Stockholm
Accommodation and Travel Stats
December 2018
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
687,000
385,000
302,000
345,000
219,000
126,000
538.3 mill. SEK
200
23,200
48,300
60 %
49 %
2.0
1.8
2.4
Registered bed nights increased four percent
In December 2018, 687,000 registered bed nights were recorded in Stockholm (+4.2 %), of which 385,000 nights were spent by domestic visitors and 302,000 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights increased five percent. In total, registered bed nights increased four percent from last year's December.
202,000 rooms (+8.3 %) were booked by leisure visitors and 206,000 rooms (+6.1 %) by business visitors.
Between January and December, 5.3 million registered bed nights (+0.2 %) were recorded for domestic visitors and 4.6 million (+8.3 %) for foreigners in Stockholm, in total 9.9 million (+3.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
345,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 63.5 percent were domestic, and 36.5 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (+0.07) and foreigners 2.4 nights (+0.05).
979,000 air travelers
The airport received a total of 979,000 passengers, which means air passenger arrivals decreased two percent.
Of local passengers, 72.6 % arrived from abroad, thus the share of domestic passengers was 27.4 %.
In addition, there were 1.1 million passengers departing the airport (-0.9 %), therefore the total number of trips via the airport was 2.1 million (-1.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 538.3 million crowns
Registered accommodation sales in December were 538.3 million crowns (+52.4 million).
Registered January-December sales were 8.3 billion crowns and they increased 388.0 million crowns from the previous year.
Average prices
|
December 2018
Amount |
Change |
jan-December 2018
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,300 SEK | 3.3 % | 1,400 SEK | -0.9 % |
| Revpar (Registered) | 790 SEK | 7.4 % | 1,000 SEK | -1.1 % |
| Bed Night (Registered) | 780 SEK | 6.3 % | 830 SEK | 1.1 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
200 accommodation establishments (+7)
23,200 rooms (+550)
48,300 beds (+1,700)
Room utilization 60.0 % (+2.3)
Unsold rooms 9,300
Bed utilization 49.1 % (+0.15)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in December was 714,000 (-1.0 %). Out of them 279,000 were on a daytrip and 435,000 stayed at least for one night.
The cumulative number of domestic visitors between January and December was 9.9 million (-0.2 %).
Total consumption of these visitors in Stockholm in December was 1.4 billion crowns (1,902 per visitor). Overnight visitors spent 1.0 billion crowns and day visitors 322.0 million crowns. Between January and December the consumption was 20.0 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In December 2018 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (206,000) on Instagram .
The official marketing organization for Stockholm made a total of posts in December (not including Facebook). The most posts were made on Instagram which got 48 more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers