Stockholm
Accommodation and Travel Stats
October 2021
Stockholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
676,000
496,000
180,000
350,000
273,000
76,800
480.6 mill. SEK
191
23,900
48,000
59 %
47 %
1.9
1.8
2.3
Registered bed nights increased 62 percent
In October 2021, 676,000 registered bed nights were recorded in Stockholm (+62.1 %), of which 496,000 nights were spent by domestic visitors and 180,000 nights by foreigners. Registered domestic bed nights increased 59 percent and registered foreign bed nights increased 73 percent. In total, registered bed nights increased 62 percent from last year's October.
232,000 rooms (+56.0 %) were booked by leisure visitors and 193,000 rooms (+82.5 %) by business visitors.
Between January and October, 3.1 million registered bed nights (+26.2 %) were recorded for domestic visitors and 1.1 million (+8.8 %) for foreigners in Stockholm, in total 4.2 million (+21.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
350,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 76 percent compared to earlier year. Of all registered arrivals, 78.1 percent were domestic, and 21.9 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Stockholm on average 1.8 nights (-0.11) and foreigners 2.3 nights (-0.46).
565,000 air travelers
The airport received a total of 565,000 passengers, which means air passenger arrivals increased 135 percent.
Of local passengers, 73.3 % arrived from abroad, thus the share of domestic passengers was 26.7 %.
In addition, there were 587,000 passengers departing the airport (+139.6 %), therefore the total number of trips via the airport was 1.2 million (+137.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 480.6 million crowns
Registered accommodation sales in October were 480.6 million crowns (+236.1 million).
Registered January-October sales were 2.4 billion crowns and they increased 99.2 million crowns from the previous year.
Average prices
|
October 2021
Amount |
Change |
jan-October 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,100 SEK | 17.7 % | 960 SEK | -8.4 % |
| Bed Night (Registered) | 710 SEK | 21.2 % | 570 SEK | -13.8 % |
| Revpar (Registered) | 670 SEK | 87.4 % | 360 SEK | 6.9 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
191 accommodation establishments (+6)
23,900 rooms (+780)
48,000 beds (+2,000)
Room utilization 59.4 % (+22)
Unsold rooms 9,700
Bed utilization 47.5 % (+18)
Registered room utilization for establishments
Non-registered room capacity
Domestic visitors and their consumption
The number of domestic visitors in October was 787,000 (+63.0 %). Out of them 303,000 were on a daytrip and 484,000 stayed at least for one night.
The cumulative number of domestic visitors between January and October was 5.4 million (+26.4 %).
Total consumption of these visitors in Stockholm in October was 1.6 billion crowns (1,980 per visitor). Overnight visitors spent 1.3 billion crowns and day visitors 293.1 million crowns. Between January and October the consumption was 10.8 billion crowns.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
Social Media Followers
Social Media Uploads
Change is compared to the previous year.
Website's user sessions by language
Global Google searches for "stockholm"
Global Google searches for "stockholm + keyword"
Google searches for "stockholm" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Socialblade, Statistics Sweden, Swedavia, Visit Stockholm, Visitory Research Team
More information available at the dashboard
The number of followers on social media was a total of
In October 2021 the official marketing organization for Stockholm had a total of followers on different social media channels. They had the most followers (283,000) on Instagram (+9.4 %).
The official marketing organization for Stockholm made a total of posts in October (not including Facebook). The most posts were made on Instagram which got 30 (+3.4 %) more posts during the month.
The total number of social media followers is the combined number of followers on different channels (Twitter, Facebook, Instagram and TikTok). It does not mean the number of different people, since one person can follow several channels.
Total Followers