Trollhättan
Accommodation and Travel Stats

March 2020

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Trollhättan: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,400
49 %
icon: sweden 6,100
44 %
icon: foreign 380
80 %
Visitors icon
Visitors
icon: star 3,200
54 %
icon: sweden 3,000
51 %
icon: foreign 230
73 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.8 mill. SEK
37 %
Average prices:
Night
741.10 SEK
144.00 SEK
Room
909.70 SEK
11.80 SEK
RevPAR
364.40 SEK
214.80 SEK
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 430
0 %
icon: bed 890
1 %
utilization icon
Utilization
icon: room 0.4
38 %
icon: bed 0.23
49 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,400 registered bed nights

In March 2020, 6,400 bed nights were recorded in Trollhättan (-49.2 %), of which 6,100 nights were spent by domestic visitors and 380 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 80 percent. In total, bed nights decreased 49 percent from last year's March.

800 rooms (-66.5 %) were booked by leisure visitors and 4,500 rooms (-26.6 %) by business visitors.

Between January and March, 20,000 bed nights (-15.6 %) were recorded for domestic visitors and 2,800 (-55.9 %) for foreigners in Trollhättan, in total 22,800 (-24.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Trollhättan out of total bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

3,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Trollhättan on average 2.0 nights (+0.25) and foreigners 1.7 nights (-0.5).

Ferry arrivals from different harbors

Accommodation sales 4.8 million SEK

Registered accommodation sales in March were 4.8 million SEK (-2.8 million).

Registered January-March sales were 14.7 million SEK and they decreased 4.0 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 910 SEK 1.3 % 880 SEK -1.0 %
Bed Night (Registered) 740 SEK 24.1 % 640 SEK 3.4 %
Revpar (Registered) 360 SEK -37.1 % 390 SEK -22.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
430 rooms (-1)
890 beds (-11)

Room utilization 40.1 % (-24)
Unsold rooms 260
Bed utilization 23.4 % (-23)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "trollhättan + keyword"

Google searches for "trollhättan" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.68/10 (-0.18).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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