Tampere
Accommodation and Travel Stats

August 2019

Tampere: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 121,000
2 %
icon: finland 101,000
8 %
icon: foreign 20,100
21 %
Top 3:
Germany
2,200
7 %
Sweden
2,000
13 %
United Kingdom
1,400
16 %
Visitors icon
Visitors
icon: star 79,600
5 %
icon: finland 69,600
11 %
icon: foreign 10,000
22 %
Top 3:
Sweden
1,200
24 %
Germany
1,100
26 %
Italy
610
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.9 mill.
5 %
Average prices:
Night
65.10 €
2.10 €
Room
116.50 €
5.70 €
RevPAR
77.60 €
2.30 €
Capacity icon
Capacity
icon: establishment 28
4 %
icon: room 3,300
3 %
icon: bed 7,000
2 %
Tax Free icon
Tax Free
icon: star 16 %
Russia
7 %
China
51 %
Japan
12 %
Weather icon
Weather
icon: temperature 15.8 °C
1.0 °C
icon: rainfall 45 mm
9 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In August 2019, 121,000 bed nights were recorded in Tampere (+1.9 %), of which 101,000 nights were spent by domestic visitors and 20,100 nights by foreigners. Domestic bed nights increased eight percent and foreign bed nights decreased 21 percent. In total, bed nights increased two percent from last year's August.

Most foreign bed nights were recorded for travelers from Germany (2,200 nights).

76,200 nights (+8.6 %) were spend by leisure visitors and 45,000 nights (-7.8 %) by business visitors.

Between January and August, 681,000 bed nights (+5.9 %) were recorded for domestic visitors and 119,000 (-19.7 %) for foreigners in Tampere, in total 801,000 (+1.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.0 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Tampere out of total bed nights was 5.0 % (-0.1 percentage points), out of domestic bed nights 6.2 % and foreign bed nights 2.6 %.

79,600 tourists arrived to accommodation

Arrivals to registered accommodation increased five percent compared to earlier year. Of all arrivals, 87.4 percent were domestic, and 12.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.03) and foreigners 2.0 nights (+0.04).

10,500 international congress guests in 2019

The number of international congress quests increased 15 percent from the previous year.

There was a total of 78 congresses organized (-3.0) in 2019.

7,700 air travelers

The airport received a total of 7,700 passengers, which means air passenger arrivals increased 60 percent.

Of local passengers, 57.7 % arrived from abroad, thus the share of domestic passengers was 42.3 %.

In addition, there were 8,500 passengers departing the airport (+50.0 %), therefore the total number of trips via the airport was 16,200 (+54.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 8.7 million euro

Total accommodation sales in August were 8.7 million euro (+685,000). The share of Airbnb and HomeAway was 9.5 percent. Therefore, registered accommodation sales were 7.9 million euro (+391,000) and non-registered sales 825,000 euro (+291,000).

Total January-August sales were 54.0 million euro and they increased 3.7 million euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 117 € 5.1 % 106 € 6.3 %
Adr (Non-Registered) 105 € 23.7 %  86 € 11.8 % 
Revpar (Registered) 78 € 3.1 % 65 € 4.8 %
Revpar (Non-Registered) 73 € 29.8 %  55 € 15.2 % 
Bed Night (Registered) 65 € 3.3 % 63 € 4.6 %

Tax free sales +16.1 %

Tax free sales increased 16 percent from the previous year.

(Russians -6.9 %, Chinese +51.1 %, Japanese +12.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+1)
3,300 rooms (+99)
7,000 beds (+148)

Room utilization 66.6 % (-1.3)
Unsold rooms 1,100
Bed utilization 53.5 % (-0.1)

Airbnb and HomeAway

660 accommodation establishments (+126)
540 apartments (+116)
840 rooms (+137)

Apartment utilization 69.8 % (+3.3)
Unsold apartments 163

Registered room utilization for establishments

Visits to marketing website

There were a total of 151,000 user sessions at Tampere marketing website in August. The share of visitors using a foreign language in their web browser was 23.9 percent out of all website visitors. The number of total user sessions increased 55 percent from last year's August.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.31/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800, visittampere@visittampere.fi, visittampere.fi

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