Tampere
Accommodation and Travel Stats

December 2020

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 56,500
44 %
icon: finland 53,700
38 %
icon: foreign 2,900
79 %
Top 3:
United States
490
24 %
Estonia
290
55 %
Germany
260
79 %
Visitors icon
Visitors (November)
icon: star 37,200
48 %
icon: finland 36,100
44 %
icon: foreign 1,100
84 %
Top 3:
United States
260
8 %
Estonia
119
62 %
Sweden
95
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill. €
65 %
Average prices:
Night
56.40 €
4.00 €
Room
92.60 €
6.50 €
RevPAR
21.40 €
28.90 €
Capacity icon
Capacity
icon: room 2,700
17 %
icon: bed 5,500
17 %
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: foreign 727,000 €
84 %
Daily Visitors
33,300 €
Overnight Visitors
694,000 €
Weather icon
Weather
icon: temperature 0.6 °C
0.5 °C
icon: rainfall 60 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

56,500 registered bed nights (November)

In November 2020, 56,500 bed nights were recorded in Tampere (-44.0 %), of which 53,700 nights were spent by domestic visitors and 2,900 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights decreased 79 percent. In total, bed nights decreased 44 percent from last year's November.

Most foreign bed nights were recorded for travelers from United States (490 nights).

34,400 nights (-29.9 %) were spend by leisure visitors and 22,100 nights (-57.3 %) by business visitors.

Between January and November, 651,000 bed nights (-30.7 %) were recorded for domestic visitors and 56,600 (-66.6 %) for foreigners in Tampere, in total 708,000 (-36.2 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 27,100 bed nights in December 2020.

Registered bed nights

Bed nights by country of arrival

Market share 6.9 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Tampere out of total bed nights was 6.9 % (+0.5 percentage points), out of domestic bed nights 7.4 % and foreign bed nights 3.3 %.

37,200 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (+0.13) and foreigners 2.5 nights (+0.54).

270 air travelers

The airport received a total of 270 passengers, which means air passenger arrivals decreased 96 percent.

Of local passengers, 93.0 % arrived from abroad, thus the share of domestic passengers was 7.0 %.

In addition, there were 34 passengers departing the airport (-99.5 %), therefore the total number of trips via the airport was 310 (-97.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Foreign visitors and their consumption (November)

The number of foreign visitors in November was 3,800 (-83.5 %). Out of them 730 were on a daytrip and 3,100 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 69,700 (-68.4 %).

Total consumption of these visitors in Tampere in November was 727,000 euro (192 per visitor). Overnight visitors spent 694,000 euro and day visitors 33,300 euro. Between January and November the consumption was 14.1 million euro.

Accommodation sales 1.7 million euro

Total accommodation sales in December were 1.7 million euro (-3.1 million). The share of Airbnb and Vrbo was 11.4 percent. Therefore, registered accommodation sales were 1.5 million euro (-2.8 million) and non-registered sales 197,000 euro (-141,000).

Total January-December sales were 46.8 million euro and they decreased 36.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 93 € -6.6 % 100 € -7.1 %
Adr (Non-Registered) 92 € 12.0 % 84 € 3.2 %
Bed Night (Registered) 56 € -6.6 % 59 € -10.8 %
Revpar (Non-Registered) 40 € -9.0 % 45 € -12.8 %
Revpar (Registered) 21 € -57.5 % 45 € -34.1 %

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 1.5 million in December 2020.

Tax free sales -28.6 % (January)

Tax free sales decreased 29 percent from the previous year.

(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,700 rooms (-540)
5,500 beds (-1,100)

Room utilization 23.1 % (-28)
Unsold rooms 2,100

Airbnb and Vrbo

300 accommodation establishments (-145)
250 apartments (-111)
380 rooms (-173)

Apartment utilization 43.4 % (-10.0)
Unsold apartments 142

Registered room utilization for establishments

Visits to marketing website

There were a total of 66,800 user sessions at Tampere marketing website in December. The share of visitors using a foreign language in their web browser was 20.6 percent out of all website visitors. The number of total user sessions decreased 22 percent from last year's December.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.34/10 (-0.24).

Hotel customer satisfaction by nationalities

Share this report

Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

tampere logo

More information available in the dashboard

Navigate

previous