Torniolaakso
Accommodation and Travel Stats

September 2020

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Torniolaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,500
49 %
icon: finland 2,400
82 %
icon: foreign 75
78 %
Visitors icon
Visitors
icon: star 1,500
44 %
icon: finland 1,400
70 %
icon: foreign 36
80 %
Accommodation Sales icon
Accommodation Sales
icon: star 81,300 €
4 %
Average prices:
Night
33.20 €
14.20 €
Room
75.90 €
12.30 €
RevPAR
11.90 €
0.70 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 240
3 %
icon: bed 640
2 %
utilization icon
Utilization
icon: room 16 %
24 %
Weather icon
Weather
icon: temperature 10.2 °C
1.3 °C
icon: rainfall 70 mm
16 mm

Registered bed nights increased 49 percent

In September 2020, 2,500 registered bed nights were recorded in Torniolaakso (+48.5 %), of which 2,400 nights were spent by domestic visitors and 75 nights by foreigners. Registered domestic bed nights increased 82 percent and registered foreign bed nights decreased 78 percent. In total, registered bed nights increased 49 percent from last year's September.

1,400 nights (+7.3 %) were spend by leisure visitors and 1,100 nights (+196.4 %) by business visitors.

Between January and September, 16,800 registered bed nights (+20.2 %) were recorded for domestic visitors and 8,700 (-29.9 %) for foreigners in Torniolaakso, in total 25,500 (-3.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Torniolaakso out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

1,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 44 percent compared to earlier year. Of all registered arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Torniolaakso on average 1.7 nights (+0.11) and foreigners 2.1 nights (+0.14).

Ferry arrivals from different harbors

Accommodation sales 81,300 euro

Registered accommodation sales in September were 81,300 euro (+3,100).

Registered January-September sales were 1.1 million euro and they decreased 121,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 76 € -13.9 % 106 €
Bed Night (Registered) 33 € -30.0 % 42 € -7.1 %
Revpar (Registered) 12 € 6.4 % 19 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
240 rooms (+6)
640 beds (+12)

Room utilization 15.7 % (+3.0)
Unsold rooms 200

Registered room utilization for establishments

Global Google searches for "torniolaakso + keyword"

Google searches for "torniolaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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