Tanum
Accommodation and Travel Stats

October 2019

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Tanum: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,900
3 %
icon: sweden 11,600
7 %
icon: foreign 5,300
4 %
Top 3:
Norway
4,400
11 %
Denmark
300
75 %
Germany
189
257 %
Visitors icon
Visitors
icon: star 8,800
1 %
icon: sweden 6,100
2 %
icon: foreign 2,700
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.8 mill. SEK
2 %
Average prices:
Night
284.80 SEK
2.10 SEK
Room
1,187.90 SEK
21.80 SEK
RevPAR
386.60 SEK
11.20 SEK
Capacity icon
Capacity
icon: establishment 18
18 %
icon: room 430
4 %
icon: bed 1,300
8 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent

In October 2019, 16,900 bed nights were recorded in Tanum (+3.2 %), of which 11,600 nights were spent by domestic visitors and 5,300 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased four percent. In total, bed nights increased three percent from last year's October.

Most foreign bed nights were recorded for travelers from Norway (4,400 nights).

3,300 rooms (+16.0 %) were booked by leisure visitors and 750 rooms (-36.7 %) by business visitors.

Between January and October, 322,000 bed nights (-0.2 %) were recorded for domestic visitors and 161,000 (-0.1 %) for foreigners in Tanum, in total 483,000 (-0.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Tanum out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.6 %.

8,800 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 69.0 percent were domestic, and 31.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Tanum on average 1.9 nights (+0.07) and foreigners 1.9 nights (-0.04).

Ferry arrivals from different harbors

Accommodation sales 4.8 million SEK

Registered accommodation sales in October were 4.8 million SEK (+115,000).

Registered January-October sales were 116.4 million SEK and they increased 43.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,200 SEK 1.9 % 2,000 SEK 42.6 % 
Revpar (Registered) 390 SEK -2.8 % 860 SEK 38.4 % 
Bed Night (Registered) 280 SEK -0.7 % 240 SEK 58.8 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (-4)
430 rooms (+16)
1,300 beds (-116)

Room utilization 32.5 % (-1.6)
Unsold rooms 290
Bed utilization 45.6 % (+4.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tanum + keyword"

Google searches for "tanum" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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