Tampere
Accommodation and Travel Stats

September 2022

Tampere: Tourism in a nutshell

icon: star 135,000
24 %
icon: finland 119,000
24 %
icon: foreign 15,800
28 %
icon: star 85,300
35 %
icon: finland 77,900
32 %
icon: foreign 7,400
67 %
Average prices:
Night
75.10 €
14.00 €
Room
132.30 €
17.60 €
RevPAR
87.20 €
17.90 €
icon: establishment 31
7 %
icon: room 3,900
20 %
icon: bed 8,300
19 %
Daily Visitors
109,000 €
Overnight Visitors
3.4 mill. €
icon: temperature 9.1 °C
0.7 °C
icon: rainfall 0 mm
36 mm

Registered bed nights increased 24 percent (August)

In August 2022, 135,000 registered bed nights were recorded in Tampere (+24.1 %), of which 119,000 nights were spent by domestic visitors and 15,800 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights increased 28 percent. In total, registered bed nights increased 24 percent from last year's August.

79,100 nights (+6.6 %) were spend by leisure visitors and 55,700 nights (+61.7 %) by business visitors.

Between January and August, 765,000 registered bed nights (+44.0 %) were recorded for domestic visitors and 111,000 (+252.1 %) for foreigners in Tampere, in total 877,000 (+55.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.8 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Tampere out of total registered bed nights was 5.8 % (+0.5 percentage points), out of domestic bed nights 6.8 % and foreign bed nights 2.8 %.

85,300 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 35 percent compared to earlier year. Of all registered arrivals, 91.4 percent were domestic, and 8.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.11) and foreigners 2.1 nights (-0.66).

9,900 air travelers

The airport received a total of 9,900 passengers, which means air passenger arrivals increased 5,000 percent.

Of local passengers, 91.9 % arrived from abroad, thus the share of domestic passengers was 8.1 %.

In addition, there were 10,900 passengers departing the airport (+3,561.3 %), therefore the total number of trips via the airport was 20,800 (+4,126.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 17,200 (+67.2 %). Out of them 2,400 were on a daytrip and 14,800 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 106,000 (+226.2 %).

Total consumption of these visitors in Tampere in August was 3.5 million euro (202 per visitor). Overnight visitors spent 3.4 million euro and day visitors 109,000 euro. Between January and August the consumption was 21.0 million euro.

Accommodation sales 11.5 million euro (August)

Total accommodation sales in August were 11.5 million euro (+4.3 million). The share of Airbnb and Vrbo was 11.9 percent. Therefore, registered accommodation sales were 10.1 million euro (+3.5 million) and non-registered sales 1.4 million euro (+766,000).

Total January-August sales were 71.1 million euro and they increased 36.8 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 140 € 23.6 % 136 € 28.5 %
Adr (Registered) 132 € 15.4 % 128 € 23.0 %
Revpar (Registered) 87 € 25.9 % 73 € 55.0 %
Revpar (Non-Registered) 84 € 26.9 % 76 € 37.7 %
Bed Night (Registered) 75 € 22.9 % 73 € 31.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

31 accommodation establishments (+2)
3,900 rooms (+650)
8,300 beds (+1,300)

Room utilization 65.9 % (+5.5)
Unsold rooms 1,300
Bed utilization 52.5 % (+2.9)

Airbnb and Vrbo

780 accommodation establishments (+320)
680 apartments (+280)
1,000 rooms (+430)

Apartment utilization 59.6 % (+1.5)
Unsold apartments 270

Registered room utilization for establishments

Visits to marketing website

There were a total of 53,900 user sessions at Tampere marketing website in September. The share of visitors using a foreign language in their web browser was 23.1 percent out of all website visitors. The number of total user sessions decreased 54 percent from last year's September.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.22/10 (+0.09).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

tampere logo

More information available at the dashboard

Navigate

previous