Accommodation and Travel Stats

October 2020

Sweden: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3.1 mill.
23 %
icon: sweden 2.7 mill.
14 %
icon: foreign 450,000
52 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 bill. SEK
43 %
Average prices:
448.90 SEK
159.70 SEK
874.00 SEK
165.00 SEK
366.60 SEK
264.90 SEK
Capacity icon
icon: establishment 2,800
0 %
icon: room 117,000
3 %
icon: bed 300,000
0 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



3.1 million registered bed nights

In October 2020, 3.1 million bed nights were recorded in Sweden (-23.1 %), of which 2.7 million nights were spent by domestic visitors and 450,000 nights by foreigners. Domestic bed nights decreased 14 percent and foreign bed nights decreased 52 percent. In total, bed nights decreased 23 percent from last year's October.

Between January and October, 35.1 million bed nights (-20.7 %) were recorded for domestic visitors and 4.8 million (-70.2 %) for foreigners in Sweden, in total 39.8 million (-33.9 %) nights.

Registered bed nights

Bed nights by country of arrival

743,000 air travelers

The airport received a total of 743,000 passengers, which means air passenger arrivals decreased 79 percent.

Of local passengers, 57.4 % arrived from abroad, thus the share of domestic passengers was 42.6 %.

In addition, there were 527,000 passengers departing the airport (-77.2 %), therefore the total number of trips via the airport was 475,000 (-72.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

856,000 passengers by ferries (September)

There were 856,000 arriving passengers by ferries. In total, the arrivals to port decreased 54 percent.


Ferry arrivals from different harbors

Accommodation sales 1.4 billion SEK

Registered accommodation sales in October were 1.4 billion SEK (-1.1 billion).

Registered January-October sales were 12.9 billion SEK and they decreased 12.5 billion euro from the previous year.

Average prices

= change at least 10 %
October 2020
Change jan-October 2020
Adr (Registered) 870 SEK -15.9 % 910 SEK -12.1 %
Bed Night (Registered) 450 SEK -26.2 % 320 SEK -23.3 %
Revpar (Registered) 370 SEK -41.9 % 330 SEK -46.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,800 accommodation establishments (+3)
117,000 rooms (-3,600)
300,000 beds (-1,400)

Room utilization 41.9 % (-19)
Unsold rooms 67,800
Bed utilization 28.7 % (-9.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sweden + keyword"

Google searches for "sweden" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Share this report

Sources: Statistics Sweden, Swedavia, Trafa

More information available in the dashboard