Turku Archipelago
Accommodation and Travel Stats

June 2020

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Turku Archipelago: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 23,100
18 %
icon: finland 22,500
28 %
icon: foreign 630
68 %
Visitors icon
Visitors
icon: star 14,500
53 %
icon: finland 14,200
66 %
icon: foreign 350
62 %
Accommodation Sales icon
Accommodation Sales
icon: star 700,000 €
13 %
Average prices:
Night
30.30 €
1.30 €
Room
100.30 €
7.70 €
RevPAR
36.90 €
6.50 €
Capacity icon
Capacity
icon: establishment 38
23 %
icon: room 630
2 %
icon: bed 2,100
12 %
utilization icon
Utilization
icon: room 37 %
12 %

Registered bed nights increased 18 percent

In June 2020, 23,100 registered bed nights were recorded in Turku Archipelago (+18.2 %), of which 22,500 nights were spent by domestic visitors and 630 nights by foreigners. Registered domestic bed nights increased 28 percent and registered foreign bed nights decreased 68 percent. In total, registered bed nights increased 18 percent from last year's June.

22,100 nights (+29.2 %) were spend by leisure visitors and 1,100 nights (-56.6 %) by business visitors.

Between January and June, 33,400 registered bed nights (+6.8 %) were recorded for domestic visitors and 4,200 (-34.6 %) for foreigners in Turku Archipelago, in total 37,700 (-0.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.1 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Turku Archipelago out of total registered bed nights was 2.1 % (+1.2 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 1.2 %.

Registered bed nights comparison between regions

14,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 53 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Turku Archipelago on average 1.6 nights (-0.48) and foreigners 1.8 nights (-0.29).

Ferry arrivals from different harbors

Accommodation sales 700,000 euro

Registered accommodation sales in June were 700,000 euro (+81,800).

Registered January-June sales were 1.2 million euro and they decreased 179,000 euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 100 € 8.3 % 86 €
Revpar (Registered) 37 € 21.5 % 17 €
Bed Night (Registered) 30 € -4.2 % 31 € -13.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (+7)
630 rooms (+15)
2,100 beds (+220)

Room utilization 36.8 % (+4.0)
Unsold rooms 400

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku archipelago + keyword"

Google searches for "turku archipelago" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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