Tampere
Accommodation and Travel Stats
September 2022
Tampere: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
135,000
119,000
15,800
85,300
77,900
7,400
10.1 mill. €
31
3,900
8,300
3.5 mill. €
9.1 °C
0 mm
165,000 bed nights in paid accommodation (August)
Total of 165,000 bed nights (+32.2 %) were recorded in paid accommodation in Tampere in August 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 82 % and non-registered 18 %.
Between January and August, the number of paid bed nights was 1.0 million (+60.3 %). Share of registered was 84 % and non-registered 16 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 24 percent (August)
In August 2022, 135,000 registered bed nights were recorded in Tampere (+24.1 %), of which 119,000 nights were spent by domestic visitors and 15,800 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights increased 28 percent. In total, registered bed nights increased 24 percent from last year's August.
79,100 nights (+6.6 %) were spend by leisure visitors and 55,700 nights (+61.7 %) by business visitors.
Between January and August, 765,000 registered bed nights (+44.0 %) were recorded for domestic visitors and 111,000 (+252.1 %) for foreigners in Tampere, in total 877,000 (+55.7 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
85,300 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation increased 35 percent compared to earlier year. Of all registered arrivals, 91.4 percent were domestic, and 8.6 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.11) and foreigners 2.1 nights (-0.66).
9,900 air travelers
The airport received a total of 9,900 passengers, which means air passenger arrivals increased 5,000 percent.
Of local passengers, 91.9 % arrived from abroad, thus the share of domestic passengers was 8.1 %.
In addition, there were 10,900 passengers departing the airport (+3,561.3 %), therefore the total number of trips via the airport was 20,800 (+4,126.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (August)
The number of foreign visitors in August was 17,200 (+67.2 %). Out of them 2,400 were on a daytrip and 14,800 stayed at least for one night.
The cumulative number of foreign visitors between January and August was 106,000 (+226.2 %).
Total consumption of these visitors in Tampere in August was 3.5 million euro (202 per visitor). Overnight visitors spent 3.4 million euro and day visitors 109,000 euro. Between January and August the consumption was 21.0 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 11.5 million euro (August)
Total accommodation sales in August were 11.5 million euro (+4.3 million). The share of Airbnb and Vrbo was 11.9 percent. Therefore, registered accommodation sales were 10.1 million euro (+3.5 million) and non-registered sales 1.4 million euro (+766,000).
Total January-August sales were 71.1 million euro and they increased 36.8 million euro from the previous year.
Average prices
|
August 2022
Amount |
Change |
jan-August 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 140 € | 23.6 % | 136 € | 28.5 % |
| Adr (Registered) | 132 € | 15.4 % | 128 € | 23.0 % |
| Revpar (Registered) | 87 € | 25.9 % | 73 € | 55.0 % |
| Revpar (Non-Registered) | 84 € | 26.9 % | 76 € | 37.7 % |
| Bed Night (Registered) | 75 € | 22.9 % | 73 € | 31.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (August)
Registered Accommodation
31 accommodation establishments (+2)
3,900 rooms (+650)
8,300 beds (+1,300)
Room utilization 65.9 % (+5.5)
Unsold rooms 1,300
Bed utilization 52.5 % (+2.9)
Airbnb and Vrbo
780 accommodation establishments (+320)
680 apartments (+280)
1,000 rooms (+430)
Apartment utilization 59.6 % (+1.5)
Unsold apartments 270
Registered room utilization for establishments
Visits to marketing website
There were a total of 53,900 user sessions at Tampere marketing website in September. The share of visitors using a foreign language in their web browser was 23.1 percent out of all website visitors. The number of total user sessions decreased 54 percent from last year's September.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.22/10 (+0.09).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
,
visittampere.fi
More information available at the dashboard