Tampere
Accommodation and Travel Stats
September 2020
Tampere: Tourism in a nutshell
90,200
84,300
5,900
60,500
57,200
3,300
3.3 mill.
3,400
7,200
29 %
13.1 °C
44 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
90,200 registered bed nights (August)
In August 2020, 90,200 bed nights were recorded in Tampere (-25.6 %), of which 84,300 nights were spent by domestic visitors and 5,900 nights by foreigners. Domestic bed nights decreased 17 percent and foreign bed nights decreased 71 percent. In total, bed nights decreased 26 percent from last year's August.
Most foreign bed nights were recorded for travelers from United States (1,000 nights).
67,200 nights (-11.9 %) were spend by leisure visitors and 23,000 nights (-48.9 %) by business visitors.
Between January and August, 472,000 bed nights (-30.7 %) were recorded for domestic visitors and 46,800 (-60.8 %) for foreigners in Tampere, in total 519,000 (-35.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 50,800 bed nights in September 2020.
Registered bed nights
Bed nights by country of arrival
60,500 tourists arrived to accommodation (August)
Arrivals to registered accommodation decreased 24 percent compared to earlier year. Of all arrivals, 94.6 percent were domestic, and 5.4 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (+0.02) and foreigners 1.8 nights (-0.21).
10,500 international congress guests in 2019
The number of international congress quests increased 15 percent from the previous year.
There was a total of 78 congresses organized (-3.0) in 2019.
240 air travelers
The airport received a total of 240 passengers, which means air passenger arrivals decreased 98 percent.
Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.
In addition, there were 220 passengers departing the airport (-98.0 %), therefore the total number of trips via the airport was 460 (-98.0 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.7 million euro
Total accommodation sales in September were 3.7 million euro (-4.8 million). The share of Airbnb and HomeAway was 9.1 percent. Therefore, registered accommodation sales were 3.3 million euro (-4.6 million) and non-registered sales 333,000 euro (-185,000).
Total January-September sales were 37.0 million euro and they decreased 25.4 million euro from the previous year.
Average prices
| September 2020 Amount |
Change |
jan-September 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 97 € | -18.3 % | 102 € | -5.9 % |
| Adr (Non-Registered) | 91 € | 3.7 % | 95 € | 10.4 % |
| Bed Night (Registered) | 65 € | -18.3 % | 60 € | -8.2 % |
| Revpar (Non-Registered) | 49 € | -20.7 % | 54 € | -4.1 % |
| Revpar (Registered) | 33 € | -59.0 % | 47 € | -29.6 % |
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 3.3 million in September 2020.
Tax free sales -28.6 % (January)
Tax free sales decreased 29 percent from the previous year.
(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
3,400 rooms (+65)
7,200 beds (+138)
Room utilization 34.2 % (-34)
Unsold rooms 2,200
Airbnb and HomeAway
420 accommodation establishments (-104)
370 apartments (-62)
550 rooms (-125)
Apartment utilization 53.5 % (-16)
Unsold apartments 172
Registered room utilization for establishments
Visits to marketing website
There were a total of 82,900 user sessions at Tampere marketing website in September. The share of visitors using a foreign language in their web browser was 19.9 percent out of all website visitors. The number of total user sessions decreased 21 percent from last year's September.
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.41/10 (+0.15).
Hotel customer satisfaction by nationalities
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi
