Accommodation and Travel Stats

September 2020

Sweden: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3.1 mill.
31 %
icon: sweden 2.7 mill.
20 %
icon: foreign 445,000
62 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 bill. SEK
51 %
Average prices:
439.10 SEK
181.60 SEK
886.00 SEK
235.00 SEK
357.30 SEK
364.30 SEK
Capacity icon
icon: establishment 3,000
0 %
icon: room 119,000
2 %
icon: bed 309,000
2 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



3.1 million registered bed nights

In September 2020, 3.1 million bed nights were recorded in Sweden (-30.9 %), of which 2.7 million nights were spent by domestic visitors and 445,000 nights by foreigners. Domestic bed nights decreased 20 percent and foreign bed nights decreased 62 percent. In total, bed nights decreased 31 percent from last year's September.

Between January and September, 32.2 million bed nights (-21.7 %) were recorded for domestic visitors and 4.3 million (-71.3 %) for foreigners in Sweden, in total 36.5 million (-35.0 %) nights.

Registered bed nights

Bed nights by country of arrival

320,000 air travelers

The airport received a total of 320,000 passengers, which means air passenger arrivals decreased 82 percent.

Of local passengers, 57.3 % arrived from abroad, thus the share of domestic passengers was 42.7 %.

In addition, there were 322,000 passengers departing the airport (-82.6 %), therefore the total number of trips via the airport was 506,000 (-83.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

357,000 passengers by ferries (June)

There were 357,000 arriving passengers by ferries. In total, the arrivals to port decreased 75 percent.


Ferry arrivals from different harbors

Accommodation sales 1.4 billion SEK

Registered accommodation sales in September were 1.4 billion SEK (-1.4 billion).

Registered January-September sales were 11.5 billion SEK and they decreased 11.4 billion euro from the previous year.

Average prices

= change at least 10 %
September 2020
Change jan-September 2020
Adr (Registered) 890 SEK -21.0 %  920 SEK -11.7 % 
Bed Night (Registered) 440 SEK -29.3 %  310 SEK -22.9 % 
Revpar (Registered) 360 SEK -50.5 %  330 SEK -47.0 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

3,000 accommodation establishments (+7)
119,000 rooms (-3,000)
309,000 beds (-7,600)

Room utilization 40.3 % (-24)
Unsold rooms 71,200
Bed utilization 26.4 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sweden + keyword"

Google searches for "sweden" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedavia, Trafa

More information available in the dashboard