Stockholm
Accommodation and Travel Stats

April 2019

Stockholm: Tourism in a nutshell

Registered Accommodation
icon: star 759,000
1 %
icon: sweden 443,000
2 %
icon: foreign 317,000
6 %
Registered Accommodation
icon: star 376,000
1 %
icon: sweden 243,000
0 %
icon: foreign 133,000
4 %
Registered Accommodation
icon: star 577.3 mill. SEK
15 %
Average prices:
Night
760.40 SEK
124.10 SEK
Room
1,222.60 SEK
220.00 SEK
RevPAR
794.10 SEK
216.30 SEK
Registered Accommodation
icon: establishment 200
2 %
icon: room 24,500
8 %
icon: bed 48,400
2 %
Registered Accommodation
icon: room 65 %
7 %
icon: bed 53 %
5 %
Registered Accommodation
icon: star 2.0
0 %
icon: sweden 1.8
2 %
icon: foreign 2.4
2 %

759,000 registered bed nights

In April 2019, 759,000 registered bed nights were recorded in Stockholm (-1.2 %), of which 443,000 nights were spent by domestic visitors and 317,000 nights by foreigners. Registered domestic bed nights increased two percent and registered foreign bed nights decreased six percent. In total, registered bed nights decreased one percent from last year's April.

241,000 rooms (+17.4 %) were booked by leisure visitors and 232,000 rooms (-13.0 %) by business visitors.

Between January and April, 1.6 million registered bed nights (+7.1 %) were recorded for domestic visitors and 1.1 million (-3.1 %) for foreigners in Stockholm, in total 2.7 million (+2.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 17.8 percent

Total of 4.3 million registered bed nights (+5.2 %) were recorded in the whole country, of which 3.3 million nights (+4.2 %) were spent by domestic visitors and 953,000 nights (+8.6 %) by foreigners.

The market share of Stockholm out of total registered bed nights was 17.8 % (-1.2 percentage points), out of domestic bed nights 13.4 % and foreign bed nights 33.2 %.

Comparison of registered bed nights between regions

376,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 64.6 percent were domestic, and 35.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (+0.04) and foreigners 2.4 nights (-0.05).

1.1 million air travelers

The airport received a total of 1.1 million passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 75.2 % arrived from abroad, thus the share of domestic passengers was 24.8 %.

In addition, there were 1.1 million passengers departing the airport (-5.4 %), therefore the total number of trips via the airport was 2.3 million (-8.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 577.3 million crowns

Registered accommodation sales in April were 577.3 million crowns (-102.5 million).

Registered January-April sales were 2.2 billion crowns and they decreased 3.2 million crowns from the previous year.

Average prices

= change at least 10 %
April 2019
Amount
Change jan-April 2019
Amount
Change
Adr (Registered) 1,200 SEK -15.3 % 1,200 SEK -7.6 %
Revpar (Registered) 790 SEK -21.4 % 770 SEK -7.7 %
Bed Night (Registered) 760 SEK -14.0 % 810 SEK -2.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

200 accommodation establishments (+4)
24,500 rooms (+1,800)
48,400 beds (+1,100)

Room utilization 65.0 % (-5.1)
Unsold rooms 8,600
Bed utilization 52.6 % (-2.6)

Registered room utilization for establishments

Non-registered room capacity

Domestic visitors and their consumption

The number of domestic visitors in April was 994,000 (+0.3 %). Out of them 425,000 were on a daytrip and 569,000 stayed at least for one night.

The cumulative number of domestic visitors between January and April was 2.9 million (+7.0 %).

Total consumption of these visitors in Stockholm in April was 2.1 billion crowns (2,094 per visitor). Overnight visitors spent 1.6 billion crowns and day visitors 485.9 million crowns. Between January and April the consumption was 7.4 billion crowns.

The number of followers on social media was a total of

In April 2019 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (225,000) on Instagram .

The official marketing organization for Stockholm made a total of posts in April (not including Facebook). The most posts were made on Instagram which got 44 more posts during the month.

Total Followers

Social Media Followers

Social Media Uploads

Website's user sessions by language

Global Google searches for "stockholm + keyword"

Google searches for "stockholm" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team

More information available at the dashboard

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