Storuman
Accommodation and Travel Stats

September 2021

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Storuman: Tourism in a nutshell

icon: star 6,300
14 %
icon: sweden 5,200
5 %
icon: foreign 1,100
103 %
icon: star 2,600
13 %
icon: sweden 2,000
1 %
icon: foreign 620
101 %
icon: star 2.3 mill. SEK
11 %
Average prices:
Night
373.20 SEK
10.50 SEK
Room
782.10 SEK
111.00 SEK
RevPAR
267.60 SEK
25.90 SEK
icon: establishment 17
6 %
icon: room 300
0 %
icon: bed 720
0 %
icon: room 34 %
26 %
icon: bed 30 %
15 %

Registered bed nights increased 14 percent

In September 2021, 6,300 registered bed nights were recorded in Storuman (+14.3 %), of which 5,200 nights were spent by domestic visitors and 1,100 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights increased 103 percent. In total, registered bed nights increased 14 percent from last year's September.

1,300 rooms (+23.7 %) were booked by leisure visitors and 1,700 rooms (+29.6 %) by business visitors.

Between January and September, 56,200 registered bed nights (-0.3 %) were recorded for domestic visitors and 14,200 (+13.7 %) for foreigners in Storuman, in total 70,500 (+2.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Storuman out of total registered bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all registered arrivals, 76.1 percent were domestic, and 23.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Storuman on average 2.6 nights (+0.13) and foreigners 1.8 nights (+0.02).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 2.3 million SEK

Registered accommodation sales in September were 2.3 million SEK (+235,000).

Registered January-September sales were 21.4 million SEK and they decreased 1.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 780 SEK -12.4 % 880 SEK -16.7 %
Bed Night (Registered) 370 SEK -2.7 % 300 SEK -6.6 %
Revpar (Registered) 270 SEK 10.7 % 240 SEK -5.3 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (+1)
300 rooms (+1)
720 beds (-2)

Room utilization 34.2 % (+7.1)
Unsold rooms 197
Bed utilization 29.8 % (+3.8)

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.57/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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