Stockholm
Accommodation and Travel Stats
October 2020
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
417,000
312,000
104,000
199,000
162,000
37,200
244.5 mill. SEK
185
23,200
46,000
37 %
29 %
2.1
1.9
2.8
417,000 registered bed nights
In October 2020, 417,000 registered bed nights were recorded in Stockholm (-53.1 %), of which 312,000 nights were spent by domestic visitors and 104,000 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 69 percent. In total, registered bed nights decreased 53 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from United Kingdom (12,800 nights).
149,000 rooms (-47.8 %) were booked by leisure visitors and 106,000 rooms (-64.0 %) by business visitors.
Between January and October, 2.4 million registered bed nights (-50.8 %) were recorded for domestic visitors and 1.0 million (-74.3 %) for foreigners in Stockholm, in total 3.4 million (-61.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
199,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 59 percent compared to earlier year. Of all registered arrivals, 81.4 percent were domestic, and 18.6 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Stockholm on average 1.9 nights (+0.25) and foreigners 2.8 nights (+0.66).
240,000 air travelers
The airport received a total of 240,000 passengers, which means air passenger arrivals decreased 80 percent.
Of local passengers, 64.0 % arrived from abroad, thus the share of domestic passengers was 36.0 %.
In addition, there were 245,000 passengers departing the airport (-80.5 %), therefore the total number of trips via the airport was 486,000 (-80.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 244.5 million crowns
Registered accommodation sales in October were 244.5 million crowns (-548.5 million).
Registered January-October sales were 2.3 billion crowns and they decreased 5.1 billion crowns from the previous year.
Average prices
|
October 2020
Amount |
Change |
jan-October 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 960 SEK | -29.9 % | 1,100 SEK | -23.9 % |
| Bed Night (Registered) | 590 SEK | -34.2 % | 660 SEK | -20.3 % |
| Revpar (Registered) | 360 SEK | -65.5 % | 340 SEK | -65.9 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
185 accommodation establishments (-24)
23,200 rooms (-1,700)
46,000 beds (-3,100)
Room utilization 37.3 % (-39)
Unsold rooms 14,500
Bed utilization 29.3 % (-29)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in October was 483,000 (-49.5 %). Out of them 186,000 were on a daytrip and 297,000 stayed at least for one night.
The cumulative number of domestic visitors between January and October was 4.3 million (-53.0 %).
Total consumption of these visitors in Stockholm in October was 955.6 million crowns (1,980 per visitor). Overnight visitors spent 775.9 million crowns and day visitors 179.8 million crowns. Between January and October the consumption was 9.7 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In October 2020 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (258,000) on Instagram (+8.0 %).
The official marketing organization for Stockholm made a total of posts in October (not including Facebook). The most posts were made on Twitter which got 31 (-11.4 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers