Stockholm
Accommodation and Travel Stats
July 2020
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
319,000 registered bed nights
In July 2020, 319,000 registered bed nights were recorded in Stockholm (-72.4 %), of which 263,000 nights were spent by domestic visitors and 56,000 nights by foreigners. Registered domestic bed nights decreased 53 percent and registered foreign bed nights decreased 91 percent. In total, registered bed nights decreased 72 percent from last year's July.
115,000 rooms (-71.0 %) were booked by leisure visitors and 52,700 rooms (-67.3 %) by business visitors.
Between January and July, 1.6 million registered bed nights (-51.1 %) were recorded for domestic visitors and 740,000 (-71.6 %) for foreigners in Stockholm, in total 2.3 million (-60.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
163,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 68 percent compared to earlier year. Of all registered arrivals, 87.2 percent were domestic, and 12.8 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (-0.28) and foreigners 2.7 nights (+0.31).
147,000 air travelers
The airport received a total of 147,000 passengers, which means air passenger arrivals decreased 89 percent.
Of local passengers, 68.1 % arrived from abroad, thus the share of domestic passengers was 31.9 %.
In addition, there were 177,000 passengers departing the airport (-86.7 %), therefore the total number of trips via the airport was 324,000 (-87.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 141.0 million crowns
Registered accommodation sales in July were 141.0 million crowns (-499.9 million).
Registered January-July sales were 1.7 billion crowns and they decreased 3.1 billion crowns from the previous year.
Average prices
July 2020
Amount |
Change |
jan-July 2020
Amount |
Change | |
---|---|---|---|---|
Adr (Registered) | 840 SEK | -26.9 % | 1,100 SEK | -17.5 % |
Bed Night (Registered) | 440 SEK | -20.4 % | 710 SEK | -11.9 % |
Revpar (Registered) | 230 SEK | -72.5 % | 350 SEK | -61.8 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
176 accommodation establishments (-31)
20,800 rooms (-4,000)
41,500 beds (-7,400)
Room utilization 27.5 % (-46)
Unsold rooms 15,100
Bed utilization 26.4 % (-51)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in July was 516,000 (-45.9 %). Out of them 245,000 were on a daytrip and 271,000 stayed at least for one night.
The cumulative number of domestic visitors between January and July was 2.8 million (-53.3 %).
Total consumption of these visitors in Stockholm in July was 834.9 million crowns (1,619 per visitor). Overnight visitors spent 645.7 million crowns and day visitors 189.2 million crowns. Between January and July the consumption was 6.8 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In July 2020 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (253,000) on Instagram (+9.2 %).
The official marketing organization for Stockholm made a total of posts in July (not including Facebook). The most posts were made on Instagram which got 28 (-41.7 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers