Storuman
Accommodation and Travel Stats

March 2020

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Storuman: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,800
41 %
icon: sweden 8,400
45 %
icon: foreign 3,400
29 %
Visitors icon
Visitors
icon: star 4,000
45 %
icon: sweden 3,000
43 %
icon: foreign 960
48 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.6 mill. SEK
30 %
Average prices:
Night
391.70 SEK
61.40 SEK
Room
1,157.10 SEK
217.50 SEK
RevPAR
393.00 SEK
59.30 SEK
Capacity icon
Capacity
icon: establishment 16
16 %
icon: room 390
18 %
icon: bed 950
16 %
utilization icon
Utilization
icon: room 0.34
29 %
icon: bed 0.4
30 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

11,800 registered bed nights

In March 2020, 11,800 bed nights were recorded in Storuman (-41.0 %), of which 8,400 nights were spent by domestic visitors and 3,400 nights by foreigners. Domestic bed nights decreased 45 percent and foreign bed nights decreased 29 percent. In total, bed nights decreased 41 percent from last year's March.

3,100 rooms (-34.0 %) were booked by leisure visitors and 920 rooms (-61.2 %) by business visitors.

Between January and March, 21,300 bed nights (-30.0 %) were recorded for domestic visitors and 10,500 (-18.2 %) for foreigners in Storuman, in total 31,800 (-26.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Storuman out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.8 %.

4,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 45 percent compared to earlier year. Of all arrivals, 76.0 percent were domestic, and 24.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Storuman on average 2.8 nights (-0.07) and foreigners 3.5 nights (+0.93).

Ferry arrivals from different harbors

Accommodation sales 4.6 million SEK

Registered accommodation sales in March were 4.6 million SEK (-2.0 million).

Registered January-March sales were 10.9 million SEK and they decreased 2.0 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,200 SEK 23.2 % 1,100 SEK 12.5 %
Revpar (Registered) 390 SEK -13.1 % 320 SEK 1.4 %
Bed Night (Registered) 390 SEK 18.6 % 340 SEK 14.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-3)
390 rooms (-85)
950 beds (-187)

Room utilization 34.0 % (-14)
Unsold rooms 260
Bed utilization 39.9 % (-17)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "storuman + keyword"

Google searches for "storuman" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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