Tamperegion
Accommodation and Travel Stats

February 2020

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Tamperegion: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 105,000
5 %
icon: finland 90,800
3 %
icon: foreign 14,500
19 %
Top 3:
United States
2,700
405 %
Russia
1,900
251 %
Sweden
1,400
34 %
Visitors icon
Visitors
icon: star 67,900
3 %
icon: finland 61,600
3 %
icon: foreign 6,400
3 %
Top 3:
United States
870
319 %
Russia
830
184 %
Sweden
760
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.6 mill. €
10 %
Average prices:
Night
62.80 €
3.00 €
Room
104.90 €
2.10 €
RevPAR
62.10 €
1.80 €
Capacity icon
Capacity
icon: establishment 44
2 %
icon: room 3,700
3 %
icon: bed 8,200
3 %
utilization icon
Utilization
icon: room 0.59
5 %
icon: bed 0.44
2 %
Weather icon
Weather
icon: temperature -0.9 °C
0.8 °C
icon: rainfall 60 mm
20 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In February 2020, 105,000 bed nights were recorded in Tamperegion (+4.5 %), of which 90,800 nights were spent by domestic visitors and 14,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased 19 percent. In total, bed nights increased five percent from last year's February.

Most foreign bed nights were recorded for travelers from United States (2,700 nights).

61,900 nights (-10.0 %) were spend by leisure visitors and 43,400 nights (+35.8 %) by business visitors.

Between January and February, 173,000 bed nights (+9.2 %) were recorded for domestic visitors and 29,200 (+13.5 %) for foreigners in Tamperegion, in total 202,000 (+9.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.7 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Tamperegion out of total bed nights was 5.7 % (-0.1 percentage points), out of domestic bed nights 7.3 % and foreign bed nights 2.4 %.

67,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 90.6 percent were domestic, and 9.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Tamperegion on average 1.5 nights (+0.08) and foreigners 2.3 nights (+0.42).

Ferry arrivals from different harbors

Accommodation sales 6.6 million euro

Registered accommodation sales in February were 6.6 million euro (+585,000).

Registered January-February sales were 12.9 million euro and they increased 1.4 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 105 € -1.9 % 104 € -1.4 %
Bed Night (Registered) 63 € 5.0 % 64 € 1.9 %
Revpar (Registered) 62 € 3.0 % 59 € 7.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

44 accommodation establishments (+1)
3,700 rooms (+120)
8,200 beds (+250)

Room utilization 59.2 % (+2.8)
Unsold rooms 1,500
Bed utilization 44.2 % (-0.85)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tamperegion + keyword"

Google searches for "tamperegion" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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