Strömstad
Accommodation and Travel Stats

March 2020

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Strömstad: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,800
38 %
icon: sweden 3,800
43 %
icon: foreign 13,000
36 %
Visitors icon
Visitors
icon: star 6,300
52 %
icon: sweden 1,900
45 %
icon: foreign 4,400
54 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.7 mill. SEK
50 %
Average prices:
Night
279.80 SEK
71.00 SEK
Room
1,690.40 SEK
230.30 SEK
RevPAR
310.60 SEK
263.20 SEK
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 550
3 %
icon: bed 1,300
9 %
utilization icon
Utilization
icon: room 0.18
53 %
icon: bed 0.47
35 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

16,800 registered bed nights

In March 2020, 16,800 bed nights were recorded in Strömstad (-37.9 %), of which 3,800 nights were spent by domestic visitors and 13,000 nights by foreigners. Domestic bed nights decreased 43 percent and foreign bed nights decreased 36 percent. In total, bed nights decreased 38 percent from last year's March.

1,100 rooms (-70.9 %) were booked by leisure visitors and 1,700 rooms (-37.5 %) by business visitors.

Between January and March, 15,400 bed nights (-13.5 %) were recorded for domestic visitors and 51,000 (-5.3 %) for foreigners in Strömstad, in total 66,400 (-7.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Strömstad out of total bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 3.2 %.

6,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 30.5 percent were domestic, and 69.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Strömstad on average 2.0 nights (+0.05) and foreigners 3.0 nights (+0.85).

Ferry arrivals from different harbors

Accommodation sales 4.7 million SEK

Registered accommodation sales in March were 4.7 million SEK (-4.8 million).

Registered January-March sales were 21.8 million SEK and they decreased 3.3 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,700 SEK 15.8 % 1,400 SEK 2.3 %
Revpar (Registered) 310 SEK -45.9 % 510 SEK -12.1 %
Bed Night (Registered) 280 SEK -20.3 % 330 SEK -6.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
550 rooms (+18)
1,300 beds (+108)

Room utilization 18.4 % (-21)
Unsold rooms 450
Bed utilization 46.6 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "strömstad + keyword"

Google searches for "strömstad" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.46/10 (+0.07).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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