Tornio
Accommodation and Travel Stats

March 2019

Notice

This is a non-premium report and will only show data up to 12 months from now.

For more information or subscription for the premium report, please contact us at premium@visitory.io

Tornio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,300
17 %
icon: finland 3,000
12 %
icon: foreign 1,300
31 %
Top 3:
Russia
191
275 %
Germany
162
10 %
Sweden
151
13 %
Visitors icon
Visitors
icon: star 2,600
3 %
icon: finland 1,800
7 %
icon: foreign 760
8 %
Top 3:
Sweden
106
10 %
Norway
104
44 %
Taiwan
70
44 %
Accommodation Sales icon
Accommodation Sales
icon: star 307,000
Average prices:
Night
72.20 €
Room
129.10 €
38.30 €
RevPAR
52.10 €
30.30 €
Capacity icon
Capacity
icon: establishment 5.0
25 %
icon: room 185
21 %
icon: bed 380
22 %
Tax Free icon
Tax Free
icon: star 54 %
Russia
55 %
China
31 %
Weather icon
Weather
icon: temperature -4.3 °C
4.0 °C
icon: rain 80 mm
49 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 17 percent

In March 2019, 4,300 bed nights were recorded in Tornio (+16.7 %), of which 3,000 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased 31 percent. In total, bed nights increased 17 percent from last year's March.

Most foreign bed nights were recorded for travelers from Russia (191 nights).

1,100 nights (+37.4 %) were spend by leisure visitors and 3,200 nights (+10.9 %) by business visitors.

Between January and March, 6,200 bed nights (+10.2 %) were recorded for domestic visitors and 4,200 (+12.8 %) for foreigners in Tornio, in total 10,400 (+11.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Tornio out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 70.7 percent were domestic, and 29.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Tornio on average 1.6 nights (+0.27) and foreigners 1.7 nights (+0.29).

Ferry arrivals from different harbors

Accommodation sales 341,000 euro

Total accommodation sales in March were 341,000 euro. The share of Airbnb and HomeAway was 11.0 percent. Therefore, registered accommodation sales were 307,000 euro and Airbnb and HomeAway sales 33,700 euro (-2,800).

Total January-March sales were 859,000 euro and they decreased 129,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 129 € -22.9 %  123 € -14.3 % 
Adr (Airbnb & Homeaway) 111 € 6.8 % 112 € 18.8 % 
Bed Night (Registered) 72 € 73 €
Revpar (Registered) 52 € -36.7 %  47 € -24.5 % 
Revpar (Airbnb & Homeaway) 37 € 50.9 %  44 € 77.9 % 

Tax free sales -53.5 %

Tax free sales decreased 54 percent from the previous year.

(Russians -55.3 %, Chinese -31.1 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+1)
185 rooms (+32)
380 beds (+69)

Room utilization 40.4 % (-8.8)
Unsold rooms 110

Airbnb and HomeAway

45 apartments (-14)
4.0 private rooms (+1)
0.0 shared rooms (+0)

Apartment utilization 33.7 % (+9.9)
Unsold apartments 30

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Meteorological Institute, Global Blue, Statistics Finland

Navigate

previous
next