Tornio
Accommodation and Travel Stats

November 2019

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Tornio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,600
7 %
icon: finland 2,500
8 %
icon: foreign 1,000
5 %
Top 3:
Sweden
300
91 %
Germany
250
33 %
Norway
154
75 %
Visitors icon
Visitors
icon: star 2,200
55 %
icon: finland 1,700
58 %
icon: foreign 530
46 %
Top 3:
Sweden
200
66 %
Norway
111
56 %
Germany
90
45 %
Accommodation Sales icon
Accommodation Sales
icon: star 303,000 €
38 %
Average prices:
Night
84.80 €
18.70 €
Room
109.40 €
8.30 €
RevPAR
53.80 €
6.40 €
Capacity icon
Capacity
icon: establishment 5.0
25 %
icon: room 185
21 %
icon: bed 380
21 %
Weather icon
Weather
icon: temperature -4.8 °C
5.6 °C
icon: rainfall 53 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased seven percent

In November 2019, 3,600 bed nights were recorded in Tornio (+7.3 %), of which 2,500 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights increased eight percent and foreign bed nights increased five percent. In total, bed nights increased seven percent from last year's November.

Most foreign bed nights were recorded for travelers from Sweden (300 nights).

1,200 nights (+112.0 %) were spend by leisure visitors and 2,400 nights (-14.0 %) by business visitors.

Between January and November, 39,000 bed nights (+9.7 %) were recorded for domestic visitors and 15,700 (+4.4 %) for foreigners in Tornio, in total 54,700 (+8.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Tornio out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,200 tourists arrived to accommodation

Arrivals to registered accommodation increased 55 percent compared to earlier year. Of all arrivals, 76.5 percent were domestic, and 23.5 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Tornio on average 1.5 nights (-0.68) and foreigners 2.0 nights (-0.78).

Ferry arrivals from different harbors

Accommodation sales 303,000 euro

Registered accommodation sales in November were 303,000 euro (+82,700).

Registered January-November sales were 3.4 million euro and they decreased 336,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 109 € 8.2 % 113 € -7.4 %
Bed Night (Registered) 85 € 28.3 %  61 € -15.9 % 
Revpar (Registered) 54 € 13.5 %  51 € -10.3 % 

Tax free sales -34.1 %

Tax free sales decreased 34 percent from the previous year.

(Russians -33.8 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+1)
185 rooms (+32)
380 beds (+65)

Room utilization 49.2 % (+2.3)
Unsold rooms 94
Bed utilization 30.9 % (-3.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tornio + keyword"

Google searches for "tornio" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.46/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available in the dashboard

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