Tampere
Accommodation and Travel Stats
December 2020
Tampere: Tourism in a nutshell
56,500
53,700
2,900
37,200
36,100
1,100
1.5 mill. €
2,700
5,500
727,000 €
0.6 °C
60 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
56,500 registered bed nights (November)
In November 2020, 56,500 bed nights were recorded in Tampere (-44.0 %), of which 53,700 nights were spent by domestic visitors and 2,900 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights decreased 79 percent. In total, bed nights decreased 44 percent from last year's November.
Most foreign bed nights were recorded for travelers from United States (490 nights).
34,400 nights (-29.9 %) were spend by leisure visitors and 22,100 nights (-57.3 %) by business visitors.
Between January and November, 651,000 bed nights (-30.7 %) were recorded for domestic visitors and 56,600 (-66.6 %) for foreigners in Tampere, in total 708,000 (-36.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 27,100 bed nights in December 2020.
Registered bed nights
Bed nights by country of arrival
37,200 tourists arrived to accommodation (November)
Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (+0.13) and foreigners 2.5 nights (+0.54).
270 air travelers
The airport received a total of 270 passengers, which means air passenger arrivals decreased 96 percent.
Of local passengers, 93.0 % arrived from abroad, thus the share of domestic passengers was 7.0 %.
In addition, there were 34 passengers departing the airport (-99.5 %), therefore the total number of trips via the airport was 310 (-97.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (November)
The number of foreign visitors in November was 3,800 (-83.5 %). Out of them 730 were on a daytrip and 3,100 stayed at least for one night.
The cumulative number of foreign visitors between January and November was 69,700 (-68.4 %).
Total consumption of these visitors in Tampere in November was 727,000 euro (192 per visitor). Overnight visitors spent 694,000 euro and day visitors 33,300 euro. Between January and November the consumption was 14.1 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 1.7 million euro
Total accommodation sales in December were 1.7 million euro (-3.1 million). The share of Airbnb and Vrbo was 11.4 percent. Therefore, registered accommodation sales were 1.5 million euro (-2.8 million) and non-registered sales 197,000 euro (-141,000).
Total January-December sales were 46.8 million euro and they decreased 36.8 million euro from the previous year.
Average prices
|
December 2020
Amount |
Change |
jan-December 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 93 € | -6.6 % | 100 € | -7.1 % |
| Adr (Non-Registered) | 92 € | 12.0 % | 84 € | 3.2 % |
| Bed Night (Registered) | 56 € | -6.6 % | 59 € | -10.8 % |
| Revpar (Non-Registered) | 40 € | -9.0 % | 45 € | -12.8 % |
| Revpar (Registered) | 21 € | -57.5 % | 45 € | -34.1 % |
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 1.5 million in December 2020.
Tax free sales -28.6 % (January)
Tax free sales decreased 29 percent from the previous year.
(Russians +8.1 %, Chinese -90.2 %, Japanese +234.4 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
2,700 rooms (-540)
5,500 beds (-1,100)
Room utilization 23.1 % (-28)
Unsold rooms 2,100
Airbnb and Vrbo
300 accommodation establishments (-145)
250 apartments (-111)
380 rooms (-173)
Apartment utilization 43.4 % (-10.0)
Unsold apartments 142
Registered room utilization for establishments
Visits to marketing website
There were a total of 66,800 user sessions at Tampere marketing website in December. The share of visitors using a foreign language in their web browser was 20.6 percent out of all website visitors. The number of total user sessions decreased 22 percent from last year's December.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.34/10 (-0.24).
Hotel customer satisfaction by nationalities
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Border Research, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
,
visittampere.fi
More information available in the dashboard