Tampere
Accommodation and Travel Stats

April 2022

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 91,100
233 %
icon: finland 84,800
228 %
icon: foreign 6,200
327 %
Top 3:
Sweden
590
327 %
Estonia
560
81 %
Germany
550
364 %
Visitors icon
Visitors (March)
icon: star 59,900
272 %
icon: finland 56,900
265 %
icon: foreign 3,000
499 %
Top 3:
Sweden
360
514 %
Estonia
260
180 %
Germany
260
502 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 6.2 mill. €
300 %
Average prices:
Night
68.40 €
11.50 €
Room
110.70 €
16.60 €
RevPAR
60.10 €
39.30 €
Capacity icon
Capacity (March)
icon: establishment 29
7 %
icon: room 3,600
26 %
icon: bed 7,400
24 %
utilization icon
Utilization (March)
icon: room 54 %
146 %
icon: bed 41 %
154 %
Weather icon
Weather
icon: temperature 2.6 °C
1.7 °C
icon: rainfall 58 mm
24 mm

Registered bed nights increased 230 percent (March)

In March 2022, 91,100 registered bed nights were recorded in Tampere (+233.4 %), of which 84,800 nights were spent by domestic visitors and 6,200 nights by foreigners. Registered domestic bed nights increased 230 percent and registered foreign bed nights increased 330 percent. In total, registered bed nights increased 230 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Sweden (590 nights).

54,000 nights (+265.4 %) were spend by leisure visitors and 37,100 nights (+195.6 %) by business visitors.

Between January and March, 174,000 registered bed nights (+83.8 %) were recorded for domestic visitors and 14,100 (+171.7 %) for foreigners in Tampere, in total 188,000 (+88.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.1 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Tampere out of total registered bed nights was 5.1 % (+2.0 percentage points), out of domestic bed nights 6.1 % and foreign bed nights 1.7 %.

59,900 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 270 percent compared to earlier year. Of all registered arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.17) and foreigners 2.1 nights (-0.83).

2,100 air travelers

The airport received a total of 2,100 passengers, which means air passenger arrivals increased 6,500 percent.

Of local passengers, 95.0 % arrived from abroad, thus the share of domestic passengers was 5.0 %.

In addition, there were 2,100 passengers departing the airport (+7,267.9 %), therefore the total number of trips via the airport was 4,200 (+6,868.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Foreign visitors and their consumption (March)

The number of foreign visitors in March was 7,700 (+498.8 %). Out of them 1,400 were on a daytrip and 6,300 stayed at least for one night.

The cumulative number of foreign visitors between January and March was 16,200 (+180.4 %).

Total consumption of these visitors in Tampere in March was 1.5 million euro (195 per visitor). Overnight visitors spent 1.4 million euro and day visitors 62,000 euro. Between January and March the consumption was 3.3 million euro.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 123 € 15.1 % 113 € 10.6 %
Revpar (Non-Registered) 67 € 46.2 % 59 € 30.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

500 accommodation establishments (+130)
450 apartments (+122)
640 rooms (+160)

Apartment utilization 54.4 % (+12)
Unsold apartments 200

Registered room utilization for establishments

Visits to marketing website

There were a total of 136,000 user sessions at Tampere marketing website in April. The share of visitors using a foreign language in their web browser was 21.1 percent out of all website visitors. The number of total user sessions increased 84 percent from last year's April.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.22/10 (-0.16).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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