Tampere
Accommodation and Travel Stats

March 2019

Tampere: Tourism in a nutshell

Total
icon: new 101,000
4 %
Registered Accommodation
icon: star 89,400
4 %
icon: finland 75,600
4 %
icon: foreign 13,800
4 %
Non-registered Accommodation
icon: star 12,000
2 %
Total
icon: new 68,100
0 %
Registered Accommodation
icon: star 62,400
0 %
icon: finland 55,200
1 %
icon: foreign 7,200
6 %
Non-registered Accommodation
icon: star 5,700
2 %
Total
icon: new 6.6 mill.
4 %
Registered Accommodation
icon: star 6.3 mill. €
4 %
Average prices:
Night
70.70 €
5.30 €
Room
105.80 €
6.00 €
RevPAR
64.90 €
2.70 €
Non-registered Accommodation
icon: star 252,000
4 %
Average prices:
Adr
71.40 €
1.00 €
RevPAR
42.70 €
1.30 €
Registered Accommodation
icon: establishment 27
4 %
icon: room 3,200
0 %
icon: bed 6,500
3 %
Non-registered Accommodation
icon: establishment 370
8 %
icon: room 480
4 %
Registered Accommodation
icon: room 61 %
2 %
icon: bed 44 %
7 %
Non-registered Accommodation
icon: entire place 60 %
4 %
Registered Accommodation
icon: star 1.4
4 %
icon: finland 1.4
3 %
icon: foreign 1.9
9 %

Paid bed nights

89,400 registered bed nights

In March 2019, 89,400 registered bed nights were recorded in Tampere (-4.1 %), of which 75,600 nights were spent by domestic visitors and 13,800 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights decreased four percent. In total, registered bed nights decreased four percent from last year's March.

44,400 nights (-4.3 %) were spend by leisure visitors and 45,000 nights (-3.9 %) by business visitors.

Between January and March, 201,000 registered bed nights (+0.8 %) were recorded for domestic visitors and 37,200 (-3.6 %) for foreigners in Tampere, in total 238,000 (+0.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.8 percent

Total of 1.9 million registered bed nights (-2.0 %) were recorded in the whole country, of which 1.3 million nights (-2.3 %) were spent by domestic visitors and 567,000 nights (-1.2 %) by foreigners.

The market share of Tampere out of total registered bed nights was 4.8 % (-0.1 percentage points), out of domestic bed nights 5.8 % and foreign bed nights 2.4 %.

Length of stay was 1.4 nights in registered accommodation

Length of stay in registered accommodation decreased four percent compared to earlier year. In Tampere, length of stay in March was on average 1.4 nights and in Finland 2.0 nights (-2.4 %).

During March, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-1.3 %) and foreigners 1.9 nights (-15.1 %).

62,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 88.4 percent were domestic, and 11.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.05) and foreigners 1.9 nights (-0.2).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

10,500 air travelers

The airport received a total of 10,500 passengers, which means air passenger arrivals increased 10 percent.

Of local passengers, 63.5 % arrived from abroad, thus the share of domestic passengers was 36.5 %.

In addition, there were 10,800 passengers departing the airport (+8.5 %), therefore the total number of trips via the airport was 21,300 (+9.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 6.6 million euro

Total accommodation sales in March were 6.6 million euro (+236,000). The share of Airbnb and Vrbo was 3.8 percent. Therefore, registered accommodation sales were 6.3 million euro (+230,000) and non-registered sales 252,000 euro (+6,200).

Total January-March sales were 17.5 million euro and they increased 1.9 million euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 106 € 6.0 % 105 € 10.7 %
Adr (Non-Registered) 71 € 1.4 % 76 € 8.5 %
Bed Night (Registered) 71 € 8.2 % 70 € 11.4 %
Revpar (Registered) 65 € 4.3 % 60 € 11.5 %
Revpar (Non-Registered) 43 € -3.0 % 45 € 9.9 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (+1)
3,200 rooms (-3)
6,500 beds (+167)

Room utilization 61.3 % (-1.0)
Unsold rooms 1,200
Bed utilization 44.1 % (-3.2)

Airbnb and Vrbo

370 accommodation establishments (+26)
300 apartments (+33)
480 rooms (+17)

Apartment utilization 59.8 % (-2.7)
Unsold apartments 120

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team


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Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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