Tjörn
Accommodation and Travel Stats

March 2020

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Tjörn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,800
3 %
icon: sweden 3,400
2 %
icon: foreign 450
8 %
Visitors icon
Visitors
icon: star 2,200
22 %
icon: sweden 2,000
21 %
icon: foreign 186
35 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill. SEK
30 %
Average prices:
Night
503.70 SEK
194.20 SEK
Room
1,063.60 SEK
1.30 SEK
RevPAR
214.20 SEK
125.70 SEK
Capacity icon
Capacity
icon: establishment 12
0 %
icon: room 290
1 %
icon: bed 630
4 %
utilization icon
Utilization
icon: room 0.2
37 %
icon: bed 0.2
11 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,800 registered bed nights

In March 2020, 3,800 bed nights were recorded in Tjörn (-2.7 %), of which 3,400 nights were spent by domestic visitors and 450 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights decreased eight percent. In total, bed nights decreased three percent from last year's March.

990 rooms (-29.0 %) were booked by leisure visitors and 810 rooms (-30.6 %) by business visitors.

Between January and March, 9,900 bed nights (-0.2 %) were recorded for domestic visitors and 1,800 (+37.9 %) for foreigners in Tjörn, in total 11,700 (+4.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Tjörn out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

2,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all arrivals, 91.5 percent were domestic, and 8.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Tjörn on average 1.7 nights (+0.32) and foreigners 2.4 nights (+0.71).

Ferry arrivals from different harbors

Accommodation sales 1.9 million SEK

Registered accommodation sales in March were 1.9 million SEK (-814,000).

Registered January-March sales were 6.8 million SEK and they decreased 919,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -0.1 % 1,000 SEK 0.6 %
Bed Night (Registered) 500 SEK -27.8 % 580 SEK -15.6 %
Revpar (Registered) 210 SEK -37.0 % 270 SEK -17.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
290 rooms (+2)
630 beds (-24)

Room utilization 20.1 % (-12)
Unsold rooms 230
Bed utilization 19.6 % (-2.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tjörn + keyword"

Google searches for "tjörn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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