Tampere
Accommodation and Travel Stats

June 2021

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 48,600
295 %
icon: finland 46,500
295 %
icon: foreign 2,000
308 %
Visitors icon
Visitors (May)
icon: star 30,600
358 %
icon: finland 29,900
361 %
icon: foreign 780
265 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.8 mill. €
140 %
Average prices:
Night
50.80 €
10.80 €
Room
99.50 €
5.90 €
RevPAR
52.00 €
2.60 €
Capacity icon
Capacity
icon: room 4,500
128 %
icon: bed 10,600
128 %
Foreign Visitor Spending icon
Foreign Visitor Spending (May)
icon: foreign 387,000 €
265 %
Daily Visitors
16,400 €
Overnight Visitors
370,000 €
Weather icon
Weather (May)
icon: temperature 18.7 °C
1.1 °C
icon: rainfall 106 mm
84 mm

Registered bed nights increased 300 percent (May)

In May 2021, 48,600 registered bed nights were recorded in Tampere (+295.1 %), of which 46,500 nights were spent by domestic visitors and 2,000 nights by foreigners. Registered domestic bed nights increased 300 percent and registered foreign bed nights increased 310 percent. In total, registered bed nights increased 300 percent from last year's May.

28,100 nights (+314.4 %) were spend by leisure visitors and 20,500 nights (+271.3 %) by business visitors.

Between January and May, 155,000 registered bed nights (-27.1 %) were recorded for domestic visitors and 7,100 (-78.4 %) for foreigners in Tampere, in total 162,000 (-33.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.7 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Tampere out of total registered bed nights was 5.7 % (+1.6 percentage points), out of domestic bed nights 6.0 % and foreign bed nights 2.9 %.

30,600 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 360 percent compared to earlier year. Of all registered arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Tampere on average 1.6 nights (-0.26) and foreigners 2.6 nights (+0.28).

34 air travelers

The airport received a total of 34 passengers, which means air passenger arrivals decreased 66 percent.

Of local passengers, 76.5 % arrived from abroad, thus the share of domestic passengers was 23.5 %.

In addition, there were 24 passengers departing the airport (+26.3 %), therefore the total number of trips via the airport was 58 (-50.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Foreign visitors and their consumption (May)

The number of foreign visitors in May was 2,000 (+264.7 %). Out of them 360 were on a daytrip and 1,600 stayed at least for one night.

The cumulative number of foreign visitors between January and May was 7,700 (-80.7 %).

Total consumption of these visitors in Tampere in May was 387,000 euro (194 per visitor). Overnight visitors spent 370,000 euro and day visitors 16,400 euro. Between January and May the consumption was 1.5 million euro.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Registered) 100 € 6.3 % 96 € -5.4 %
Adr (Non-Registered) 99 € -5.2 % 100 € 19.4 %
Revpar (Non-Registered) 58 € 3.5 % 47 € 8.8 %
Revpar (Registered) 52 € 5.2 % 34 € -26.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

4,500 rooms (+2,500)
10,600 beds (+5,900)

Room utilization 52.2 % (-0.56)
Unsold rooms 2,200

Airbnb and Vrbo

420 accommodation establishments (-33)
360 apartments (-24)
550 rooms (-37)

Apartment utilization 58.7 % (+5.0)
Unsold apartments 151

Registered room utilization for establishments

Visits to marketing website

There were a total of 163,000 user sessions at Tampere marketing website in June. The share of visitors using a foreign language in their web browser was 18.4 percent out of all website visitors. The number of total user sessions increased 19 percent from last year's June.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.13/10 (-0.17).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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