Torniolaakso
Accommodation and Travel Stats

April 2020

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Torniolaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 560
53 %
icon: finland 560
33 %
icon: foreign 0.0
100 %
Visitors icon
Visitors
icon: star 380
50 %
icon: finland 380
38 %
icon: foreign 0.0
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 18,000 €
Average prices:
Night
32.20 €
Room
41.20 €
RevPAR
4.40 €
Capacity icon
Capacity
icon: establishment 6.0
25 %
icon: room 157
25 %
icon: bed 440
22 %
utilization icon
Utilization
icon: room 0.11
Weather icon
Weather
icon: temperature 0.2 °C
2.1 °C
icon: rainfall 36 mm
34 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

560 registered bed nights

In April 2020, 560 bed nights were recorded in Torniolaakso (-52.7 %), of which 560 nights were spent by domestic visitors and 0.0 nights by foreigners. Domestic bed nights decreased 33 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 53 percent from last year's April.

25 nights (-97.5 %) were spend by leisure visitors and 530 nights (+213.9 %) by business visitors.

Between January and April, 1,900 bed nights (-41.0 %) were recorded for domestic visitors and 7,600 (-5.9 %) for foreigners in Torniolaakso, in total 9,600 (-16.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Torniolaakso out of total bed nights was 0.3 % (+0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.0 %.

380 tourists arrived to accommodation

Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.

Ferry arrivals from different harbors

Accommodation sales 18,000 euro

Registered accommodation sales in April were 18,000 euro.

Registered January-April sales were 562,000 euro and they decreased 67,400 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 41 € 128 €
Bed Night (Registered) 32 € 59 € 6.4 %
Revpar (Registered) 4.4 € 27 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-2)
157 rooms (-52)
440 beds (-122)

Room utilization 10.6 %
Unsold rooms 140

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "torniolaakso + keyword"

Google searches for "torniolaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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