Tjörn
Accommodation and Travel Stats

September 2019

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Tjörn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,800
37 %
icon: sweden 7,500
39 %
icon: foreign 1,300
25 %
Visitors icon
Visitors
icon: star 4,700
11 %
icon: sweden 4,000
9 %
icon: foreign 730
23 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.5 mill. SEK
3 %
Average prices:
Night
620.70 SEK
255.30 SEK
Room
1,198.30 SEK
127.00 SEK
RevPAR
648.80 SEK
57.30 SEK
Capacity icon
Capacity
icon: establishment 13
0 %
icon: room 290
2 %
icon: bed 650
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 37 percent

In September 2019, 8,800 bed nights were recorded in Tjörn (+37.1 %), of which 7,500 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights increased 39 percent and foreign bed nights increased 25 percent. In total, bed nights increased 37 percent from last year's September.

2,300 rooms (+15.3 %) were booked by leisure visitors and 2,300 rooms (+0.7 %) by business visitors.

Between January and September, 65,300 bed nights (+12.3 %) were recorded for domestic visitors and 18,700 (+43.8 %) for foreigners in Tjörn, in total 84,000 (+18.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Tjörn out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

4,700 tourists arrived to accommodation

Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all arrivals, 84.7 percent were domestic, and 15.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Tjörn on average 1.9 nights (+0.4) and foreigners 1.8 nights (+0.03).

Ferry arrivals from different harbors

Accommodation sales 5.5 million SEK

Registered accommodation sales in September were 5.5 million SEK (-160,000).

Registered January-September sales were 47.0 million SEK and they increased 4.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,200 SEK -9.6 % 1,300 SEK 4.5 %
Revpar (Registered) 650 SEK -8.1 % 610 SEK 4.4 %
Bed Night (Registered) 620 SEK -29.1 %  560 SEK -6.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
290 rooms (+6)
650 beds (+0)

Room utilization 54.1 % (+0.86)
Unsold rooms 132
Bed utilization 46.2 % (+12)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tjörn + keyword"

Google searches for "tjörn" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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