Stockholm
Accommodation and Travel Stats
October 2018
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased four percent
In October 2018, 844,000 registered bed nights were recorded in Stockholm (+3.5 %), of which 511,000 nights were spent by domestic visitors and 333,000 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights increased five percent. In total, registered bed nights increased four percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (27,000 nights).
231,000 rooms (+13.5 %) were booked by leisure visitors and 303,000 rooms (+2.3 %) by business visitors.
Between January and October, 4.4 million registered bed nights (-0.1 %) were recorded for domestic visitors and 4.0 million (+8.9 %) for foreigners in Stockholm, in total 8.5 million (+4.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
444,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 66.8 percent were domestic, and 33.2 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Stockholm on average 1.7 nights (+0.01) and foreigners 2.3 nights (+0.03).
1.3 million air travelers
The airport received a total of 1.3 million passengers, which means air passenger arrivals decreased one percent.
Of local passengers, 71.4 % arrived from abroad, thus the share of domestic passengers was 28.6 %.
In addition, there were 1.3 million passengers departing the airport (-1.2 %), therefore the total number of trips via the airport was 2.6 million (-1.3 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 754.8 million crowns
Registered accommodation sales in October were 754.8 million crowns (+14.7 million).
Registered January-October sales were 7.0 billion crowns and they increased 331.0 million crowns from the previous year.
Average prices
October 2018
Amount |
Change |
jan-October 2018
Amount |
Change | |
---|---|---|---|---|
Adr (Registered) | 1,400 SEK | -4.5 % | 1,400 SEK | -1.0 % |
Revpar (Registered) | 1,100 SEK | -2.0 % | 1,000 SEK | -1.7 % |
Bed Night (Registered) | 890 SEK | -1.5 % | 830 SEK | 0.9 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
200 accommodation establishments (+9)
22,900 rooms (+670)
47,600 beds (+1,900)
Room utilization 76.0 % (+1.9)
Unsold rooms 5,500
Bed utilization 58.2 % (-0.16)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in October was 857,000 (+2.2 %). Out of them 330,000 were on a daytrip and 527,000 stayed at least for one night.
The cumulative number of domestic visitors between January and October was 8.2 million (-0.5 %).
Total consumption of these visitors in Stockholm in October was 1.7 billion crowns (1,980 per visitor). Overnight visitors spent 1.4 billion crowns and day visitors 319.1 million crowns. Between January and October the consumption was 17.0 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In October 2018 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (194,000) on Instagram .
The official marketing organization for Stockholm made a total of posts in October (not including Facebook). The most posts were made on Twitter which got 59 (-27.6 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers