Tampere
Accommodation and Travel Stats

May 2023

Tampere: Tourism in a nutshell

icon: star 109,000
3 %
icon: finland 97,400
0 %
icon: foreign 11,400
31 %
Top 3:
United States
1,200
165 %
Sweden
1,100
25 %
Estonia
1,000
73 %
icon: star 75,100
0 %
icon: finland 69,900
1 %
icon: foreign 5,300
19 %
Top 3:
Sweden
620
32 %
United States
560
101 %
Germany
430
6 %
Average prices:
Night
70.20 €
1.50 €
Room
115.00 €
0.60 €
RevPAR
67.40 €
1.40 €
icon: establishment 32
7 %
icon: room 3,800
3 %
icon: bed 8,000
2 %
icon: room 59 %
3 %
icon: bed 45 %
0 %

Registered bed nights increased three percent (April)

In April 2023, 109,000 registered bed nights were recorded in Tampere (+2.5 %), of which 97,400 nights were spent by domestic visitors and 11,400 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights increased 31 percent. In total, registered bed nights increased three percent from last year's April.

Most foreign registered bed nights were recorded for travelers from United States (1,200 nights).

65,600 nights (-8.1 %) were spend by leisure visitors and 43,200 nights (+24.5 %) by business visitors.

Between January and April, 374,000 registered bed nights (+38.1 %) were recorded for domestic visitors and 42,200 (+84.7 %) for foreigners in Tampere, in total 417,000 (+41.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.1 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Tampere out of total registered bed nights was 7.1 % (+0.4 percentage points), out of domestic bed nights 7.7 % and foreign bed nights 4.4 %.

75,100 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 93.0 percent were domestic, and 7.0 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+0.01) and foreigners 2.2 nights (+0.19).

11,400 air travelers

The airport received a total of 11,400 passengers, which means air passenger arrivals increased 45 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 10,900 passengers departing the airport (+20.2 %), therefore the total number of trips via the airport was 22,300 (+31.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 8.3 million euro (April)

Total accommodation sales in April were 8.3 million euro (+369,000). The share of Airbnb and Vrbo was 8.2 percent. Therefore, registered accommodation sales were 7.6 million euro (+344,000) and non-registered sales 678,000 euro (+25,100).

Total January-April sales were 32.8 million euro and they increased 11.4 million euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Registered) 115 € -0.5 % 116 € 5.5 %
Adr (Non-Registered) 108 € -12.6 % 109 € -1.4 %
Bed Night (Registered) 70 € 2.1 % 73 € 9.4 %
Revpar (Registered) 67 € 2.1 % 67 € 37.7 %
Revpar (Non-Registered) 49 € -27.7 % 50 € -13.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

32 accommodation establishments (+2)
3,800 rooms (+96)
8,000 beds (+159)

Room utilization 58.6 % (+1.5)
Unsold rooms 1,600
Bed utilization 45.2 % (+0.1)

Airbnb and Vrbo

740 accommodation establishments (+230)
670 apartments (+220)
970 rooms (+330)

Apartment utilization 45.2 % (-9.5)
Unsold apartments 370

Registered room utilization for establishments

Visits to marketing website

There were a total of 87,900 user sessions at Tampere marketing website in May. The share of visitors using a foreign language in their web browser was 21.4 percent out of all website visitors. The number of total user sessions decreased 31 percent from last year's May.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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