Turku Archipelago
Accommodation and Travel Stats

April 2020

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Turku Archipelago: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,800
58 %
icon: finland 1,500
56 %
icon: foreign 310
68 %
Top 3:
Estonia
162
70 %
Italy
89
Romania
31
Visitors icon
Visitors
icon: star 430
79 %
icon: finland 410
78 %
icon: foreign 17
90 %
Top 3:
Estonia
16
64 %
Russia
1.0
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 57,800 €
61 %
Average prices:
Night
31.30 €
1.80 €
Room
62.90 €
4.70 €
RevPAR
5.40 €
7.30 €
Capacity icon
Capacity
icon: establishment 20
5 %
icon: room 300
24 %
icon: bed 1,100
14 %
utilization icon
Utilization
icon: room 0.08
55 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,800 registered bed nights

In April 2020, 1,800 bed nights were recorded in Turku Archipelago (-58.3 %), of which 1,500 nights were spent by domestic visitors and 310 nights by foreigners. Domestic bed nights decreased 56 percent and foreign bed nights decreased 68 percent. In total, bed nights decreased 58 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (162 nights).

1,300 nights (-61.5 %) were spend by leisure visitors and 570 nights (-48.9 %) by business visitors.

Between January and April, 8,500 bed nights (-2.2 %) were recorded for domestic visitors and 3,500 (+37.6 %) for foreigners in Turku Archipelago, in total 12,000 (+6.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Turku Archipelago out of total bed nights was 1.0 % (+0.7 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 1.8 %.

Bed nights comparison between regions

430 tourists arrived to accommodation

Arrivals to registered accommodation decreased 79 percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Turku Archipelago on average 3.7 nights (+1.9) and foreigners 18 nights (+12).

Ferry arrivals from different harbors

Accommodation sales 57,800 euro

Registered accommodation sales in April were 57,800 euro (-88,800).

Registered January-April sales were 373,000 euro and they decreased 81,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 63 € -7.0 % 69 €
Bed Night (Registered) 31 € -5.4 % 31 € -23.1 %
Revpar (Registered) 5.3 € -57.7 % 9.7 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+1)
300 rooms (-93)
1,100 beds (-170)

Room utilization 8.5 % (-10)
Unsold rooms 270

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku archipelago + keyword"

Google searches for "turku archipelago" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Statistics Finland

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