Tampere
Accommodation and Travel Stats

June 2020

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 11,400
88 %
icon: finland 11,000
86 %
icon: foreign 390
98 %
Top 3:
Estonia
133
82 %
United States
65
95 %
Sweden
33
98 %
Visitors icon
Visitors (May)
icon: star 6,500
90 %
icon: finland 6,300
89 %
icon: foreign 200
97 %
Top 3:
Estonia
64
86 %
United States
39
91 %
Sweden
22
98 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 657,000
90 %
Average prices:
Night
57.80 €
10.10 €
Room
77.90 €
25.40 €
RevPAR
14.80 €
48.20 €
Capacity icon
Capacity (May)
icon: establishment 16
43 %
icon: room 1,400
57 %
icon: bed 3,400
51 %
Tax Free icon
Tax Free (January)
icon: star 29 %
Russia
8 %
Japan
234 %
China
90 %
Weather icon
Weather (May)
icon: temperature 19.8 °C
3.3 °C
icon: rainfall 23 mm
35 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

11,400 registered bed nights (May)

In May 2020, 11,400 bed nights were recorded in Tampere (-87.9 %), of which 11,000 nights were spent by domestic visitors and 390 nights by foreigners. Domestic bed nights decreased 86 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 88 percent from last year's May.

Most foreign bed nights were recorded for travelers from Estonia (133 nights).

6,700 nights (-86.4 %) were spend by leisure visitors and 4,700 nights (-89.5 %) by business visitors.

Between January and May, 210,000 bed nights (-40.9 %) were recorded for domestic visitors and 32,700 (-48.7 %) for foreigners in Tampere, in total 243,000 (-42.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent (May)

Total of 305,000 bed nights (-80.7 %) were recorded in the whole country, of which 285,000 nights (-74.4 %) were spent by domestic visitors and 20,000 nights (-95.7 %) by foreigners.

The market share of Tampere out of total bed nights was 3.7 % (-2.2 percentage points), out of domestic bed nights 3.9 % and foreign bed nights 1.9 %.

6,500 tourists arrived to accommodation (May)

Arrivals to registered accommodation decreased 90 percent compared to earlier year. Of all arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Tampere on average 1.7 nights (+0.39) and foreigners 1.9 nights (-0.25).

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

35 air travelers (May)

The airport received a total of 35 passengers, which means air passenger arrivals decreased 100 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 25 passengers departing the airport (-99.8 %), therefore the total number of trips via the airport was 60 (-99.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Non-Registered) 85 € -0.1 % 80 € 3.0 %
Adr (Registered) 78 € -24.6 %  100 € -3.3 %
Bed Night (Registered) 58 € -14.9 %  67 € -1.2 %
Revpar (Non-Registered) 46 € -10.7 %  44 € -5.3 %
Revpar (Registered) 15 € -76.5 %  43 € -29.4 % 

Tax free sales -28.6 % (January)

Tax free sales decreased 29 percent from the previous year.

(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

16 accommodation establishments (-12)
1,400 rooms (-1,900)
3,400 beds (-3,600)

Room utilization 19.0 % (-42)
(for establishments in use)
Unsold rooms 1,200
Bed utilization 10.7 % (-32)

Airbnb and HomeAway

420 accommodation establishments (-83)
360 apartments (-54)
560 rooms (-85)

Apartment utilization 54.4 % (-6.5)
(for apartments in use)
Unsold apartments 164

Registered room utilization

Visits to marketing website

There were a total of 138,000 user sessions at Tampere marketing website in June. The share of visitors using a foreign language in their web browser was 15.6 percent out of all website visitors. The number of total user sessions decreased 20 percent from last year's June.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.11/10 (-0.2).

Share this report

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi

tampere logo

Navigate

previous