Tampere
Accommodation and Travel Stats

March 2021

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 40,500
57 %
icon: finland 38,500
53 %
icon: foreign 2,000
85 %
Visitors icon
Visitors (February)
icon: star 26,800
58 %
icon: finland 25,800
56 %
icon: foreign 1,000
82 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill. €
52 %
Average prices:
Night
64.20 €
6.50 €
Room
95.50 €
9.60 €
RevPAR
26.90 €
12.20 €
Capacity icon
Capacity
icon: room 2,400
30 %
icon: bed 4,900
30 %
Foreign Visitor Spending icon
Foreign Visitor Spending (February)
icon: foreign 485,000 €
82 %
Daily Visitors
11,400 €
Overnight Visitors
474,000 €
Weather icon
Weather
icon: temperature -0.5 °C
1.2 °C
icon: rainfall 20 mm
22 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

40,500 registered bed nights (February)

In February 2021, 40,500 bed nights were recorded in Tampere (-57.1 %), of which 38,500 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 53 percent and foreign bed nights decreased 85 percent. In total, bed nights decreased 57 percent from last year's February.

26,000 nights (-49.1 %) were spend by leisure visitors and 14,500 nights (-66.5 %) by business visitors.

Between January and February, 68,700 bed nights (-55.5 %) were recorded for domestic visitors and 3,700 (-86.0 %) for foreigners in Tampere, in total 72,400 (-60.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.5 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Tampere out of total bed nights was 4.5 % (-0.6 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 3.3 %.

26,800 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 58 percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (+0.1) and foreigners 1.9 nights (-0.35).

60 air travelers

The airport received a total of 60 passengers, which means air passenger arrivals decreased 98 percent.

Of local passengers, 71.7 % arrived from abroad, thus the share of domestic passengers was 28.3 %.

In addition, there were 74 passengers departing the airport (-97.5 %), therefore the total number of trips via the airport was 134 (-98.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Foreign visitors and their consumption (February)

The number of foreign visitors in February was 2,300 (-82.4 %). Out of them 250 were on a daytrip and 2,100 stayed at least for one night.

The cumulative number of foreign visitors between January and February was 4,500 (-86.4 %).

Total consumption of these visitors in Tampere in February was 485,000 euro (208 per visitor). Overnight visitors spent 474,000 euro and day visitors 11,400 euro. Between January and February the consumption was 930,000 euro.

Accommodation sales 1.8 million euro

Total accommodation sales in March were 1.8 million euro (-1.6 million). The share of Airbnb and Vrbo was 17.9 percent. Therefore, registered accommodation sales were 1.5 million euro (-1.6 million) and non-registered sales 325,000 euro (+39,500).

Total January-March sales were 6.4 million euro and they decreased 10.0 million euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 117 € 52.2 % 101 € 28.3 %
Adr (Registered) 96 € -9.1 % 95 € -8.7 %
Bed Night (Registered) 64 € -9.1 % 59 € -14.0 %
Revpar (Non-Registered) 52 € 45.6 % 45 € 11.1 %
Revpar (Registered) 27 € -31.3 % 30 € -45.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,400 rooms (-1,000)
4,900 beds (-2,100)

Room utilization 28.1 % (-9.1)
Unsold rooms 1,700

Airbnb and Vrbo

380 accommodation establishments (-87)
320 apartments (-74)
500 rooms (-107)

Apartment utilization 43.9 % (-2.0)
Unsold apartments 181

Registered room utilization for establishments

Visits to marketing website

There were a total of 55,100 user sessions at Tampere marketing website in March. The share of visitors using a foreign language in their web browser was 28.5 percent out of all website visitors. The number of total user sessions decreased eight percent from last year's March.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.38/10 (-0.07).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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