Tampere
Accommodation and Travel Stats

February 2022

Tampere: Tourism in a nutshell

icon: star 60,700
50 %
icon: finland 55,600
44 %
icon: foreign 5,100
161 %
icon: star 41,000
53 %
icon: finland 38,700
50 %
icon: foreign 2,400
127 %
icon: star 3.9 mill. €
70 %
Average prices:
Night
63.50 €
7.50 €
Room
107.10 €
11.90 €
RevPAR
43.40 €
10.80 €
icon: establishment 28
8 %
icon: room 3,300
17 %
icon: bed 7,000
18 %
icon: finland 29.6 mill. €
16 %
icon: temperature -3.0 °C
4.8 °C
icon: rainfall 59 mm
39 mm
icon: Instagram followers 300
-1 %
icon: Facebook followers 400
icon: Twitter followers 34

Registered bed nights increased 50 percent

In February 2022, 60,700 registered bed nights were recorded in Tampere (+50.0 %), of which 55,600 nights were spent by domestic visitors and 5,100 nights by foreigners. Registered domestic bed nights increased 44 percent and registered foreign bed nights increased 161 percent. In total, registered bed nights increased 50 percent from last year's February.

38,200 nights (+46.9 %) were spend by leisure visitors and 22,500 nights (+55.4 %) by business visitors.

Between January and February, 88,900 registered bed nights (+29.5 %) were recorded for domestic visitors and 7,900 (+111.1 %) for foreigners in Tampere, in total 96,800 (+33.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent

Total of 1.4 million registered bed nights (+56.4 %) were recorded in the whole country, of which 1.0 million nights (+21.9 %) were spent by domestic visitors and 384,000 nights (+554.1 %) by foreigners.

The market share of Tampere out of total registered bed nights was 4.3 % (-0.2 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 1.3 %.

41,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 53 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.05) and foreigners 2.2 nights (+0.28).

1,000 air travelers

The airport received a total of 1,000 passengers, which means air passenger arrivals increased 3,500 percent.

Of local passengers, 98.8 % arrived from abroad, thus the share of domestic passengers was 1.2 %.

In addition, there were 1,000 passengers departing the airport (+1,463.1 %), therefore the total number of trips via the airport was 2,100 (+2,091.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.2 million euro

Total accommodation sales in February were 4.2 million euro (+1.7 million). The share of Airbnb and Vrbo was 8.5 percent. Therefore, registered accommodation sales were 3.9 million euro (+1.6 million) and non-registered sales 357,000 euro (+128,000).

Total January-February sales were 6.7 million euro and they increased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
February 2022
Amount
Change jan-February 2022
Amount
Change
Adr (Registered) 107 € 12.5 % 103 € 8.7 %
Adr (Non-Registered) 99 € 1.4 % 98 € 8.6 %
Bed Night (Registered) 63 € 13.4 % 63 € 8.6 %
Revpar (Non-Registered) 53 € 15.1 % 48 € 17.0 %
Revpar (Registered) 43 € 33.2 % 33 € 7.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+2)
3,300 rooms (+480)
7,000 beds (+1,100)

Room utilization 40.5 % (+6.3)
Unsold rooms 1,900
Bed utilization 31.1 % (+5.2)

Airbnb and Vrbo

390 accommodation establishments (+44)
340 apartments (+51)
500 rooms (+52)

Apartment utilization 54.0 % (+6.4)
Unsold apartments 158

Registered room utilization for establishments

Visits to marketing website

There were a total of 105,000 user sessions at Tampere marketing website in February. The share of visitors using a foreign language in their web browser was 23.2 percent out of all website visitors. The number of total user sessions increased 71 percent from last year's February.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Socialblade, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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