Tornio
Accommodation and Travel Stats

February 2020

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Tornio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,500
1 %
icon: finland 2,400
55 %
icon: foreign 1,000
44 %
Visitors icon
Visitors
icon: star 2,400
1 %
icon: finland 1,900
74 %
icon: foreign 530
61 %
Accommodation Sales icon
Accommodation Sales
icon: star 234,000 €
0 %
Average prices:
Night
67.80 €
1.20 €
Room
111.70 €
4.00 €
RevPAR
47.70 €
0.80 €
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 185
7 %
icon: bed 380
6 %
utilization icon
Utilization
icon: room 0.43
5 %
icon: bed 0.31
8 %
Weather icon
Weather
icon: temperature -5.9 °C
2.5 °C
icon: rainfall 106 mm
60 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In February 2020, 3,500 bed nights were recorded in Tornio (+1.3 %), of which 2,400 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights increased 55 percent and foreign bed nights decreased 44 percent. In total, bed nights increased one percent from last year's February.

1,800 nights (+112.6 %) were spend by leisure visitors and 1,600 nights (-36.7 %) by business visitors.

Between January and February, 4,300 bed nights (+40.7 %) were recorded for domestic visitors and 2,500 (-18.5 %) for foreigners in Tornio, in total 6,800 (+10.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Tornio out of total bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 78.4 percent were domestic, and 21.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Tornio on average 1.3 nights (-0.15) and foreigners 2.0 nights (+0.61).

Ferry arrivals from different harbors

Accommodation sales 234,000 euro

Registered accommodation sales in February were 234,000 euro (-840).

Registered January-February sales were 484,000 euro and they increased 43,700 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 112 € 3.7 % 110 € -5.0 %
Bed Night (Registered) 68 € -1.7 % 71 € -0.7 %
Revpar (Registered) 48 € -1.6 % 46 € 5.5 %

Tax free sales -29.6 % (January)

Tax free sales decreased 30 percent from the previous year.

(Russians -27.3 %, Chinese -73.4 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
185 rooms (+12)
380 beds (+22)

Room utilization 42.7 % (-2.3)
Unsold rooms 106
Bed utilization 31.3 % (-2.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "tornio + keyword"

Google searches for "tornio" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.54/10 (+0.07).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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