Tampere
Accommodation and Travel Stats

September 2021

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 109,000
20 %
icon: finland 96,300
14 %
icon: foreign 12,300
109 %
Visitors icon
Visitors (August)
icon: star 63,300
5 %
icon: finland 59,000
3 %
icon: foreign 4,400
33 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 6.6 mill. €
26 %
Average prices:
Night
61.20 €
2.90 €
Room
114.50 €
6.50 €
RevPAR
69.30 €
15.70 €
Capacity icon
Capacity (August)
icon: establishment 29
0 %
icon: room 3,200
5 %
icon: bed 7,000
5 %
Foreign Visitor Spending icon
Foreign Visitor Spending (August)
icon: foreign 2.1 mill. €
33 %
Daily Visitors
64,900 €
Overnight Visitors
2.0 mill. €
Weather icon
Weather
icon: temperature 9.8 °C
3.3 °C
icon: rainfall 36 mm
8 mm

Registered bed nights increased 20 percent (August)

In August 2021, 109,000 registered bed nights were recorded in Tampere (+20.4 %), of which 96,300 nights were spent by domestic visitors and 12,300 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights increased 109 percent. In total, registered bed nights increased 20 percent from last year's August.

74,200 nights (+10.4 %) were spend by leisure visitors and 34,400 nights (+49.7 %) by business visitors.

Between January and August, 531,000 registered bed nights (+12.5 %) were recorded for domestic visitors and 31,500 (-32.6 %) for foreigners in Tampere, in total 563,000 (+8.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.3 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Tampere out of total registered bed nights was 5.3 % (-0.1 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 4.7 %.

63,300 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased five percent compared to earlier year. Of all registered arrivals, 93.1 percent were domestic, and 6.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Tampere on average 1.6 nights (+0.16) and foreigners 2.8 nights (+1.0).

195 air travelers

The airport received a total of 195 passengers, which means air passenger arrivals decreased 18 percent.

Of local passengers, 80.5 % arrived from abroad, thus the share of domestic passengers was 19.5 %.

In addition, there were 300 passengers departing the airport (+32.6 %), therefore the total number of trips via the airport was 490 (+6.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 10,200 (+33.4 %). Out of them 1,400 were on a daytrip and 8,800 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 32,400 (-45.3 %).

Total consumption of these visitors in Tampere in August was 2.1 million euro (202 per visitor). Overnight visitors spent 2.0 million euro and day visitors 64,900 euro. Between January and August the consumption was 6.5 million euro.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 108 € 20.5 % 106 € 11.9 %
Revpar (Non-Registered) 62 € 30.3 % 56 € 6.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

390 accommodation establishments (-34)
340 apartments (-33)
490 rooms (-57)

Apartment utilization 57.1 % (+4.3)
Unsold apartments 145

Registered room utilization for establishments

Visits to marketing website

There were a total of 117,000 user sessions at Tampere marketing website in September. The share of visitors using a foreign language in their web browser was 23.3 percent out of all website visitors. The number of total user sessions increased 42 percent from last year's September.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.11/10 (-0.3).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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