Suomussalmi
Accommodation and Travel Stats
March 2020
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Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
2,500 registered bed nights
In March 2020, 2,500 bed nights were recorded in Suomussalmi Region (-23.8 %), of which 1,400 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights decreased 44 percent. In total, bed nights decreased 24 percent from last year's March.
Most foreign bed nights were recorded for travelers from France (660 nights).
2,400 nights (-26.2 %) were spend by leisure visitors and 107 nights (+190.9 %) by business visitors.
Between January and March, 3,000 bed nights (+20.0 %) were recorded for domestic visitors and 4,300 (-7.2 %) for foreigners in Suomussalmi Region, in total 7,300 (+2.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
1,300 tourists arrived to accommodation
Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 47.1 percent were domestic, and 52.9 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Suomussalmi Region on average 2.4 nights (+0.37) and foreigners 1.7 nights (-2.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 117,000 euro
Registered accommodation sales in March were 117,000 euro (-47,700).
Average prices
|
March 2020
Amount |
Change |
jan-March 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 78 € | 16.5 % | € | |
| Bed Night (Registered) | 46 € | -6.8 % | € | |
| Revpar (Registered) | 19 € | -30.5 % | € |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
6.0 accommodation establishments (+0)
151 rooms (+10)
440 beds (+25)
Room utilization 24.9 % (-17)
Unsold rooms 113
Bed utilization 20.4 % (-4.3)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "suomussalmi region"
Global Google searches for "suomussalmi region + keyword"
Google searches for "suomussalmi region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Statistics Finland
More information available at the dashboard