Tampere
Accommodation and Travel Stats

January 2023

Tampere: Tourism in a nutshell

Total
icon: new 106,000
138 %
Registered Accommodation
icon: star 92,000
155 %
icon: finland 82,000
146 %
icon: foreign 9,900
259 %
Non-registered Accommodation
icon: star 14,100
66 %
Top 3 (Reg.):
Germany
1,100
304 %
Sweden
870
213 %
Total
icon: new 69,700
159 %
Registered Accommodation
icon: star 63,000
175 %
icon: finland 58,300
167 %
icon: foreign 4,800
314 %
Non-registered Accommodation
icon: star 6,700
66 %
Top 3 (Reg.):
Germany
570
331 %
Sweden
540
362 %
Total
icon: new 7.3 mill. €
191 %
Registered Accommodation
icon: star 6.7 mill. €
191 %
Average prices:
Night
73.20 €
11.60 €
Room
112.80 €
16.10 €
RevPAR
59.50 €
36.60 €
Non-registered Accommodation
icon: star 540,000 €
191 %
Average prices:
Adr
112.90 €
15.50 €
RevPAR
47.80 €
6.50 €
Registered Accommodation
icon: establishment 32
14 %
icon: room 3,800
16 %
icon: bed 8,000
14 %
Non-registered Accommodation
icon: establishment 620
66 %
icon: room 830
76 %
Registered Accommodation
icon: room 53 %
123 %
icon: bed 38 %
129 %
Non-registered Accommodation
icon: entire place 42 %
0 %
Registered Accommodation
icon: star 1.5
7 %
icon: finland 1.4
8 %
icon: foreign 2.1
13 %

Paid bed nights

Forecast of bed nights in paid accommodation

In February 2023, the number of bed nights in paid accommodation is expected to increase by 73.0 % compared to the previous year in Tampere.

The number of bed nights is expected to increase by 19.1 % in the next six months compared to the previous year.

Registered bed nights increased 155 percent

In January 2023, 92,000 registered bed nights were recorded in Tampere (+154.7 %), of which 82,000 nights were spent by domestic visitors and 9,900 nights by foreigners. Registered domestic bed nights increased 146 percent and registered foreign bed nights increased 260 percent. In total, registered bed nights increased 155 percent from last year's January.

Most foreign registered bed nights were recorded for travelers from Germany (1,100 nights).

51,400 nights (+175.4 %) were spend by leisure visitors and 40,600 nights (+132.5 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.0 percent

Total of 1.5 million registered bed nights (+48.1 %) were recorded in the whole country, of which 994,000 nights (+43.8 %) were spent by domestic visitors and 535,000 nights (+56.6 %) by foreigners.

The market share of Tampere out of total registered bed nights was 6.0 % (+2.5 percentage points), out of domestic bed nights 8.3 % and foreign bed nights 1.9 %.

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased seven percent compared to earlier year. In Tampere, length of stay in January was on average 1.5 nights and in Finland 2.0 nights (-17.8 %).

During January, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights and foreigners 2.1 nights .

63,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 175 percent compared to earlier year. Of all registered arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.12) and foreigners 2.1 nights (-0.32).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

6,600 air travelers

The airport received a total of 6,600 passengers, which means air passenger arrivals increased 690 percent.

Of local passengers, 99.9 % arrived from abroad, thus the share of domestic passengers was 0.1 %.

In addition, there were 6,800 passengers departing the airport (+637.7 %), therefore the total number of trips via the airport was 13,400 (+661.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 7.3 million euro

Total accommodation sales in January were 7.3 million euro (+4.8 million). The share of Airbnb and Vrbo was 7.4 percent. Therefore, registered accommodation sales were 6.7 million euro (+4.5 million) and non-registered sales 540,000 euro (+266,000).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Non-Registered) 113 € 16.0 %
Adr (Registered) 113 € 16.6 %
Bed Night (Registered) 73 € 18.8 %
Revpar (Registered) 59 € 160.4 %
Revpar (Non-Registered) 48 € 15.8 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

32 accommodation establishments (+4)
3,800 rooms (+510)
8,000 beds (+1,000)

Room utilization 52.7 % (+29)
Unsold rooms 1,800
Bed utilization 38.3 % (+22)

Airbnb and Vrbo

620 accommodation establishments (+250)
560 apartments (+240)
830 rooms (+360)

Apartment utilization 42.3 % (-0.05)
Unsold apartments 330

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team


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Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800 , visittampere@visittampere.fi , visittampere.fi

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