Stockholm
Accommodation and Travel Stats
July 2019
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
1.2 mill.
561,000
594,000
514,000
264,000
250,000
640.8 mill. SEK
210
24,800
49,000
73 %
77 %
2.2
2.1
2.4
Registered bed nights increased three percent
In July 2019, 1.2 million registered bed nights were recorded in Stockholm (+3.4 %), of which 561,000 nights were spent by domestic visitors and 594,000 nights by foreigners. Registered domestic bed nights increased 16 percent and registered foreign bed nights decreased six percent. In total, registered bed nights increased three percent from last year's July.
Most foreign registered bed nights were recorded for travelers from Germany (90,000 nights).
397,000 rooms (+16.3 %) were booked by leisure visitors and 161,000 rooms (-11.3 %) by business visitors.
Between January and July, 3.3 million registered bed nights (+12.0 %) were recorded for domestic visitors and 2.6 million (-2.6 %) for foreigners in Stockholm, in total 5.9 million (+5.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
514,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 51.4 percent were domestic, and 48.6 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Stockholm on average 2.1 nights (+0.03) and foreigners 2.4 nights (-0.12).
1.3 million air travelers
The airport received a total of 1.3 million passengers, which means air passenger arrivals decreased four percent.
Of local passengers, 83.5 % arrived from abroad, thus the share of domestic passengers was 16.5 %.
In addition, there were 1.3 million passengers departing the airport (-3.9 %), therefore the total number of trips via the airport was 2.7 million (-4.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 640.8 million crowns
Registered accommodation sales in July were 640.8 million crowns (+1.3 million).
Registered January-July sales were 4.7 billion crowns and they increased 155.0 million crowns from the previous year.
Average prices
|
July 2019
Amount |
Change |
jan-July 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,100 SEK | -6.1 % | 1,300 SEK | -5.2 % |
| Revpar (Registered) | 840 SEK | -8.0 % | 910 SEK | -4.8 % |
| Bed Night (Registered) | 550 SEK | -3.1 % | 800 SEK | -1.5 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
210 accommodation establishments (+5)
24,800 rooms (+2,000)
49,000 beds (+1,500)
Room utilization 73.2 % (-1.5)
Unsold rooms 6,700
Bed utilization 76.9 % (-0.61)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in July was 953,000 (+14.4 %). Out of them 452,000 were on a daytrip and 501,000 stayed at least for one night.
The cumulative number of domestic visitors between January and July was 6.0 million (+12.4 %).
Total consumption of these visitors in Stockholm in July was 1.5 billion crowns (1,619 per visitor). Overnight visitors spent 1.2 billion crowns and day visitors 349.6 million crowns. Between January and July the consumption was 12.9 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In July 2019 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (232,000) on Instagram (+28.0 %).
The official marketing organization for Stockholm made a total of posts in July (not including Facebook). The most posts were made on Twitter which got 51 (+13.3 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers