Trosa
Accommodation and Travel Stats

March 2019

Trosa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,500
1 %
icon: sweden 2,400
2 %
icon: foreign 96
284 %
Visitors icon
Visitors
icon: star 2,000
5 %
icon: sweden 1,900
7 %
icon: foreign 63
186 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.0 mill. SEK
11 %
Average prices:
Night
771.60 SEK
99.40 SEK
Room
1,294.70 SEK
228.50 SEK
RevPAR
354.80 SEK
176.40 SEK
Capacity icon
Capacity
icon: establishment 10
9 %
icon: room 190
27 %
icon: bed 450
8 %
utilization icon
Utilization
icon: room 0.27
21 %
icon: bed 0.2
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In March 2019, 2,500 bed nights were recorded in Trosa (+0.6 %), of which 2,400 nights were spent by domestic visitors and 96 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 280 percent. In total, bed nights increased one percent from last year's March.

1,200 rooms (+4.6 %) were booked by leisure visitors and 270 rooms (+5.9 %) by business visitors.

Between January and March, 6,400 bed nights (-4.6 %) were recorded for domestic visitors and 340 (+61.8 %) for foreigners in Trosa, in total 6,700 (-2.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 4.5 million bed nights (-3.7 %) were recorded in the whole country, of which 3.6 million nights (-1.2 %) were spent by domestic visitors and 888,000 nights (-12.6 %) by foreigners.

The market share of Trosa out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

2,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all arrivals, 96.9 percent were domestic, and 3.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Trosa on average 1.3 nights (+0.06) and foreigners 1.5 nights (+0.39).

Ferry arrivals from different harbors

Accommodation sales 2.0 million SEK

Registered accommodation sales in March were 2.0 million SEK (-240,000).

Registered January-March sales were 5.3 million SEK and they decreased 590,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 1,300 SEK -15.0 % 1,300 SEK -18.9 %
Bed Night (Registered) 770 SEK -11.4 % 790 SEK -7.7 %
Revpar (Registered) 350 SEK -33.2 % 330 SEK -32.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-1)
190 rooms (+40)
450 beds (-38)

Room utilization 27.4 % (-7.5)
Unsold rooms 138
Bed utilization 19.9 % (+0.68)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "trosa + keyword"

Google searches for "trosa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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