Sundsvall
Accommodation and Travel Stats

June 2020

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Sundsvall: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 32,800
34 %
icon: sweden 31,600
24 %
icon: foreign 1,200
86 %
Visitors icon
Visitors
icon: star 18,300
44 %
icon: sweden 17,600
35 %
icon: foreign 670
88 %
Accommodation Sales icon
Accommodation Sales
icon: star 13.3 mill. SEK
46 %
Average prices:
Night
405.30 SEK
92.10 SEK
Room
878.40 SEK
89.20 SEK
RevPAR
267.60 SEK
233.40 SEK
Capacity icon
Capacity
icon: establishment 26
4 %
icon: room 1,700
2 %
icon: bed 3,500
4 %
utilization icon
Utilization
icon: room 30 %
41 %
icon: bed 33 %
35 %

32,800 registered bed nights

In June 2020, 32,800 registered bed nights were recorded in Sundsvall (-34.3 %), of which 31,600 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights decreased 86 percent. In total, registered bed nights decreased 34 percent from last year's June.

6,600 rooms (-23.8 %) were booked by leisure visitors and 8,600 rooms (-49.8 %) by business visitors.

Between January and June, 154,000 registered bed nights (-27.8 %) were recorded for domestic visitors and 7,700 (-68.1 %) for foreigners in Sundsvall, in total 162,000 (-31.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Sundsvall out of total registered bed nights was 0.9 % (+0.2 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.5 %.

18,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all registered arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Sundsvall on average 1.8 nights (+0.26) and foreigners 1.8 nights (+0.28).

Ferry arrivals from different harbors

Accommodation sales 13.3 million SEK

Registered accommodation sales in June were 13.3 million SEK (-11.5 million).

Registered January-June sales were 92.0 million SEK and they decreased 58.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 880 SEK -9.2 % 930 SEK -5.7 %
Bed Night (Registered) 410 SEK -18.5 % 570 SEK -10.4 %
Revpar (Registered) 270 SEK -46.6 % 310 SEK -40.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (-1)
1,700 rooms (+31)
3,500 beds (+151)

Room utilization 30.5 % (-21)
Unsold rooms 1,200
Bed utilization 33.5 % (-18)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sundsvall + keyword"

Google searches for "sundsvall" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.85/10 (-0.59).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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