Stockholm
Accommodation and Travel Stats
November 2019
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
815,000
549,000
266,000
450,000
328,000
122,000
755.2 mill. SEK
210
24,800
49,100
74 %
56 %
1.8
1.7
2.2
Registered bed nights increased four percent
In November 2019, 815,000 registered bed nights were recorded in Stockholm (+3.7 %), of which 549,000 nights were spent by domestic visitors and 266,000 nights by foreigners. Registered domestic bed nights increased eight percent and registered foreign bed nights decreased four percent. In total, registered bed nights increased four percent from last year's November.
258,000 rooms (+14.7 %) were booked by leisure visitors and 290,000 rooms (+0.7 %) by business visitors.
Between January and November, 5.5 million registered bed nights (+10.8 %) were recorded for domestic visitors and 4.2 million (-2.5 %) for foreigners in Stockholm, in total 9.7 million (+4.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
450,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 72.9 percent were domestic, and 27.1 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Stockholm on average 1.7 nights (+0.01) and foreigners 2.2 nights (+0.15).
1.1 million air travelers
The airport received a total of 1.1 million passengers, which means air passenger arrivals decreased eight percent.
Of local passengers, 71.8 % arrived from abroad, thus the share of domestic passengers was 28.2 %.
In addition, there were 1.0 million passengers departing the airport (-8.1 %), therefore the total number of trips via the airport was 2.1 million (-7.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 755.2 million crowns
Registered accommodation sales in November were 755.2 million crowns (+41.3 million).
Registered January-November sales were 8.1 billion crowns and they increased 424.0 million crowns from the previous year.
Average prices
|
November 2019
Amount |
Change |
jan-November 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,400 SEK | -1.0 % | 1,400 SEK | -2.9 % |
| Revpar (Registered) | 1,000 SEK | -2.2 % | 1,000 SEK | -2.7 % |
| Bed Night (Registered) | 930 SEK | 2.0 % | 840 SEK | 0.9 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
210 accommodation establishments (+6)
24,800 rooms (+1,800)
49,100 beds (+1,100)
Room utilization 74.3 % (-0.89)
Unsold rooms 6,400
Bed utilization 55.6 % (-0.33)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in November was 1.1 million (+7.1 %). Out of them 539,000 were on a daytrip and 535,000 stayed at least for one night.
The cumulative number of domestic visitors between January and November was 10.2 million (+11.4 %).
Total consumption of these visitors in Stockholm in November was 1.7 billion crowns (1,597 per visitor). Overnight visitors spent 1.3 billion crowns and day visitors 434.3 million crowns. Between January and November the consumption was 20.7 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In November 2019 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (242,000) on Instagram (+21.1 %).
The official marketing organization for Stockholm made a total of posts in November (not including Facebook). The most posts were made on Twitter which got 51 (+2.5 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers