Tampere
Accommodation and Travel Stats
May 2023
Tampere: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
109,000
97,400
11,400
75,100
69,900
5,300
7.6 mill. €
32
3,800
8,000
59 %
45 %
127,000 bed nights in paid accommodation (April)
Total of 127,000 bed nights (+4.1 %) were recorded in paid accommodation in Tampere in April 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 86 % and non-registered 14 %.
Between January and April, the number of paid bed nights was 481,000 (+40.0 %). Share of registered was 87 % and non-registered 13 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased three percent (April)
In April 2023, 109,000 registered bed nights were recorded in Tampere (+2.5 %), of which 97,400 nights were spent by domestic visitors and 11,400 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights increased 31 percent. In total, registered bed nights increased three percent from last year's April.
Most foreign registered bed nights were recorded for travelers from United States (1,200 nights).
65,600 nights (-8.1 %) were spend by leisure visitors and 43,200 nights (+24.5 %) by business visitors.
Between January and April, 374,000 registered bed nights (+38.1 %) were recorded for domestic visitors and 42,200 (+84.7 %) for foreigners in Tampere, in total 417,000 (+41.7 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
75,100 tourists arrived to registered accommodation (April)
Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 93.0 percent were domestic, and 7.0 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+0.01) and foreigners 2.2 nights (+0.19).
11,400 air travelers
The airport received a total of 11,400 passengers, which means air passenger arrivals increased 45 percent.
Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.
In addition, there were 10,900 passengers departing the airport (+20.2 %), therefore the total number of trips via the airport was 22,300 (+31.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 8.3 million euro (April)
Total accommodation sales in April were 8.3 million euro (+369,000). The share of Airbnb and Vrbo was 8.2 percent. Therefore, registered accommodation sales were 7.6 million euro (+344,000) and non-registered sales 678,000 euro (+25,100).
Total January-April sales were 32.8 million euro and they increased 11.4 million euro from the previous year.
Average prices
|
April 2023
Amount |
Change |
jan-April 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 115 € | -0.5 % | 116 € | 5.5 % |
| Adr (Non-Registered) | 108 € | -12.6 % | 109 € | -1.4 % |
| Bed Night (Registered) | 70 € | 2.1 % | 73 € | 9.4 % |
| Revpar (Registered) | 67 € | 2.1 % | 67 € | 37.7 % |
| Revpar (Non-Registered) | 49 € | -27.7 % | 50 € | -13.4 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (April)
Registered Accommodation
32 accommodation establishments (+2)
3,800 rooms (+96)
8,000 beds (+159)
Room utilization 58.6 % (+1.5)
Unsold rooms 1,600
Bed utilization 45.2 % (+0.1)
Airbnb and Vrbo
740 accommodation establishments (+230)
670 apartments (+220)
970 rooms (+330)
Apartment utilization 45.2 % (-9.5)
Unsold apartments 370
Registered room utilization for establishments
Visits to marketing website
There were a total of 87,900 user sessions at Tampere marketing website in May. The share of visitors using a foreign language in their web browser was 21.4 percent out of all website visitors. The number of total user sessions decreased 31 percent from last year's May.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Statistics Finland, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
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visittampere.fi
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