Tampere
Accommodation and Travel Stats
January 2023
Tampere: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
91,700
81,800
9,900
62,800
58,000
4,800
6.7 mill. €
31
3,800
7,900
53 %
38 %
-2.0 °C
2 mm
230
106
2.0
106,000 bed nights in paid accommodation
Total of 106,000 bed nights (+137.1 %) were recorded in paid accommodation in Tampere in January 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 87 % and non-registered 13 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 154 percent
In January 2023, 91,700 registered bed nights were recorded in Tampere (+153.9 %), of which 81,800 nights were spent by domestic visitors and 9,900 nights by foreigners. Registered domestic bed nights increased 145 percent and registered foreign bed nights increased 260 percent. In total, registered bed nights increased 154 percent from last year's January.
51,200 nights (+174.1 %) were spend by leisure visitors and 40,500 nights (+132.4 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
62,800 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 174 percent compared to earlier year. Of all registered arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Tampere on average 1.4 nights (-0.12) and foreigners 2.1 nights (-0.33).
6,600 air travelers
The airport received a total of 6,600 passengers, which means air passenger arrivals increased 690 percent.
Of local passengers, 99.9 % arrived from abroad, thus the share of domestic passengers was 0.1 %.
In addition, there were 6,800 passengers departing the airport (+637.7 %), therefore the total number of trips via the airport was 13,400 (+661.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.3 million euro
Total accommodation sales in January were 7.3 million euro (+4.7 million). The share of Airbnb and Vrbo was 7.5 percent. Therefore, registered accommodation sales were 6.7 million euro (+4.5 million) and non-registered sales 545,000 euro (+269,000).
Average prices
|
January 2023
Amount |
Change | |
|---|---|---|
| Adr (Non-Registered) | 113 € | 16.1 % |
| Adr (Registered) | 113 € | 16.5 % |
| Bed Night (Registered) | 73 € | 18.6 % |
| Revpar (Registered) | 59 € | 160.1 % |
| Revpar (Non-Registered) | 48 € | 15.9 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
31 accommodation establishments (+3)
3,800 rooms (+500)
7,900 beds (+990)
Room utilization 52.7 % (+29)
Unsold rooms 1,800
Bed utilization 38.2 % (+22)
Airbnb and Vrbo
620 accommodation establishments (+250)
560 apartments (+240)
830 rooms (+360)
Apartment utilization 42.6 % (-0.07)
Unsold apartments 320
Registered room utilization for establishments
Visits to marketing website
There were a total of 50,400 user sessions at Tampere marketing website in January. The share of visitors using a foreign language in their web browser was 18.6 percent out of all website visitors. The number of total user sessions decreased 38 percent from last year's January.
Website's user sessions by language
Global Google searches for "tampere"
Global Google searches for "tampere + keyword"
Google searches for "tampere" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research, Visit Tampere
Visit Tampere
Kelloportinkatu 1 B, 33100 Tampere
03 5656 6800
,
visittampere@visittampere.fi
,
visittampere.fi
More information available at the dashboard