Tampere
Accommodation and Travel Stats

September 2022

Tampere: Tourism in a nutshell

icon: star 114,000
32 %
icon: finland 98,600
26 %
icon: foreign 15,700
90 %
Top 3:
Sweden
1,600
99 %
Germany
1,400
37 %
Estonia
970
43 %
icon: star 74,400
42 %
icon: finland 67,700
38 %
icon: foreign 6,700
93 %
Top 3:
Sweden
790
112 %
Germany
650
40 %
Estonia
410
18 %
icon: star 10.1 mill. €
59 %
Average prices:
Night
88.60 €
14.80 €
Room
129.30 €
14.50 €
RevPAR
91.50 €
24.20 €
icon: establishment 31
7 %
icon: room 3,800
17 %
icon: bed 8,100
16 %
icon: finland 32.2 mill. €
30 %
icon: temperature 9.1 °C
0.7 °C
icon: rainfall 0 mm
36 mm
icon: Instagram followers 290
0 %
icon: Facebook followers 172
icon: Twitter followers 38

Registered bed nights increased 32 percent

In September 2022, 114,000 registered bed nights were recorded in Tampere (+32.1 %), of which 98,600 nights were spent by domestic visitors and 15,700 nights by foreigners. Registered domestic bed nights increased 26 percent and registered foreign bed nights increased 90 percent. In total, registered bed nights increased 32 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Sweden (1,600 nights).

53,800 nights (+13.1 %) were spend by leisure visitors and 60,400 nights (+55.3 %) by business visitors.

Between January and September, 864,000 registered bed nights (+41.7 %) were recorded for domestic visitors and 127,000 (+218.7 %) for foreigners in Tampere, in total 991,000 (+52.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.2 percent

Total of 1.9 million registered bed nights (+16.0 %) were recorded in the whole country, of which 1.5 million nights (+3.9 %) were spent by domestic visitors and 405,000 nights (+98.6 %) by foreigners.

The market share of Tampere out of total registered bed nights was 6.2 % (+0.8 percentage points), out of domestic bed nights 6.8 % and foreign bed nights 3.9 %.

74,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 42 percent compared to earlier year. Of all registered arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Tampere on average 1.5 nights (-0.14) and foreigners 2.4 nights (-0.04).

9,900 air travelers

The airport received a total of 9,900 passengers, which means air passenger arrivals increased 5,000 percent.

Of local passengers, 91.9 % arrived from abroad, thus the share of domestic passengers was 8.1 %.

In addition, there were 10,900 passengers departing the airport (+3,562.0 %), therefore the total number of trips via the airport was 20,800 (+4,127.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 11.0 million euro

Total accommodation sales in September were 11.0 million euro (+4.1 million). The share of Airbnb and Vrbo was 7.9 percent. Therefore, registered accommodation sales were 10.1 million euro (+3.7 million) and non-registered sales 871,000 euro (+412,000).

Total January-September sales were 82.0 million euro and they increased 40.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2022
Amount
Change jan-September 2022
Amount
Change
Adr (Registered) 129 € 12.7 % 128 € 21.3 %
Adr (Non-Registered) 119 € 10.0 % 134 € 25.8 %
Revpar (Registered) 92 € 35.9 % 75 € 51.5 %
Bed Night (Registered) 89 € 20.0 % 74 € 28.7 %
Revpar (Non-Registered) 72 € 17.2 % 76 € 34.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

31 accommodation establishments (+2)
3,800 rooms (+550)
8,100 beds (+1,100)

Room utilization 70.8 % (+12)
Unsold rooms 1,100
Bed utilization 48.7 % (+7.2)

Airbnb and Vrbo

660 accommodation establishments (+270)
580 apartments (+250)
870 rooms (+380)

Apartment utilization 60.9 % (+3.7)
Unsold apartments 230

Registered room utilization for establishments

Visits to marketing website

There were a total of 53,900 user sessions at Tampere marketing website in September. The share of visitors using a foreign language in their web browser was 23.1 percent out of all website visitors. The number of total user sessions decreased 54 percent from last year's September.

Website's user sessions by language

Global Google searches for "tampere + keyword"

Google searches for "tampere" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research, Visit Tampere

Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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