Torniolaakso
Accommodation and Travel Stats

June 2020

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Torniolaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,400
0 %
icon: finland 3,300
33 %
icon: foreign 43
95 %
Visitors icon
Visitors
icon: star 1,800
22 %
icon: finland 1,700
0 %
icon: foreign 41
92 %
Accommodation Sales icon
Accommodation Sales
icon: star 103,000 €
17 %
Average prices:
Night
30.60 €
6.50 €
Room
79.10 €
6.40 €
RevPAR
13.40 €
2.90 €
Capacity icon
Capacity
icon: establishment 13
0 %
icon: room 260
1 %
icon: bed 720
1 %
utilization icon
Utilization
icon: room 17 %
11 %
Weather icon
Weather
icon: temperature 16.1 °C
3.0 °C
icon: rainfall 68 mm
15 mm

3,400 registered bed nights

In June 2020, 3,400 registered bed nights were recorded in Torniolaakso (+0.4 %), of which 3,300 nights were spent by domestic visitors and 43 nights by foreigners. Registered domestic bed nights increased 33 percent and registered foreign bed nights decreased 95 percent. In total, registered bed nights increased less than one percent from last year's June.

2,300 nights (-25.8 %) were spend by leisure visitors and 1,100 nights (+314.6 %) by business visitors.

Between January and June, 6,400 registered bed nights (+2.6 %) were recorded for domestic visitors and 7,700 (-16.0 %) for foreigners in Torniolaakso, in total 14,000 (-8.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Torniolaakso out of total registered bed nights was 0.3 % (+0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

1,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all registered arrivals, 97.7 percent were domestic, and 2.3 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Torniolaakso on average 1.9 nights (+0.48) and foreigners 1.0 nights (-0.51).

Ferry arrivals from different harbors

Accommodation sales 103,000 euro

Registered accommodation sales in June were 103,000 euro (-21,600).

Registered January-June sales were 701,000 euro and they decreased 87,000 euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 79 € -7.5 % 114 €
Bed Night (Registered) 31 € -17.6 % 50 € -2.8 %
Revpar (Registered) 13 € -17.7 % 21 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
260 rooms (-3)
720 beds (-8)

Room utilization 16.9 % (-2.1)
Unsold rooms 220

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "torniolaakso + keyword"

Google searches for "torniolaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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