Turku Archipelago
Accommodation and Travel Stats

October 2020

Turku Archipelago: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,100
27 %
icon: finland 6,900
50 %
icon: foreign 210
79 %
Visitors icon
Visitors
icon: star 4,100
74 %
icon: finland 4,000
91 %
icon: foreign 133
53 %
Accommodation Sales icon
Accommodation Sales
icon: star 282,000 €
53 %
Average prices:
Night
39.70 €
6.90 €
Room
85.90 €
RevPAR
17.80 €
Capacity icon
Capacity
icon: establishment 27
50 %
icon: room 500
32 %
icon: bed 1,700
32 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 27 percent

In October 2020, 7,100 bed nights were recorded in Turku Archipelago (+26.6 %), of which 6,900 nights were spent by domestic visitors and 210 nights by foreigners. Domestic bed nights increased 50 percent and foreign bed nights decreased 79 percent. In total, bed nights increased 27 percent from last year's October.

6,200 nights (+44.8 %) were spend by leisure visitors and 930 nights (-30.9 %) by business visitors.

Between January and October, 105,000 bed nights (+11.0 %) were recorded for domestic visitors and 7,900 (-53.6 %) for foreigners in Turku Archipelago, in total 113,000 (+1.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Turku Archipelago out of total bed nights was 0.6 % (+0.3 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

Bed nights comparison between regions

4,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 74 percent compared to earlier year. Of all arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Turku Archipelago on average 1.7 nights (-0.48) and foreigners 1.6 nights (-1.9).

Ferry arrivals from different harbors

Accommodation sales 282,000 euro

Registered accommodation sales in October were 282,000 euro (+98,000).

Registered January-October sales were 3.9 million euro and they increased 360,000 euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 86 € 96 €
Bed Night (Registered) 40 € 21.1 %  34 € 9.0 %
Revpar (Registered) 18 € 27 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (+9)
500 rooms (+121)
1,700 beds (+400)

Room utilization 20.7 %
Unsold rooms 400

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku archipelago + keyword"

Google searches for "turku archipelago" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Statistics Finland

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