Tornio
Accommodation and Travel Stats

September 2020

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Tornio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,400
17 %
icon: finland 4,200
1 %
icon: foreign 193
83 %
Visitors icon
Visitors
icon: star 2,000
38 %
icon: finland 1,900
27 %
icon: foreign 119
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 337,000 €
21 %
Average prices:
Night
76.50 €
3.40 €
Room
106.50 €
29.00 €
RevPAR
57.40 €
14.00 €
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 195
2 %
icon: bed 420
7 %
utilization icon
Utilization
icon: room 54 %
2 %
icon: bed 32 %
7 %
Weather icon
Weather
icon: temperature 10.2 °C
1.3 °C
icon: rainfall 70 mm
16 mm

4,400 registered bed nights

In September 2020, 4,400 registered bed nights were recorded in Tornio (-17.0 %), of which 4,200 nights were spent by domestic visitors and 193 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 17 percent from last year's September.

1,500 nights (-15.3 %) were spend by leisure visitors and 2,900 nights (-17.9 %) by business visitors.

Between January and September, 25,800 registered bed nights (-24.0 %) were recorded for domestic visitors and 5,200 (-62.6 %) for foreigners in Tornio, in total 31,000 (-35.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Tornio out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

2,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Tornio on average 2.2 nights (+0.6) and foreigners 1.6 nights (-0.07).

Ferry arrivals from different harbors

Accommodation sales 337,000 euro

Registered accommodation sales in September were 337,000 euro (-87,100).

Registered January-September sales were 2.2 million euro and they decreased 567,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 107 € -21.4 % 106 € -6.6 %
Bed Night (Registered) 77 € -4.3 % 72 € 23.3 %
Revpar (Registered) 57 € -19.6 % 38 € -25.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
195 rooms (-5)
420 beds (-31)

Room utilization 53.9 % (+1.2)
Unsold rooms 90
Bed utilization 32.4 % (-2.5)

Registered room utilization for establishments

Global Google searches for "tornio + keyword"

Google searches for "tornio" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.39/10 (-0.15).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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