Turku Archipelago
Accommodation and Travel Stats

February 2021

Turku Archipelago: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 2,300
18 %
icon: finland 2,300
23 %
icon: foreign 39
96 %
Top 3:
Estonia
24
96 %
Czech Republic
4.0
Romania
4.0
43 %
Visitors icon
Visitors (January)
icon: star 1,100
4 %
icon: finland 1,000
14 %
icon: foreign 36
70 %
Top 3:
Estonia
24
40 %
Czech Republic
4.0
Romania
4.0
300 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 92,100 €
9 %
Average prices:
Night
39.20 €
9.50 €
Room
83.80 €
19.00 €
RevPAR
8.00 €
1.80 €
Capacity icon
Capacity (January)
icon: establishment 21
24 %
icon: room 340
17 %
icon: bed 1,100
21 %
utilization icon
Utilization (January)
icon: room 0.1
37 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,300 registered bed nights (January)

In January 2021, 2,300 bed nights were recorded in Turku Archipelago (-17.8 %), of which 2,300 nights were spent by domestic visitors and 39 nights by foreigners. Domestic bed nights increased 23 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 18 percent from last year's January.

Most foreign bed nights were recorded for travelers from Estonia (24 nights).

2,100 nights (+21.7 %) were spend by leisure visitors and 250 nights (-78.0 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Turku Archipelago out of total bed nights was 0.3 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

Bed nights comparison between regions

1,100 tourists arrived to accommodation (January)

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 96.6 percent were domestic, and 3.4 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Turku Archipelago on average 2.2 nights (+0.16) and foreigners 1.1 nights (-7.0).

Ferry arrivals from different harbors

Accommodation sales 92,100 euro (January)

Registered accommodation sales in January were 92,100 euro (+7,200).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 84 € 29.4 %
Bed Night (Registered) 39 € 31.9 %
Revpar (Registered) 8.0 € -18.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

21 accommodation establishments (+4)
340 rooms (+50)
1,100 beds (+195)

Room utilization 9.5 % (-5.6)
Unsold rooms 310

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku archipelago + keyword"

Google searches for "turku archipelago" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Share this report

Sources: Statistics Finland

More information available at the dashboard

Navigate

previous