Tampere
Accommodation and Travel Stats

March 2020

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 94,400
19 %
icon: finland 81,200
20 %
icon: foreign 13,200
15 %
Top 3:
United States
2,700
405 %
Sweden
1,400
36 %
Germany
1,400
29 %
Visitors icon
Visitors (February)
icon: star 64,300
16 %
icon: finland 58,400
19 %
icon: foreign 5,900
6 %
Top 3:
United States
870
319 %
Sweden
760
0 %
Germany
550
8 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 6.3 mill.
18 %
Average prices:
Night
66.40 €
0.70 €
Room
103.40 €
1.10 €
RevPAR
63.80 €
2.80 €
Capacity icon
Capacity (February)
icon: establishment 28
4 %
icon: room 3,400
10 %
icon: bed 7,100
9 %
Tax Free icon
Tax Free (January)
icon: star 29 %
Russia
8 %
Japan
234 %
China
90 %
Weather icon
Weather
icon: temperature 1.4 °C
2.2 °C
icon: rain 42 mm
14 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 19 percent (February)

In February 2020, 94,400 bed nights were recorded in Tampere (+19.3 %), of which 81,200 nights were spent by domestic visitors and 13,200 nights by foreigners. Domestic bed nights increased 20 percent and foreign bed nights increased 15 percent. In total, bed nights increased 19 percent from last year's February.

Most foreign bed nights were recorded for travelers from United States (2,700 nights).

51,000 nights (+7.0 %) were spend by leisure visitors and 43,300 nights (+37.9 %) by business visitors.

Between January and February, 154,000 bed nights (+22.9 %) were recorded for domestic visitors and 26,700 (+14.0 %) for foreigners in Tampere, in total 181,000 (+21.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.1 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Tampere out of total bed nights was 5.1 % (+0.5 percentage points), out of domestic bed nights 6.6 % and foreign bed nights 2.2 %.

64,300 tourists arrived to accommodation (February)

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all arrivals, 90.8 percent were domestic, and 9.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+0.01) and foreigners 2.2 nights (+0.42).

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

980 air travelers

The airport received a total of 980 passengers, which means air passenger arrivals decreased 91 percent.

Of local passengers, 63.1 % arrived from abroad, thus the share of domestic passengers was 36.9 %.

In addition, there were 820 passengers departing the airport (-92.4 %), therefore the total number of trips via the airport was 1,800.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 6.7 million euro (February)

Total accommodation sales in February were 6.7 million euro (+1.2 million). The share of Airbnb and HomeAway was 7.3 percent. Therefore, registered accommodation sales were 6.3 million euro (+959,000) and Airbnb and HomeAway sales 459,000 euro (+210,000).

Total January-February sales were 13.3 million euro and they increased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 103 € -1.0 % 103 € -1.5 %
Adr (Airbnb & Homeaway) 86 € 1.9 % 87 € -3.3 %
Bed Night (Registered) 66 € -1.0 % 68 € -2.3 %
Revpar (Registered) 64 € 4.6 % 61 € 7.4 %
Revpar (Airbnb & Homeaway) 52 € 3.0 % 52 € -0.8 %

Tax free sales -28.6 % (January)

Tax free sales decreased 29 percent from the previous year.

(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

28 accommodation establishments (+1)
3,400 rooms (+300)
7,100 beds (+610)

Room utilization 61.7 % (+3.4)
Unsold rooms 1,300

Airbnb and HomeAway

430 apartments (+134)
68 private rooms (-1)
3.0 shared rooms (+1)

Apartment utilization 60.1 % (+0.66)
Unsold apartments 172

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi

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