Tampere
Accommodation and Travel Stats
August 2020
Tampere: Tourism in a nutshell
135,000
129,000
6,000
93,100
89,300
3,700
5.4 mill.
3,200
6,800
29 %
17.3 °C
42 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
135,000 registered bed nights (July)
In July 2020, 135,000 bed nights were recorded in Tampere (-10.7 %), of which 129,000 nights were spent by domestic visitors and 6,000 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased 62 percent. In total, bed nights decreased 11 percent from last year's July.
Most foreign bed nights were recorded for travelers from United States (1,200 nights).
116,000 nights (-6.0 %) were spend by leisure visitors and 18,600 nights (-31.9 %) by business visitors.
Between January and July, 383,000 bed nights (-34.0 %) were recorded for domestic visitors and 40,600 (-59.2 %) for foreigners in Tampere, in total 424,000 (-37.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 88,300 bed nights in August 2020.
Registered bed nights
Bed nights by country of arrival
93,100 tourists arrived to accommodation (July)
Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+0.0) and foreigners 1.6 nights (-0.18).
10,500 international congress guests in 2019
The number of international congress quests increased 15 percent from the previous year.
There was a total of 78 congresses organized (-3.0) in 2019.
96 air travelers
The airport received a total of 96 passengers, which means air passenger arrivals decreased 99 percent.
Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.
In addition, there were 145 passengers departing the airport (-98.3 %), therefore the total number of trips via the airport was 240 (-98.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.0 million euro
Total accommodation sales in August were 6.0 million euro (-2.7 million). The share of Airbnb and HomeAway was 11.2 percent. Therefore, registered accommodation sales were 5.4 million euro (-2.5 million) and non-registered sales 675,000 euro (-150,000).
Total January-August sales were 33.4 million euro and they decreased 20.6 million euro from the previous year.
Average prices
| August 2020 Amount |
Change |
jan-August 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 117 € | 11.9 % | 96 € | 11.2 % |
| Adr (Registered) | 109 € | -6.6 % | 100 € | -5.9 % |
| Revpar (Non-Registered) | 75 € | 2.8 % | 54 € | -1.9 % |
| Bed Night (Registered) | 61 € | -6.6 % | 59 € | -6.7 % |
| Revpar (Registered) | 55 € | -29.6 % | 48 € | -25.7 % |
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 5.4 million in August 2020.
Tax free sales -28.6 % (January)
Tax free sales decreased 29 percent from the previous year.
(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
3,200 rooms (-108)
6,800 beds (-230)
Room utilization 50.2 % (-16)
Unsold rooms 1,600
Airbnb and HomeAway
490 accommodation establishments (-166)
430 apartments (-108)
640 rooms (-195)
Apartment utilization 64.1 % (-5.7)
Unsold apartments 155
Registered room utilization for establishments
Visits to marketing website
There were a total of 124,000 user sessions at Tampere marketing website in August. The share of visitors using a foreign language in their web browser was 16.9 percent out of all website visitors. The number of total user sessions decreased 18 percent from last year's August.
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in August was 8.19/10 (-0.12).
Hotel customer satisfaction by nationalities
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi
