Storuman
Accommodation and Travel Stats

September 2019

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Storuman: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,100
28 %
icon: sweden 4,700
37 %
icon: foreign 2,400
1 %
Top 3:
Norway
2,000
6 %
Germany
162
3 %
Finland
65
45 %
Visitors icon
Visitors
icon: star 3,500
16 %
icon: sweden 2,200
28 %
icon: foreign 1,300
16 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.5 mill. SEK
13 %
Average prices:
Night
354.10 SEK
61.20 SEK
Room
1,064.30 SEK
253.40 SEK
RevPAR
281.50 SEK
46.90 SEK
Capacity icon
Capacity
icon: establishment 16
16 %
icon: room 300
1 %
icon: bed 740
20 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

7,100 registered bed nights

In September 2019, 7,100 bed nights were recorded in Storuman (-27.9 %), of which 4,700 nights were spent by domestic visitors and 2,400 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights increased one percent. In total, bed nights decreased 28 percent from last year's September.

Most foreign bed nights were recorded for travelers from Norway (2,000 nights).

1,100 rooms (-34.6 %) were booked by leisure visitors and 1,300 rooms (-32.9 %) by business visitors.

Between January and September, 80,200 bed nights (-11.2 %) were recorded for domestic visitors and 45,100 (-6.5 %) for foreigners in Storuman, in total 125,000 (-9.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Storuman out of total bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.2 %.

3,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 63.4 percent were domestic, and 36.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Storuman on average 2.1 nights (-0.3) and foreigners 1.8 nights (-0.28).

Ferry arrivals from different harbors

Accommodation sales 2.5 million SEK

Registered accommodation sales in September were 2.5 million SEK (-372,000).

Registered January-September sales were 35.6 million SEK and they increased 3.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,100 SEK 31.3 %  1,000 SEK 10.6 % 
Bed Night (Registered) 350 SEK 20.9 %  280 SEK 23.4 % 
Revpar (Registered) 280 SEK -14.3 %  340 SEK -4.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-3)
300 rooms (+4)
740 beds (-180)

Room utilization 26.5 % (-14)
Unsold rooms 220
Bed utilization 32.3 % (-3.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "storuman + keyword"

Google searches for "storuman" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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