Suomussalmi
Accommodation and Travel Stats

June 2020

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4,600 registered bed nights

In June 2020, 4,600 registered bed nights were recorded in Suomussalmi Region (-44.2 %), of which 4,600 nights were spent by domestic visitors and 19 nights by foreigners. Registered domestic bed nights decreased 35 percent and registered foreign bed nights decreased 98 percent. In total, registered bed nights decreased 44 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (5.0 nights).

4,300 nights (-47.0 %) were spend by leisure visitors and 240 nights (+1,378.9 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Suomussalmi Region out of total registered bed nights was 0.4 % (0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.0 %.

2,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all registered arrivals, 99.5 percent were domestic, and 0.5 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Suomussalmi Region on average 1.6 nights (-0.44) and foreigners 1.3 nights (-0.81).

Ferry arrivals from different harbors

Accommodation sales 158,000 euro

Registered accommodation sales in June were 158,000 euro (-156,000).

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 79 € -13.2 %
Bed Night (Registered) 35 € -9.7 %
Revpar (Registered) 31 € -28.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (-1)
161 rooms (-10)
470 beds (-24)

Room utilization 39.5 % (-8.6)
Unsold rooms 97
Bed utilization 20.4 % (-14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "suomussalmi region + keyword"

Google searches for "suomussalmi region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Statistics Finland

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