Accommodation and Travel Stats

April 2021

Sweden: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 2.9 mill.
3 %
icon: sweden 2.7 mill.
11 %
icon: foreign 223,000
45 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 928.5 mill. SEK
23 %
Average prices:
320.60 SEK
108.10 SEK
824.00 SEK
178.00 SEK
223.80 SEK
67.80 SEK
Capacity icon
Capacity (March)
icon: establishment 2,800
2 %
icon: room 115,000
4 %
icon: bed 299,000
2 %
utilization icon
Utilization (March)
icon: room 0.27
7 %
icon: bed 0.2
0 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased three percent (March)

In March 2021, 2.9 million bed nights were recorded in Sweden (+3.1 %), of which 2.7 million nights were spent by domestic visitors and 223,000 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased 45 percent. In total, bed nights increased three percent from last year's March.

Between January and March, 7.2 million bed nights (-19.4 %) were recorded for domestic visitors and 647,000 (-69.6 %) for foreigners in Sweden, in total 7.8 million (-29.1 %) nights.

Registered bed nights

Bed nights by country of arrival

168,000 air travelers (March)

The airport received a total of 168,000 passengers, which means air passenger arrivals decreased 77 percent.

Of local passengers, 52.5 % arrived from abroad, thus the share of domestic passengers was 47.5 %.

In addition, there were 172,000 passengers departing the airport (-70.7 %), therefore the total number of trips via the airport was 261,000 (-75.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 928.5 million SEK (March)

Registered accommodation sales in March were 928.5 million SEK (-275.4 million).

Registered January-March sales were 2.4 billion SEK and they decreased 2.6 billion euro from the previous year.

Average prices

= change at least 10 %
March 2021
Change jan-March 2021
Adr (Registered) 820 SEK -17.8 % 820 SEK -17.6 %
Bed Night (Registered) 320 SEK -25.2 % 310 SEK -32.0 %
Revpar (Registered) 220 SEK -23.2 % 210 SEK -51.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

2,800 accommodation establishments (-70)
115,000 rooms (-4,400)
299,000 beds (-6,300)

Room utilization 27.2 % (-1.9)
Unsold rooms 83,800
Bed utilization 20.5 % (-0.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sweden + keyword"

Google searches for "sweden" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedavia

More information available at the dashboard