Sweden
Accommodation and Travel Stats
October 2020
Sweden: Tourism in a nutshell
3.1 mill.
2.7 mill.
445,000
1.4 bill. SEK
3,000
119,000
309,000
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
3.1 million registered bed nights (September)
In September 2020, 3.1 million bed nights were recorded in Sweden (-30.9 %), of which 2.7 million nights were spent by domestic visitors and 445,000 nights by foreigners. Domestic bed nights decreased 20 percent and foreign bed nights decreased 62 percent. In total, bed nights decreased 31 percent from last year's September.
Between January and September, 32.2 million bed nights (-21.7 %) were recorded for domestic visitors and 4.3 million (-71.3 %) for foreigners in Sweden, in total 36.5 million (-35.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
369,000 air travelers
The airport received a total of 369,000 passengers, which means air passenger arrivals decreased 79 percent.
Of local passengers, 57.2 % arrived from abroad, thus the share of domestic passengers was 42.8 %.
In addition, there were 374,000 passengers departing the airport (-79.2 %), therefore the total number of trips via the airport was 585,000 (-80.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
357,000 passengers by ferries (June)
There were 357,000 arriving passengers by ferries. In total, the arrivals to port decreased 75 percent.
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.4 billion SEK (September)
Registered accommodation sales in September were 1.4 billion SEK (-1.4 billion).
Registered January-September sales were 11.5 billion SEK and they decreased 11.4 billion euro from the previous year.
Average prices
| September 2020 Amount |
Change |
jan-September 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 890 SEK | -21.0 % | 920 SEK | -11.7 % |
| Bed Night (Registered) | 440 SEK | -29.3 % | 310 SEK | -22.9 % |
| Revpar (Registered) | 360 SEK | -50.5 % | 330 SEK | -47.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (September)
Registered Accommodation
3,000 accommodation establishments (+7)
119,000 rooms (-3,000)
309,000 beds (-7,600)
Room utilization 40.3 % (-24)
Unsold rooms 71,200
Bed utilization 26.4 % (-13)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "sweden"
Global Google searches for "sweden + keyword"
Google searches for "sweden" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Statistics Sweden, Swedavia, Trafa
More information available in the dashboard