Suomussalmi
Accommodation and Travel Stats

March 2020

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Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,500 registered bed nights

In March 2020, 2,500 bed nights were recorded in Suomussalmi Region (-23.8 %), of which 1,400 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights decreased 44 percent. In total, bed nights decreased 24 percent from last year's March.

Most foreign bed nights were recorded for travelers from France (660 nights).

2,400 nights (-26.2 %) were spend by leisure visitors and 107 nights (+190.9 %) by business visitors.

Between January and March, 3,000 bed nights (+20.0 %) were recorded for domestic visitors and 4,300 (-7.2 %) for foreigners in Suomussalmi Region, in total 7,300 (+2.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Suomussalmi Region out of total bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.4 %.

1,300 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 47.1 percent were domestic, and 52.9 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Suomussalmi Region on average 2.4 nights (+0.37) and foreigners 1.7 nights (-2.0).

Ferry arrivals from different harbors

Accommodation sales 117,000 euro

Registered accommodation sales in March were 117,000 euro (-47,700).

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 78 € 16.5 %
Bed Night (Registered) 46 € -6.8 %
Revpar (Registered) 19 € -30.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
151 rooms (+10)
440 beds (+25)

Room utilization 24.9 % (-17)
Unsold rooms 113
Bed utilization 20.4 % (-4.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "suomussalmi region + keyword"

Google searches for "suomussalmi region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available at the dashboard

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