Storuman
Accommodation and Travel Stats

June 2020

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Storuman: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,500
67 %
icon: sweden 4,300
44 %
icon: foreign 182
97 %
Top 3:
Germany
114
88 %
Norway
19
99 %
Switzerland
11
92 %
Visitors icon
Visitors
icon: star 1,800
76 %
icon: sweden 1,700
56 %
icon: foreign 85
98 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. SEK
57 %
Average prices:
Night
316.30 SEK
69.60 SEK
Room
1,082.40 SEK
28.90 SEK
RevPAR
163.60 SEK
124.30 SEK
Capacity icon
Capacity
icon: establishment 15
12 %
icon: room 300
21 %
icon: bed 720
20 %
utilization icon
Utilization
icon: room 15 %
42 %
icon: bed 21 %
57 %

4,500 registered bed nights

In June 2020, 4,500 registered bed nights were recorded in Storuman (-66.8 %), of which 4,300 nights were spent by domestic visitors and 182 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 97 percent. In total, registered bed nights decreased 67 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (114 nights).

380 rooms (-72.8 %) were booked by leisure visitors and 920 rooms (-41.5 %) by business visitors.

Between January and June, 31,700 registered bed nights (-42.7 %) were recorded for domestic visitors and 10,900 (-56.8 %) for foreigners in Storuman, in total 42,600 (-47.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Storuman out of total registered bed nights was 0.1 % (-0.1 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 76 percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Storuman on average 2.6 nights (+0.58) and foreigners 2.1 nights (+0.45).

Ferry arrivals from different harbors

Accommodation sales 1.4 million SEK

Registered accommodation sales in June were 1.4 million SEK (-1.9 million).

Registered January-June sales were 14.6 million SEK and they decreased 9.4 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,100 SEK -2.6 % 1,100 SEK 8.3 %
Bed Night (Registered) 320 SEK 28.2 % 340 SEK 15.3 %
Revpar (Registered) 164 SEK -43.2 % 230 SEK -25.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (-2)
300 rooms (-81)
720 beds (-181)

Room utilization 15.1 % (-11)
Unsold rooms 250
Bed utilization 21.2 % (-28)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "storuman + keyword"

Google searches for "storuman" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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