Tampere
Accommodation and Travel Stats

September 2020

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 90,200
26 %
icon: finland 84,300
17 %
icon: foreign 5,900
71 %
Top 3:
United States
1,000
16 %
Estonia
980
2 %
Germany
700
68 %
Visitors icon
Visitors (August)
icon: star 60,500
24 %
icon: finland 57,200
18 %
icon: foreign 3,300
67 %
Top 3:
United States
740
38 %
Estonia
520
10 %
Germany
370
67 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.3 mill.
58 %
Average prices:
Night
65.40 €
14.60 €
Room
96.90 €
21.70 €
RevPAR
33.10 €
47.80 €
Capacity icon
Capacity
icon: room 3,400
2 %
icon: bed 7,200
2 %
Tax Free icon
Tax Free (January)
icon: star 29 %
Russia
8 %
Japan
234 %
China
90 %
Weather icon
Weather
icon: temperature 13.1 °C
3.1 °C
icon: rainfall 44 mm
4 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

90,200 registered bed nights (August)

In August 2020, 90,200 bed nights were recorded in Tampere (-25.6 %), of which 84,300 nights were spent by domestic visitors and 5,900 nights by foreigners. Domestic bed nights decreased 17 percent and foreign bed nights decreased 71 percent. In total, bed nights decreased 26 percent from last year's August.

Most foreign bed nights were recorded for travelers from United States (1,000 nights).

67,200 nights (-11.9 %) were spend by leisure visitors and 23,000 nights (-48.9 %) by business visitors.

Between January and August, 472,000 bed nights (-30.7 %) were recorded for domestic visitors and 46,800 (-60.8 %) for foreigners in Tampere, in total 519,000 (-35.2 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 50,800 bed nights in September 2020.

Registered bed nights

Bed nights by country of arrival

Market share 5.4 percent (August)

Total of 1.7 million bed nights (-31.3 %) were recorded in the whole country, of which 1.5 million nights (-6.9 %) were spent by domestic visitors and 144,000 nights (-81.6 %) by foreigners.

The market share of Tampere out of total bed nights was 5.4 % (+0.4 percentage points), out of domestic bed nights 5.6 % and foreign bed nights 4.1 %.

60,500 tourists arrived to accommodation (August)

Arrivals to registered accommodation decreased 24 percent compared to earlier year. Of all arrivals, 94.6 percent were domestic, and 5.4 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (+0.02) and foreigners 1.8 nights (-0.21).

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

240 air travelers

The airport received a total of 240 passengers, which means air passenger arrivals decreased 98 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 220 passengers departing the airport (-98.0 %), therefore the total number of trips via the airport was 460 (-98.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.7 million euro

Total accommodation sales in September were 3.7 million euro (-4.8 million). The share of Airbnb and HomeAway was 9.1 percent. Therefore, registered accommodation sales were 3.3 million euro (-4.6 million) and non-registered sales 333,000 euro (-185,000).

Total January-September sales were 37.0 million euro and they decreased 25.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 97 € -18.3 %  102 € -5.9 %
Adr (Non-Registered) 91 € 3.7 % 95 € 10.4 % 
Bed Night (Registered) 65 € -18.3 %  60 € -8.2 %
Revpar (Non-Registered) 49 € -20.7 %  54 € -4.1 %
Revpar (Registered) 33 € -59.0 %  47 € -29.6 % 

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 3.3 million in September 2020.

Tax free sales -28.6 % (January)

Tax free sales decreased 29 percent from the previous year.

(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

3,400 rooms (+65)
7,200 beds (+138)

Room utilization 34.2 % (-34)
Unsold rooms 2,200

Airbnb and HomeAway

420 accommodation establishments (-104)
370 apartments (-62)
550 rooms (-125)

Apartment utilization 53.5 % (-16)
Unsold apartments 172

Registered room utilization for establishments

Visits to marketing website

There were a total of 82,900 user sessions at Tampere marketing website in September. The share of visitors using a foreign language in their web browser was 19.9 percent out of all website visitors. The number of total user sessions decreased 21 percent from last year's September.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.41/10 (+0.15).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi

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