Strömsund
Accommodation and Travel Stats

September 2020

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Strömsund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,600
6 %
icon: sweden 6,200
15 %
icon: foreign 1,500
48 %
Top 3:
Poland
300
330 %
Germany
240
32 %
Netherlands
230
220 %
Visitors icon
Visitors
icon: star 3,800
12 %
icon: sweden 2,900
21 %
icon: foreign 950
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.7 mill. SEK
8 %
Average prices:
Night
355.40 SEK
7.70 SEK
Room
1,002.80 SEK
21.50 SEK
RevPAR
364.50 SEK
30.10 SEK
Capacity icon
Capacity
icon: establishment 27
10 %
icon: room 260
10 %
icon: bed 590
9 %
utilization icon
Utilization
icon: room 36 %
7 %
icon: bed 46 %
8 %

7,600 registered bed nights

In September 2020, 7,600 registered bed nights were recorded in Strömsund (-6.3 %), of which 6,200 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights decreased 48 percent. In total, registered bed nights decreased six percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Poland (300 nights).

780 rooms (+13.6 %) were booked by leisure visitors and 1,900 rooms (-17.2 %) by business visitors.

Between January and September, 70,000 registered bed nights (+6.1 %) were recorded for domestic visitors and 9,600 (-79.3 %) for foreigners in Strömsund, in total 79,500 (-29.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Strömsund out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.3 %.

3,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all registered arrivals, 75.2 percent were domestic, and 24.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Strömsund on average 2.1 nights (-0.1) and foreigners 1.5 nights (-1.1).

Ferry arrivals from different harbors

Accommodation sales 2.7 million SEK

Registered accommodation sales in September were 2.7 million SEK (-244,000).

Registered January-September sales were 21.8 million SEK and they decreased 7.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,000 SEK 2.2 % 1,100 SEK -15.8 %
Revpar (Registered) 360 SEK 9.0 % 340 SEK -13.1 %
Bed Night (Registered) 360 SEK -2.1 % 270 SEK 6.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (-3)
260 rooms (-28)
590 beds (-57)

Room utilization 36.4 % (+2.3)
Unsold rooms 165
Bed utilization 45.5 % (+3.2)

Registered room utilization for establishments

Global Google searches for "strömsund + keyword"

Google searches for "strömsund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 6.4/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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