Stockholm
Accommodation and Travel Stats

September 2019

Stockholm: Tourism in a nutshell

Registered Accommodation
icon: star 883,000
0 %
icon: sweden 503,000
5 %
icon: foreign 380,000
5 %
Registered Accommodation
icon: star 459,000
5 %
icon: sweden 287,000
8 %
icon: foreign 172,000
0 %
Registered Accommodation
icon: star 928.0 mill. SEK
12 %
Average prices:
Night
1,050.90 SEK
110.70 SEK
Room
1,583.20 SEK
68.80 SEK
RevPAR
1,257.20 SEK
50.00 SEK
Registered Accommodation
icon: establishment 210
1 %
icon: room 24,800
8 %
icon: bed 49,000
3 %
Registered Accommodation
icon: room 79 %
0 %
icon: bed 61 %
2 %
Registered Accommodation
icon: star 1.9
4 %
icon: sweden 1.8
3 %
icon: foreign 2.2
5 %

883,000 registered bed nights

In September 2019, 883,000 registered bed nights were recorded in Stockholm (+0.5 %), of which 503,000 nights were spent by domestic visitors and 380,000 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights decreased five percent. In total, registered bed nights increased less than one percent from last year's September.

285,000 rooms (+17.9 %) were booked by leisure visitors and 301,000 rooms (-0.9 %) by business visitors.

Between January and September, 4.4 million registered bed nights (+11.5 %) were recorded for domestic visitors and 3.6 million (-2.7 %) for foreigners in Stockholm, in total 8.0 million (+4.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 19.5 percent

Total of 4.5 million registered bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Stockholm out of total registered bed nights was 19.5 % (-0.3 percentage points), out of domestic bed nights 15.0 % and foreign bed nights 32.9 %.

Comparison of registered bed nights between regions

459,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased five percent compared to earlier year. Of all registered arrivals, 62.6 percent were domestic, and 37.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (-0.05) and foreigners 2.2 nights (-0.11).

1.3 million air travelers

The airport received a total of 1.3 million passengers, which means air passenger arrivals decreased three percent.

Of local passengers, 75.0 % arrived from abroad, thus the share of domestic passengers was 25.0 %.

In addition, there were 1.3 million passengers departing the airport (-2.9 %), therefore the total number of trips via the airport was 2.5 million (-2.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 928.0 million crowns

Registered accommodation sales in September were 928.0 million crowns (+101.6 million).

Registered January-September sales were 6.6 billion crowns and they increased 345.0 million crowns from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,600 SEK 4.5 % 1,400 SEK -3.1 %
Revpar (Registered) 1,300 SEK 4.1 % 990 SEK -2.7 %
Bed Night (Registered) 1,100 SEK 11.8 % 830 SEK 0.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

210 accommodation establishments (+3)
24,800 rooms (+1,900)
49,000 beds (+1,200)

Room utilization 79.4 % (-0.31)
Unsold rooms 5,100
Bed utilization 60.6 % (-1.5)

Registered room utilization for establishments

Non-registered room capacity

Domestic visitors and their consumption

The number of domestic visitors in September was 1.2 million (+8.0 %). Out of them 752,000 were on a daytrip and 442,000 stayed at least for one night.

The cumulative number of domestic visitors between January and September was 8.2 million (+11.9 %).

Total consumption of these visitors in Stockholm in September was 1.9 billion crowns (1,608 per visitor). Overnight visitors spent 1.3 billion crowns and day visitors 595.3 million crowns. Between January and September the consumption was 17.1 billion crowns.

The number of followers on social media was a total of

In September 2019 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (237,000) on Instagram (+25.3 %).

The official marketing organization for Stockholm made a total of posts in September (not including Facebook). The most posts were made on Twitter which got 64 (+56.1 %) more posts during the month.

Total Followers

Social Media Followers

Social Media Uploads

Website's user sessions by language

Global Google searches for "stockholm + keyword"

Google searches for "stockholm" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team

More information available at the dashboard

Navigate

previous
next