Tampere
Accommodation and Travel Stats
April 2022
Tampere: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
91,100
84,800
6,200
59,900
56,900
3,000
6.2 mill. €
29
3,600
7,400
54 %
41 %
2.6 °C
58 mm
Registered bed nights increased 230 percent (March)
In March 2022, 91,100 registered bed nights were recorded in Tampere (+233.4 %), of which 84,800 nights were spent by domestic visitors and 6,200 nights by foreigners. Registered domestic bed nights increased 230 percent and registered foreign bed nights increased 330 percent. In total, registered bed nights increased 230 percent from last year's March.
Most foreign registered bed nights were recorded for travelers from Sweden (590 nights).
54,000 nights (+265.4 %) were spend by leisure visitors and 37,100 nights (+195.6 %) by business visitors.
Between January and March, 174,000 registered bed nights (+83.8 %) were recorded for domestic visitors and 14,100 (+171.7 %) for foreigners in Tampere, in total 188,000 (+88.4 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
59,900 tourists arrived to registered accommodation (March)
Arrivals to registered accommodation increased 270 percent compared to earlier year. Of all registered arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.17) and foreigners 2.1 nights (-0.83).
2,100 air travelers
The airport received a total of 2,100 passengers, which means air passenger arrivals increased 6,500 percent.
Of local passengers, 95.0 % arrived from abroad, thus the share of domestic passengers was 5.0 %.
In addition, there were 2,100 passengers departing the airport (+7,267.9 %), therefore the total number of trips via the airport was 4,200 (+6,868.3 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (March)
The number of foreign visitors in March was 7,700 (+498.8 %). Out of them 1,400 were on a daytrip and 6,300 stayed at least for one night.
The cumulative number of foreign visitors between January and March was 16,200 (+180.4 %).
Total consumption of these visitors in Tampere in March was 1.5 million euro (195 per visitor). Overnight visitors spent 1.4 million euro and day visitors 62,000 euro. Between January and March the consumption was 3.3 million euro.
The figures are estimates and based on TAK Border Research results.
Average prices
|
April 2022
Amount |
Change |
jan-April 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 123 € | 15.1 % | 113 € | 10.6 % |
| Revpar (Non-Registered) | 67 € | 46.2 % | 59 € | 30.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
500 accommodation establishments (+130)
450 apartments (+122)
640 rooms (+160)
Apartment utilization 54.4 % (+12)
Unsold apartments 200
Registered room utilization for establishments
Visits to marketing website
There were a total of 136,000 user sessions at Tampere marketing website in April. The share of visitors using a foreign language in their web browser was 21.1 percent out of all website visitors. The number of total user sessions increased 84 percent from last year's April.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
Accommodation customer satisfaction (March)
Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.22/10 (-0.16).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
,
visittampere.fi
More information available at the dashboard