Tampere
Accommodation and Travel Stats

June 2019

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 110,000
2 %
icon: finland 90,000
4 %
icon: foreign 20,100
8 %
Top 3:
Germany
2,600
41 %
Sweden
1,900
28 %
United States
1,400
11 %
Visitors icon
Visitors
icon: star 72,000
7 %
icon: finland 62,200
11 %
icon: foreign 9,700
11 %
Top 3:
Sweden
1,200
29 %
Germany
1,200
35 %
United States
630
24 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.8 mill.
11 %
Average prices:
Night
61.60 €
5.00 €
Room
108.20 €
7.90 €
RevPAR
69.50 €
5.80 €
Capacity icon
Capacity
icon: establishment 28
4 %
icon: room 3,300
2 %
icon: bed 7,100
2 %
Tax Free icon
Tax Free
icon: star 31 %
China
4 %
Russia
59 %
Japan
28 %
Weather icon
Weather
icon: temperature 16.5 °C
2.0 °C
icon: rainfall 35 mm
20 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased two percent

In June 2019, 110,000 bed nights were recorded in Tampere (+1.9 %), of which 90,000 nights were spent by domestic visitors and 20,100 nights by foreigners. Domestic bed nights increased four percent and foreign bed nights decreased eight percent. In total, bed nights increased two percent from last year's June.

Most foreign bed nights were recorded for travelers from Germany (2,600 nights).

64,700 nights (-3.7 %) were spend by leisure visitors and 45,400 nights (+11.0 %) by business visitors.

Between January and June, 445,000 bed nights (+3.2 %) were recorded for domestic visitors and 83,800 (-6.7 %) for foreigners in Tampere, in total 529,000 (+1.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.8 percent

Total of 2.3 million bed nights (+6.2 %) were recorded in the whole country, of which 1.7 million nights (+7.1 %) were spent by domestic visitors and 608,000 nights (+3.8 %) by foreigners.

The market share of Tampere out of total bed nights was 4.8 % (-0.2 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 3.3 %.

72,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 86.5 percent were domestic, and 13.5 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.09) and foreigners 2.1 nights (+0.07).

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

10,500 air travelers

The airport received a total of 10,500 passengers, which means air passenger arrivals decreased 13 percent.

Of local passengers, 62.9 % arrived from abroad, thus the share of domestic passengers was 37.1 %.

In addition, there were 10,500 passengers departing the airport (-13.7 %), therefore the total number of trips via the airport was 21,000 (-13.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 7.3 million euro

Total accommodation sales in June were 7.3 million euro (+822,000). The share of Airbnb and HomeAway was 6.6 percent. Therefore, registered accommodation sales were 6.8 million euro (+667,000) and non-registered sales 480,000 euro (+153,000).

Total January-June sales were 37.4 million euro and they increased 3.5 million euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Registered) 108 € 7.9 % 105 € 7.7 %
Adr (Non-Registered) 80 € 4.3 % 78 € 9.6 %
Revpar (Registered) 69 € 9.1 % 62 € 8.4 %
Bed Night (Registered) 62 € 8.9 % 67 € 7.4 %
Revpar (Non-Registered) 52 € 16.4 %  48 € 15.1 % 

Tax free sales -30.5 %

Tax free sales decreased 31 percent from the previous year.

(Russians -58.7 %, Chinese -3.7 %, Japanese -28.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+1)
3,300 rooms (+69)
7,100 beds (+131)

Room utilization 64.2 % (+0.7)
(for establishments in use)
Unsold rooms 1,200

Airbnb and HomeAway

540 accommodation establishments (+88)
440 apartments (+97)
690 rooms (+94)

Apartment utilization 65.1 % (+6.8)
(for apartments in use)
Unsold apartments 155

Registered room utilization

Visits to marketing website

There were a total of 171,000 user sessions at Tampere marketing website in June. The share of visitors using a foreign language in their web browser was 25.6 percent out of all website visitors. The number of total user sessions increased 77 percent from last year's June.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.31/10.

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi

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