Tampere
Accommodation and Travel Stats

February 2022

Tampere: Tourism in a nutshell

Total
icon: new 71,600
50 %
Registered Accommodation
icon: star 60,700
50 %
icon: finland 55,600
44 %
icon: foreign 5,100
161 %
Non-registered Accommodation
icon: star 10,900
50 %
Top 3 (Reg.):
United Kingdom
520
1,892 %
Estonia
510
149 %
Sweden
470
339 %
Total
icon: new 46,200
52 %
Registered Accommodation
icon: star 41,000
53 %
icon: finland 38,700
50 %
icon: foreign 2,400
127 %
Non-registered Accommodation
icon: star 5,200
50 %
Top 3 (Reg.):
Sweden
280
279 %
Estonia
240
140 %
United Kingdom
220
1,367 %
Total
icon: new 4.2 mill.
68 %
Registered Accommodation
icon: star 3.9 mill. €
68 %
Average prices:
Night
63.50 €
7.50 €
Room
107.10 €
11.90 €
RevPAR
43.40 €
10.80 €
Non-registered Accommodation
icon: star 354,000
68 %
Average prices:
Adr
98.10 €
0.90 €
RevPAR
52.80 €
7.40 €
Registered Accommodation
icon: establishment 28
8 %
icon: room 3,300
17 %
icon: bed 7,000
18 %
Non-registered Accommodation
icon: establishment 390
5 %
icon: room 500
4 %
Registered Accommodation
icon: room 40 %
18 %
icon: bed 31 %
20 %
Non-registered Accommodation
icon: entire place 54 %
15 %
Registered Accommodation
icon: star 1.5
2 %
icon: finland 1.4
4 %
icon: foreign 2.2
15 %

Paid bed nights

Registered bed nights increased 50 percent

In February 2022, 60,700 registered bed nights were recorded in Tampere (+50.0 %), of which 55,600 nights were spent by domestic visitors and 5,100 nights by foreigners. Registered domestic bed nights increased 44 percent and registered foreign bed nights increased 161 percent. In total, registered bed nights increased 50 percent from last year's February.

Most foreign registered bed nights were recorded for travelers from United Kingdom (520 nights).

38,200 nights (+46.9 %) were spend by leisure visitors and 22,500 nights (+55.4 %) by business visitors.

Between January and February, 88,900 registered bed nights (+29.5 %) were recorded for domestic visitors and 7,900 (+111.1 %) for foreigners in Tampere, in total 96,800 (+33.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent

Total of 1.4 million registered bed nights (+56.6 %) were recorded in the whole country, of which 1.0 million nights (+22.0 %) were spent by domestic visitors and 384,000 nights (+555.1 %) by foreigners.

The market share of Tampere out of total registered bed nights was 4.3 % (-0.2 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 1.3 %.

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Tampere, length of stay in February was on average 1.5 nights and in Finland 2.2 nights (-0.0 %).

During February, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-2.1 %) and foreigners 2.2 nights (+8.3 %).

41,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 53 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.05) and foreigners 2.2 nights (+0.28).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

1,000 air travelers

The airport received a total of 1,000 passengers, which means air passenger arrivals increased 3,500 percent.

Of local passengers, 98.8 % arrived from abroad, thus the share of domestic passengers was 1.2 %.

In addition, there were 1,000 passengers departing the airport (+1,463.1 %), therefore the total number of trips via the airport was 2,100 (+2,091.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.2 million euro

Total accommodation sales in February were 4.2 million euro (+1.7 million). The share of Airbnb and Vrbo was 8.4 percent. Therefore, registered accommodation sales were 3.9 million euro (+1.6 million) and non-registered sales 354,000 euro (+121,000).

Total January-February sales were 6.7 million euro and they increased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
February 2022
Amount
Change jan-February 2022
Amount
Change
Adr (Registered) 107 € 12.5 % 103 € 8.7 %
Adr (Non-Registered) 98 € 0.9 % 98 € 6.4 %
Bed Night (Registered) 63 € 13.4 % 63 € 8.6 %
Revpar (Non-Registered) 53 € 16.2 % 47 € 14.2 %
Revpar (Registered) 43 € 33.2 % 33 € 7.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+2)
3,300 rooms (+480)
7,000 beds (+1,100)

Room utilization 40.5 % (+6.3)
Unsold rooms 1,900
Bed utilization 31.1 % (+5.2)

Airbnb and Vrbo

390 accommodation establishments (+19)
340 apartments (+26)
500 rooms (+17)

Apartment utilization 53.8 % (+7.1)
Unsold apartments 159

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team


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03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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