (-0.2 %) were recorded in the whole country, of which 5.9 million nights (-1.0 %) were spent by domestic visitors and 2.7 million nights (+1.5 %) by foreigners.

The market share of Stockholm out of total registered bed nights was 13.2 % (+0.8 percentage points), out of domestic bed nights 8.8 % and foreign bed nights 22.8 %.

Comparison of registered bed nights between regions

506,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all registered arrivals, 51.0 percent were domestic, and 49.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Stockholm on average 2.0 nights (-0.04) and foreigners 2.5 nights (+0.03).

1.4 million air travelers

The airport received a total of 1.4 million passengers, which means air passenger arrivals increased one percent.

Of local passengers, 78.6 % arrived from abroad, thus the share of domestic passengers was 21.4 %.

In addition, there were 1.3 million passengers departing the airport (+1.1 %), therefore the total number of trips via the airport was 2.7 million (+1.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 862.3 million crowns

Registered accommodation sales in August were 862.3 million crowns (+58.2 million).

Registered January-August sales were 5.4 billion crowns and they increased 289.0 million crowns from the previous year.

Average prices

= change at least 10 %
August 2018
Amount
Change jan-August 2018
Amount
Change
Adr (Registered) 1,500 SEK -0.7 % 1,400 SEK -0.4 %
Revpar (Registered) 1,200 SEK 1.1 % 990 SEK -1.6 %
Bed Night (Registered) 760 SEK 0.9 % 810 SEK 1.2 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

200 accommodation establishments (+8)
22,900 rooms (+1,200)
47,800 beds (+2,500)

Room utilization 83.4 % (+1.5)
Unsold rooms 3,800
Bed utilization 77.7 % (+0.19)

Registered room utilization for establishments

Non-registered room capacity

Domestic visitors and their consumption

The number of domestic visitors in August was 916,000 (+8.5 %). Out of them 372,000 were on a daytrip and 544,000 stayed at least for one night.

The cumulative number of domestic visitors between January and August was 6.2 million (-0.5 %).

Total consumption of these visitors in Stockholm in August was 2.0 billion crowns (2,135 per visitor). Overnight visitors spent 1.6 billion crowns and day visitors 390.0 million crowns. Between January and August the consumption was 13.5 billion crowns.

The number of followers on social media was a total of

In August 2018 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (185,000) on Instagram .

The official marketing organization for Stockholm made a total of posts in August (not including Facebook). The most posts were made on Instagram which got 53 more posts during the month.

Total Followers

Social Media Followers

Social Media Uploads

Website's user sessions by language

Global Google searches for "stockholm + keyword"

Google searches for "stockholm" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team

More information available at the dashboard

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