Turku Archipelago
Accommodation and Travel Stats

September 2020

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Turku Archipelago: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,900
20 %
icon: finland 7,500
35 %
icon: foreign 380
63 %
Visitors icon
Visitors
icon: star 4,800
45 %
icon: finland 4,600
57 %
icon: foreign 199
49 %
Accommodation Sales icon
Accommodation Sales
icon: star 334,000 €
47 %
Average prices:
Night
42.30 €
7.90 €
Room
84.30 €
9.60 €
RevPAR
19.30 €
3.50 €
Capacity icon
Capacity
icon: establishment 32
33 %
icon: room 560
14 %
icon: bed 1,900
19 %
utilization icon
Utilization
icon: room 23 %
8 %

Registered bed nights increased 20 percent

In September 2020, 7,900 registered bed nights were recorded in Turku Archipelago (+19.9 %), of which 7,500 nights were spent by domestic visitors and 380 nights by foreigners. Registered domestic bed nights increased 35 percent and registered foreign bed nights decreased 63 percent. In total, registered bed nights increased 20 percent from last year's September.

6,400 nights (+34.7 %) were spend by leisure visitors and 1,500 nights (-18.3 %) by business visitors.

Between January and September, 101,000 registered bed nights (+12.2 %) were recorded for domestic visitors and 7,900 (-50.8 %) for foreigners in Turku Archipelago, in total 109,000 (+2.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Turku Archipelago out of total registered bed nights was 0.6 % (+0.3 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.4 %.

Registered bed nights comparison between regions

4,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 45 percent compared to earlier year. Of all registered arrivals, 95.8 percent were domestic, and 4.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Turku Archipelago on average 1.6 nights (-0.27) and foreigners 1.9 nights (-0.68).

Ferry arrivals from different harbors

Accommodation sales 334,000 euro

Registered accommodation sales in September were 334,000 euro (+107,000).

Registered January-September sales were 3.7 million euro and they increased 398,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 84 € 12.9 % 98 €
Bed Night (Registered) 42 € 22.9 % 34 € 9.0 %
Revpar (Registered) 19 € 21.9 % 29 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

32 accommodation establishments (+8)
560 rooms (+67)
1,900 beds (+300)

Room utilization 22.9 % (+1.7)
Unsold rooms 430

Registered room utilization for establishments

Global Google searches for "turku archipelago + keyword"

Google searches for "turku archipelago" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Statistics Finland

More information available at the dashboard

Navigate

previous
next