Storuman
Accommodation and Travel Stats

December 2019

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Storuman: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,000
31 %
icon: sweden 4,000
42 %
icon: foreign 2,000
10 %
Visitors icon
Visitors
icon: star 2,500
14 %
icon: sweden 1,800
20 %
icon: foreign 690
7 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. SEK
17 %
Average prices:
Night
344.30 SEK
58.70 SEK
Room
1,000.30 SEK
76.90 SEK
RevPAR
186.70 SEK
41.30 SEK
Capacity icon
Capacity
icon: establishment 16
11 %
icon: room 390
5 %
icon: bed 970
12 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,000 registered bed nights

In December 2019, 6,000 bed nights were recorded in Storuman (-30.9 %), of which 4,000 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 42 percent and foreign bed nights increased 10 percent. In total, bed nights decreased 31 percent from last year's December.

1,400 rooms (+3.9 %) were booked by leisure visitors and 640 rooms (-31.2 %) by business visitors.

Between January and December, 90,500 bed nights (-16.2 %) were recorded for domestic visitors and 50,900 (-5.1 %) for foreigners in Storuman, in total 141,000 (-12.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Storuman out of total bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.3 %.

2,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all arrivals, 72.0 percent were domestic, and 28.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Storuman on average 2.3 nights (-0.82) and foreigners 2.9 nights (+0.06).

Ferry arrivals from different harbors

Accommodation sales 2.1 million SEK

Registered accommodation sales in December were 2.1 million SEK (-416,000).

Registered January-December sales were 41.4 million SEK and they increased 3.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,000 SEK -7.1 % 1,000 SEK 11.7 %
Bed Night (Registered) 340 SEK 20.6 % 290 SEK 24.2 %
Revpar (Registered) 187 SEK -18.1 % 310 SEK -4.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-2)
390 rooms (+20)
970 beds (-136)

Room utilization 18.7 % (-2.5)
Unsold rooms 320
Bed utilization 21.5 % (-5.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "storuman + keyword"

Google searches for "storuman" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Share this report

Sources: Statistics Sweden

More information available in the dashboard

Navigate

previous
next