Accommodation and Travel Stats

September 2019

Sweden: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4.5 mill.
2 %
icon: sweden 3.4 mill.
3 %
icon: foreign 1.2 mill.
1 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.8 bill. SEK
9 %
Average prices:
620.80 SEK
39.10 SEK
1,121.00 SEK
48.00 SEK
721.50 SEK
35.80 SEK
Capacity icon
icon: establishment 3,000
4 %
icon: room 122,000
3 %
icon: bed 316,000
4 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased two percent

In September 2019, 4.5 million bed nights were recorded in Sweden (+2.0 %), of which 3.4 million nights were spent by domestic visitors and 1.2 million nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased one percent. In total, bed nights increased two percent from last year's September.

Between January and September, 41.1 million bed nights (+4.1 %) were recorded for domestic visitors and 15.1 million (+2.0 %) for foreigners in Sweden, in total 56.2 million (+3.5 %) nights.

Registered bed nights

Bed nights by country of arrival

3.7 million air travelers

The airport received a total of 3.7 million passengers, which means air passenger arrivals decreased two percent.

Of local passengers, 69.4 % arrived from abroad, thus the share of domestic passengers was 30.6 %.

In addition, there were 2.4 million passengers departing the airport (-3.0 %), therefore the total number of trips via the airport was 1.7 million (-5.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

1.9 million passengers by ferries

There were 1.9 million arriving passengers by ferries. In total, the arrivals to port increased two percent.


Ferry arrivals from different harbors

Accommodation sales 2.8 billion SEK

Registered accommodation sales in September were 2.8 billion SEK (+229.4 million).

Registered January-September sales were 22.9 billion SEK and they increased 1.1 billion euro from the previous year.

Average prices

= change at least 10 %
September 2019
Change jan-September 2019
Adr (Registered) 1,100 SEK 4.5 % 1,000 SEK 0.9 %
Revpar (Registered) 720 SEK 5.2 % 620 SEK 1.3 %
Bed Night (Registered) 620 SEK 6.7 % 410 SEK 1.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

3,000 accommodation establishments (+113)
122,000 rooms (+4,000)
316,000 beds (+12,100)

Room utilization 64.4 % (+0.46)
Unsold rooms 43,600
Bed utilization 39.6 % (-0.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sweden + keyword"

Google searches for "sweden" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Share this report

Sources: Statistics Sweden, Swedavia, Trafa

More information available in the dashboard