Tampere
Accommodation and Travel Stats

October 2021

Tampere: Tourism in a nutshell

icon: star 115,000
63 %
icon: finland 106,000
59 %
icon: foreign 8,800
137 %
Top 3:
Sweden
1,200
248 %
Germany
780
130 %
Estonia
640
34 %
icon: star 76,200
75 %
icon: finland 72,600
71 %
icon: foreign 3,700
199 %
Top 3:
Sweden
520
292 %
Germany
320
257 %
Estonia
300
41 %
icon: star 7.7 mill. €
94 %
Average prices:
Night
66.80 €
10.60 €
Room
114.20 €
17.80 €
RevPAR
80.80 €
41.10 €
icon: establishment 28
0 %
icon: room 3,100
5 %
icon: bed 6,600
4 %
icon: finland 42.5 mill. €
71 %
icon: temperature 7.8 °C
0.2 °C
icon: rainfall 89 mm
18 mm

Registered bed nights increased 63 percent

In October 2021, 115,000 registered bed nights were recorded in Tampere (+62.8 %), of which 106,000 nights were spent by domestic visitors and 8,800 nights by foreigners. Registered domestic bed nights increased 59 percent and registered foreign bed nights increased 137 percent. In total, registered bed nights increased 63 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Sweden (1,200 nights).

69,700 nights (+51.1 %) were spend by leisure visitors and 45,300 nights (+84.9 %) by business visitors.

Between January and October, 716,000 registered bed nights (+19.8 %) were recorded for domestic visitors and 48,700 (-9.5 %) for foreigners in Tampere, in total 764,000 (+17.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.9 percent

Total of 1.7 million registered bed nights (+47.6 %) were recorded in the whole country, of which 1.5 million nights (+39.8 %) were spent by domestic visitors and 200,000 nights (+149.2 %) by foreigners.

The market share of Tampere out of total registered bed nights was 6.9 % (+0.6 percentage points), out of domestic bed nights 7.3 % and foreign bed nights 4.4 %.

76,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 75 percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.11) and foreigners 2.4 nights (-0.63).

510 air travelers

The airport received a total of 510 passengers, which means air passenger arrivals increased 710 percent.

Of local passengers, 99.8 % arrived from abroad, thus the share of domestic passengers was 0.2 %.

In addition, there were 670 passengers departing the airport (+1,269.4 %), therefore the total number of trips via the airport was 1,200 (+953.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 8.1 million euro

Total accommodation sales in October were 8.1 million euro (+3.6 million). The share of Airbnb and Vrbo was 5.5 percent. Therefore, registered accommodation sales were 7.7 million euro (+3.7 million) and non-registered sales 448,000 euro (-107,000).

Total January-October sales were 49.2 million euro and they increased 6.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Registered) 114 € 18.5 % 107 € 4.7 %
Adr (Non-Registered) 105 € -21.4 % 106 € 7.6 %
Revpar (Registered) 81 € 103.8 % 53 € 9.4 %
Bed Night (Registered) 67 € 18.9 % 59 € -0.8 %
Revpar (Non-Registered) 62 € -22.5 % 57 € 2.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+0)
3,100 rooms (-150)
6,600 beds (-290)

Room utilization 70.7 % (+30)
Unsold rooms 910
Bed utilization 56.5 % (+23)

Airbnb and Vrbo

350 accommodation establishments (-50)
310 apartments (-31)
450 rooms (-76)

Apartment utilization 59.0 % (-0.87)
Unsold apartments 126

Registered room utilization for establishments

Visits to marketing website

There were a total of 140,000 user sessions at Tampere marketing website in October. The share of visitors using a foreign language in their web browser was 22.0 percent out of all website visitors. The number of total user sessions increased 50 percent from last year's October.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Socialblade, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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