Tampere
Accommodation and Travel Stats
June 2021
Tampere: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
48,600
46,500
2,000
30,600
29,900
780
5.8 mill. €
4,500
10,600
387,000 €
18.7 °C
106 mm
Registered bed nights increased 300 percent (May)
In May 2021, 48,600 registered bed nights were recorded in Tampere (+295.1 %), of which 46,500 nights were spent by domestic visitors and 2,000 nights by foreigners. Registered domestic bed nights increased 300 percent and registered foreign bed nights increased 310 percent. In total, registered bed nights increased 300 percent from last year's May.
28,100 nights (+314.4 %) were spend by leisure visitors and 20,500 nights (+271.3 %) by business visitors.
Between January and May, 155,000 registered bed nights (-27.1 %) were recorded for domestic visitors and 7,100 (-78.4 %) for foreigners in Tampere, in total 162,000 (-33.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
30,600 tourists arrived to registered accommodation (May)
Arrivals to registered accommodation increased 360 percent compared to earlier year. Of all registered arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.
During May, domestic visitors stayed in registered accommodation in Tampere on average 1.6 nights (-0.26) and foreigners 2.6 nights (+0.28).
34 air travelers
The airport received a total of 34 passengers, which means air passenger arrivals decreased 66 percent.
Of local passengers, 76.5 % arrived from abroad, thus the share of domestic passengers was 23.5 %.
In addition, there were 24 passengers departing the airport (+26.3 %), therefore the total number of trips via the airport was 58 (-50.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (May)
The number of foreign visitors in May was 2,000 (+264.7 %). Out of them 360 were on a daytrip and 1,600 stayed at least for one night.
The cumulative number of foreign visitors between January and May was 7,700 (-80.7 %).
Total consumption of these visitors in Tampere in May was 387,000 euro (194 per visitor). Overnight visitors spent 370,000 euro and day visitors 16,400 euro. Between January and May the consumption was 1.5 million euro.
The figures are estimates and based on TAK Border Research results.
Average prices
|
June 2021
Amount |
Change |
jan-June 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 100 € | 6.3 % | 96 € | -5.4 % |
| Adr (Non-Registered) | 99 € | -5.2 % | 100 € | 19.4 % |
| Revpar (Non-Registered) | 58 € | 3.5 % | 47 € | 8.8 % |
| Revpar (Registered) | 52 € | 5.2 % | 34 € | -26.4 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
4,500 rooms (+2,500)
10,600 beds (+5,900)
Room utilization 52.2 % (-0.56)
Unsold rooms 2,200
Airbnb and Vrbo
420 accommodation establishments (-33)
360 apartments (-24)
550 rooms (-37)
Apartment utilization 58.7 % (+5.0)
Unsold apartments 151
Registered room utilization for establishments
Visits to marketing website
There were a total of 163,000 user sessions at Tampere marketing website in June. The share of visitors using a foreign language in their web browser was 18.4 percent out of all website visitors. The number of total user sessions increased 19 percent from last year's June.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.13/10 (-0.17).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
,
visittampere.fi
More information available at the dashboard