Tampere
Accommodation and Travel Stats

January 2023

Tampere: Tourism in a nutshell

icon: star 92,500
32 %
icon: finland 84,300
31 %
icon: foreign 8,200
50 %
icon: star 66,000
38 %
icon: finland 61,500
35 %
icon: foreign 4,400
81 %
Average prices:
Night
66.00 €
2.70 €
Room
113.20 €
0.50 €
RevPAR
56.70 €
5.60 €
icon: establishment 31
7 %
icon: room 3,800
12 %
icon: bed 8,100
13 %
icon: temperature -2.0 °C
1.8 °C
icon: rainfall 2 mm
56 mm
icon: Instagram followers 230
-1 %
icon: Facebook followers 106
0 %
icon: Twitter followers 2.0
-1 %

Registered bed nights increased 32 percent (December 2022)

In December 2022, 92,500 registered bed nights were recorded in Tampere (+32.2 %), of which 84,300 nights were spent by domestic visitors and 8,200 nights by foreigners. Registered domestic bed nights increased 31 percent and registered foreign bed nights increased 50 percent. In total, registered bed nights increased 32 percent from last year's December.

61,800 nights (+42.0 %) were spend by leisure visitors and 30,700 nights (+16.1 %) by business visitors.

Between January and December, 1.2 million registered bed nights (+33.9 %) were recorded for domestic visitors and 161,000 (+159.5 %) for foreigners in Tampere, in total 1.3 million (+42.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.1 percent (December 2022)

Total of 1.8 million registered bed nights (+11.8 %) were recorded in the whole country, of which 1.1 million nights (+5.2 %) were spent by domestic visitors and 731,000 nights (+23.2 %) by foreigners.

The market share of Tampere out of total registered bed nights was 5.1 % (+0.8 percentage points), out of domestic bed nights 7.9 % and foreign bed nights 1.1 %.

66,000 tourists arrived to registered accommodation (December 2022)

Arrivals to registered accommodation increased 38 percent compared to earlier year. Of all registered arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.05) and foreigners 1.8 nights (-0.39).

9,600 air travelers (December 2022)

The airport received a total of 9,600 passengers, which means air passenger arrivals increased 490 percent.

Of local passengers, 96.8 % arrived from abroad, thus the share of domestic passengers was 3.2 %.

In addition, there were 9,400 passengers departing the airport (+579.6 %), therefore the total number of trips via the airport was 19,000 (+533.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 6.8 million euro (December 2022)

Total accommodation sales in December were 6.8 million euro (+1.6 million). The share of Airbnb and Vrbo was 9.9 percent. Therefore, registered accommodation sales were 6.1 million euro (+1.3 million) and non-registered sales 670,000 euro (+278,000).

Total January-December sales were 109.7 million euro and they increased 47.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2022
Amount
Change jan-December 2022
Amount
Change
Adr (Non-Registered) 119 € 9.7 % 130 € 23.4 %
Adr (Registered) 113 € 0.5 % 127 € 17.1 %
Bed Night (Registered) 66 € -3.9 % 75 € 22.1 %
Revpar (Registered) 57 € 10.9 % 76 € 37.8 %
Revpar (Non-Registered) 56 € 7.1 % 70 € 23.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (December 2022)

Registered Accommodation

31 accommodation establishments (+2)
3,800 rooms (+420)
8,100 beds (+930)

Room utilization 50.1 % (+4.7)
Unsold rooms 1,900
Bed utilization 40.5 % (+5.5)

Airbnb and Vrbo

620 accommodation establishments (+250)
560 apartments (+240)
810 rooms (+340)

Apartment utilization 47.2 % (-1.1)
Unsold apartments 290

Registered room utilization for establishments

Visits to marketing website

There were a total of 50,400 user sessions at Tampere marketing website in January. The share of visitors using a foreign language in their web browser was 18.6 percent out of all website visitors. The number of total user sessions decreased 38 percent from last year's January.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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