Stockholm
Accommodation and Travel Stats
May 2019
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
984,000
560,000
423,000
506,000
323,000
183,000
976.3 mill. SEK
210
24,800
48,900
80 %
65 %
1.9
1.7
2.3
Registered bed nights increased 10 percent
In May 2019, 984,000 registered bed nights were recorded in Stockholm (+9.7 %), of which 560,000 nights were spent by domestic visitors and 423,000 nights by foreigners. Registered domestic bed nights increased 18 percent and registered foreign bed nights increased one percent. In total, registered bed nights increased 10 percent from last year's May.
Most foreign registered bed nights were recorded for travelers from United States (47,200 nights).
301,000 rooms (+21.9 %) were booked by leisure visitors and 311,000 rooms (+5.1 %) by business visitors.
Between January and May, 2.2 million registered bed nights (+9.6 %) were recorded for domestic visitors and 1.5 million (-2.1 %) for foreigners in Stockholm, in total 3.7 million (+4.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
506,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all registered arrivals, 63.9 percent were domestic, and 36.1 percent were from foreign countries.
During May, domestic visitors stayed in registered accommodation in Stockholm on average 1.7 nights (-0.07) and foreigners 2.3 nights (+0.04).
1.3 million air travelers
The airport received a total of 1.3 million passengers, which means air passenger arrivals decreased seven percent.
Of local passengers, 74.6 % arrived from abroad, thus the share of domestic passengers was 25.4 %.
In addition, there were 1.3 million passengers departing the airport (-4.8 %), therefore the total number of trips via the airport was 2.5 million (-5.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 976.3 million crowns
Registered accommodation sales in May were 976.3 million crowns (+135.5 million).
Registered January-May sales were 3.2 billion crowns and they increased 132.0 million crowns from the previous year.
Average prices
|
May 2019
Amount |
Change |
jan-May 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,600 SEK | 3.0 % | 1,300 SEK | -4.6 % |
| Revpar (Registered) | 1,300 SEK | 7.1 % | 870 SEK | -3.8 % |
| Bed Night (Registered) | 990 SEK | 5.9 % | 860 SEK | -0.2 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
210 accommodation establishments (+3)
24,800 rooms (+1,900)
48,900 beds (+1,300)
Room utilization 80.1 % (+3.1)
Unsold rooms 4,900
Bed utilization 65.4 % (+3.3)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in May was 1.0 million (+22.4 %). Out of them 442,000 were on a daytrip and 592,000 stayed at least for one night.
The cumulative number of domestic visitors between January and May was 3.9 million (+10.7 %).
Total consumption of these visitors in Stockholm in May was 1.7 billion crowns (1,688 per visitor). Overnight visitors spent 1.4 billion crowns and day visitors 325.3 million crowns. Between January and May the consumption was 9.1 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In May 2019 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (228,000) on Instagram .
The official marketing organization for Stockholm made a total of posts in May (not including Facebook). The most posts were made on Twitter which got 53 (-37.6 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers