Tampere
Accommodation and Travel Stats

December 2018

Tampere: Tourism in a nutshell

Total
icon: new 87,500
13 %
Registered Accommodation
icon: star 74,300
10 %
icon: finland 62,300
6 %
icon: foreign 12,000
39 %
Non-registered Accommodation
icon: star 13,200
31 %
Total
icon: new 57,200
6 %
Registered Accommodation
icon: star 50,900
4 %
icon: finland 45,600
3 %
icon: foreign 5,300
14 %
Non-registered Accommodation
icon: star 6,300
31 %
Total
icon: new 4.6 mill. €
15 %
Registered Accommodation
icon: star 4.3 mill. €
15 %
Average prices:
Night
57.90 €
1.50 €
Room
96.40 €
5.30 €
RevPAR
49.30 €
7.00 €
Non-registered Accommodation
icon: star 314,000 €
15 %
Average prices:
Adr
80.20 €
10.30 €
RevPAR
50.80 €
13.30 €
Registered Accommodation
icon: establishment 27
4 %
icon: room 3,100
1 %
icon: bed 6,400
1 %
Non-registered Accommodation
icon: establishment 410
18 %
icon: room 570
21 %
Registered Accommodation
icon: room 51 %
10 %
icon: bed 41 %
11 %
Non-registered Accommodation
icon: entire place 63 %
18 %
Registered Accommodation
icon: star 1.5
6 %
icon: finland 1.4
3 %
icon: foreign 2.3
21 %

Paid bed nights

Registered bed nights increased 10 percent

In December 2018, 74,300 registered bed nights were recorded in Tampere (+10.2 %), of which 62,300 nights were spent by domestic visitors and 12,000 nights by foreigners. Registered domestic bed nights increased six percent and registered foreign bed nights increased 39 percent. In total, registered bed nights increased 10 percent from last year's December.

45,500 nights (+16.7 %) were spend by leisure visitors and 28,800 nights (+1.3 %) by business visitors.

Between January and December, 934,000 registered bed nights (-0.7 %) were recorded for domestic visitors and 211,000 (+11.8 %) for foreigners in Tampere, in total 1.1 million (+1.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.2 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Tampere out of total registered bed nights was 4.2 % (+0.3 percentage points), out of domestic bed nights 6.4 % and foreign bed nights 1.5 %.

Length of stay increased six percent in registered accommodation

Length of stay in registered accommodation increased six percent compared to earlier year. In Tampere, length of stay in December was on average 1.5 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+1.0 %) and foreigners 2.3 nights (-0.0 %).

50,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 89.6 percent were domestic, and 10.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (+0.04) and foreigners 2.3 nights (+0.4).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

9,100 international congress guests in 2018

The number of international congress quests decreased nine percent from the previous year.

There was a total of 81 congresses organized (+16) in 2018.

9,100 air travelers

The airport received a total of 9,100 passengers, which means air passenger arrivals increased 45 percent.

Of local passengers, 64.1 % arrived from abroad, thus the share of domestic passengers was 35.9 %.

In addition, there were 8,900 passengers departing the airport (+26.1 %), therefore the total number of trips via the airport was 17,900 (+35.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.6 million euro

Total accommodation sales in December were 4.6 million euro (+603,000). The share of Airbnb and Vrbo was 6.8 percent. Therefore, registered accommodation sales were 4.3 million euro (+500,000) and non-registered sales 314,000 euro (+103,000).

Total January-December sales were 77.2 million euro and they increased 5.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Registered) 96 € 5.9 % 103 € 3.5 %
Adr (Non-Registered) 80 € 14.7 % 80 € 14.6 %
Bed Night (Registered) 58 € 2.7 % 64 € 4.5 %
Revpar (Non-Registered) 51 € 35.6 % 50 € 24.3 %
Revpar (Registered) 49 € 16.6 % 64 € 5.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (+1)
3,100 rooms (-37)
6,400 beds (+50)

Room utilization 51.1 % (+4.7)
Unsold rooms 1,500
Bed utilization 41.1 % (+4.0)

Airbnb and Vrbo

410 accommodation establishments (+64)
340 apartments (+66)
570 rooms (+99)

Apartment utilization 63.4 % (+9.8)
Unsold apartments 123

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team


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Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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