Tampere
Accommodation and Travel Stats
March 2021
Tampere: Tourism in a nutshell
40,500
38,500
2,000
26,800
25,800
1,000
1.5 mill. €
2,400
4,900
485,000 €
-0.5 °C
20 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
40,500 registered bed nights (February)
In February 2021, 40,500 bed nights were recorded in Tampere (-57.1 %), of which 38,500 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 53 percent and foreign bed nights decreased 85 percent. In total, bed nights decreased 57 percent from last year's February.
26,000 nights (-49.1 %) were spend by leisure visitors and 14,500 nights (-66.5 %) by business visitors.
Between January and February, 68,700 bed nights (-55.5 %) were recorded for domestic visitors and 3,700 (-86.0 %) for foreigners in Tampere, in total 72,400 (-60.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
26,800 tourists arrived to accommodation (February)
Arrivals to registered accommodation decreased 58 percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (+0.1) and foreigners 1.9 nights (-0.35).
60 air travelers
The airport received a total of 60 passengers, which means air passenger arrivals decreased 98 percent.
Of local passengers, 71.7 % arrived from abroad, thus the share of domestic passengers was 28.3 %.
In addition, there were 74 passengers departing the airport (-97.5 %), therefore the total number of trips via the airport was 134 (-98.0 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (February)
The number of foreign visitors in February was 2,300 (-82.4 %). Out of them 250 were on a daytrip and 2,100 stayed at least for one night.
The cumulative number of foreign visitors between January and February was 4,500 (-86.4 %).
Total consumption of these visitors in Tampere in February was 485,000 euro (208 per visitor). Overnight visitors spent 474,000 euro and day visitors 11,400 euro. Between January and February the consumption was 930,000 euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 1.8 million euro
Total accommodation sales in March were 1.8 million euro (-1.6 million). The share of Airbnb and Vrbo was 17.9 percent. Therefore, registered accommodation sales were 1.5 million euro (-1.6 million) and non-registered sales 325,000 euro (+39,500).
Total January-March sales were 6.4 million euro and they decreased 10.0 million euro from the previous year.
Average prices
|
March 2021
Amount |
Change |
jan-March 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 117 € | 52.2 % | 101 € | 28.3 % |
| Adr (Registered) | 96 € | -9.1 % | 95 € | -8.7 % |
| Bed Night (Registered) | 64 € | -9.1 % | 59 € | -14.0 % |
| Revpar (Non-Registered) | 52 € | 45.6 % | 45 € | 11.1 % |
| Revpar (Registered) | 27 € | -31.3 % | 30 € | -45.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
2,400 rooms (-1,000)
4,900 beds (-2,100)
Room utilization 28.1 % (-9.1)
Unsold rooms 1,700
Airbnb and Vrbo
380 accommodation establishments (-87)
320 apartments (-74)
500 rooms (-107)
Apartment utilization 43.9 % (-2.0)
Unsold apartments 181
Registered room utilization for establishments
Visits to marketing website
There were a total of 55,100 user sessions at Tampere marketing website in March. The share of visitors using a foreign language in their web browser was 28.5 percent out of all website visitors. The number of total user sessions decreased eight percent from last year's March.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.38/10 (-0.07).
Hotel customer satisfaction by nationalities
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
,
visittampere.fi
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