Tjörn
Accommodation and Travel Stats

December 2019

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Tjörn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,800
37 %
icon: sweden 3,300
35 %
icon: foreign 480
48 %
Visitors icon
Visitors
icon: star 2,600
19 %
icon: sweden 2,300
15 %
icon: foreign 270
73 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.6 mill. SEK
11 %
Average prices:
Night
675.60 SEK
159.60 SEK
Room
1,249.00 SEK
32.10 SEK
RevPAR
317.20 SEK
64.00 SEK
Capacity icon
Capacity
icon: establishment 11
10 %
icon: room 290
12 %
icon: bed 650
11 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 37 percent

In December 2019, 3,800 bed nights were recorded in Tjörn (+36.7 %), of which 3,300 nights were spent by domestic visitors and 480 nights by foreigners. Domestic bed nights increased 35 percent and foreign bed nights increased 48 percent. In total, bed nights increased 37 percent from last year's December.

1,300 rooms (+2.6 %) were booked by leisure visitors and 800 rooms (+16.8 %) by business visitors.

Between January and December, 78,900 bed nights (+14.5 %) were recorded for domestic visitors and 20,700 (+42.8 %) for foreigners in Tjörn, in total 99,600 (+19.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Tjörn out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 89.6 percent were domestic, and 10.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Tjörn on average 1.4 nights (+0.21) and foreigners 1.8 nights (-0.31).

Ferry arrivals from different harbors

Accommodation sales 2.6 million SEK

Registered accommodation sales in December were 2.6 million SEK (+245,000).

Registered January-December sales were 57.2 million SEK and they increased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,200 SEK 2.6 % 1,300 SEK 2.9 %
Bed Night (Registered) 680 SEK -19.1 % 570 SEK -10.3 %
Revpar (Registered) 320 SEK -16.8 % 560 SEK 0.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
290 rooms (+30)
650 beds (+63)

Room utilization 25.4 % (-5.9)
Unsold rooms 210
Bed utilization 21.1 % (+1.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tjörn + keyword"

Google searches for "tjörn" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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