Accommodation and Travel Stats

October 2019

Sweden: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4.1 mill.
4 %
icon: sweden 3.1 mill.
6 %
icon: foreign 936,000
2 %
Top 3:
15 %
8 %
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.5 bill. SEK
3 %
Average prices:
608.60 SEK
7.50 SEK
1,039.00 SEK
1.00 SEK
631.50 SEK
10.00 SEK
Capacity icon
icon: establishment 2,800
4 %
icon: room 120,000
4 %
icon: bed 301,000
4 %
utilization icon
icon: room 0.61
1 %
icon: bed 0.39
0 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased four percent

In October 2019, 4.1 million bed nights were recorded in Sweden (+3.8 %), of which 3.1 million nights were spent by domestic visitors and 936,000 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased two percent. In total, bed nights increased four percent from last year's October.

Most foreign bed nights were recorded for travelers from Germany (125,000 nights).

Between January and October, 44.3 million bed nights (+4.2 %) were recorded for domestic visitors and 16.0 million (+1.7 %) for foreigners in Sweden, in total 60.3 million (+3.6 %) nights.

Registered bed nights

Bed nights by country of arrival

1.7 million air travelers

The airport received a total of 1.7 million passengers, which means air passenger arrivals decreased five percent.

Of local passengers, 66.8 % arrived from abroad, thus the share of domestic passengers was 33.2 %.

In addition, there were 1.8 million passengers departing the airport (-4.4 %), therefore the total number of trips via the airport was 3.0 million (-3.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

1.0 million passengers by ferries

There were 1.0 million arriving passengers by ferries. In total, the arrivals to port increased one percent. Most arrivals were from Finland (352,000 arrivals).


Ferry arrivals from different harbors

Accommodation sales 2.5 billion SEK

Registered accommodation sales in October were 2.5 billion SEK (+61.9 million).

Registered January-October sales were 25.4 billion SEK and they increased 1.2 billion euro from the previous year.

Average prices

= change at least 10 %
October 2019
Change jan-October 2019
Adr (Registered) 1,000 SEK -0.1 % 1,000 SEK 0.8 %
Revpar (Registered) 630 SEK -1.6 % 620 SEK 1.0 %
Bed Night (Registered) 610 SEK -1.2 % 420 SEK 1.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,800 accommodation establishments (+96)
120,000 rooms (+4,700)
301,000 beds (+11,200)

Room utilization 60.8 % (-0.9)
Unsold rooms 47,300
Bed utilization 38.6 % (+0.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sweden + keyword"

Google searches for "sweden" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Transport Infrastructure Agency, Statistics Sweden, Swedavia, Trafa

More information available at the dashboard