Tampere
Accommodation and Travel Stats

August 2020

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 135,000
11 %
icon: finland 129,000
5 %
icon: foreign 6,000
62 %
Top 3:
United States
1,200
69 %
Estonia
820
23 %
Netherlands
440
19 %
Visitors icon
Visitors (July)
icon: star 93,100
10 %
icon: finland 89,300
5 %
icon: foreign 3,700
57 %
Top 3:
United States
910
191 %
Estonia
360
44 %
Germany
230
72 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.4 mill.
32 %
Average prices:
Night
60.80 €
4.30 €
Room
108.90 €
7.70 €
RevPAR
54.60 €
23.00 €
Capacity icon
Capacity
icon: room 3,200
3 %
icon: bed 6,800
3 %
Tax Free icon
Tax Free (January)
icon: star 29 %
Russia
8 %
Japan
234 %
China
90 %
Weather icon
Weather
icon: temperature 17.3 °C
1.5 °C
icon: rainfall 42 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

135,000 registered bed nights (July)

In July 2020, 135,000 bed nights were recorded in Tampere (-10.7 %), of which 129,000 nights were spent by domestic visitors and 6,000 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased 62 percent. In total, bed nights decreased 11 percent from last year's July.

Most foreign bed nights were recorded for travelers from United States (1,200 nights).

116,000 nights (-6.0 %) were spend by leisure visitors and 18,600 nights (-31.9 %) by business visitors.

Between January and July, 383,000 bed nights (-34.0 %) were recorded for domestic visitors and 40,600 (-59.2 %) for foreigners in Tampere, in total 424,000 (-37.7 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 88,300 bed nights in August 2020.

Registered bed nights

Bed nights by country of arrival

Market share 5.3 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Tampere out of total bed nights was 5.3 % (+0.6 percentage points), out of domestic bed nights 5.3 % and foreign bed nights 4.2 %.

93,100 tourists arrived to accommodation (July)

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+0.0) and foreigners 1.6 nights (-0.18).

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

96 air travelers

The airport received a total of 96 passengers, which means air passenger arrivals decreased 99 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 145 passengers departing the airport (-98.3 %), therefore the total number of trips via the airport was 240 (-98.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 6.0 million euro

Total accommodation sales in August were 6.0 million euro (-2.7 million). The share of Airbnb and HomeAway was 11.2 percent. Therefore, registered accommodation sales were 5.4 million euro (-2.5 million) and non-registered sales 675,000 euro (-150,000).

Total January-August sales were 33.4 million euro and they decreased 20.6 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Non-Registered) 117 € 11.9 %  96 € 11.2 % 
Adr (Registered) 109 € -6.6 % 100 € -5.9 %
Revpar (Non-Registered) 75 € 2.8 % 54 € -1.9 %
Bed Night (Registered) 61 € -6.6 % 59 € -6.7 %
Revpar (Registered) 55 € -29.6 %  48 € -25.7 % 

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 5.4 million in August 2020.

Tax free sales -28.6 % (January)

Tax free sales decreased 29 percent from the previous year.

(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

3,200 rooms (-108)
6,800 beds (-230)

Room utilization 50.2 % (-16)
Unsold rooms 1,600

Airbnb and HomeAway

490 accommodation establishments (-166)
430 apartments (-108)
640 rooms (-195)

Apartment utilization 64.1 % (-5.7)
Unsold apartments 155

Registered room utilization for establishments

Visits to marketing website

There were a total of 124,000 user sessions at Tampere marketing website in August. The share of visitors using a foreign language in their web browser was 16.9 percent out of all website visitors. The number of total user sessions decreased 18 percent from last year's August.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.19/10 (-0.12).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi

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