Turku Region
Accommodation and Travel Stats
January 2020
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Turku Region: Tourism in a nutshell
56,300
48,000
8,300
37,100
33,100
4,000
3.6 mill. €
36
2,500
5,100
0.5
2.8 °C
59 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 11 percent
In January 2020, 56,300 bed nights were recorded in Turku Region (+11.3 %), of which 48,000 nights were spent by domestic visitors and 8,300 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased 11 percent. In total, bed nights increased 11 percent from last year's January.
Most foreign bed nights were recorded for travelers from Sweden (1,400 nights).
34,000 nights (+2.8 %) were spend by leisure visitors and 22,400 nights (+27.3 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
37,100 tourists arrived to accommodation
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 89.2 percent were domestic, and 10.8 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Turku Region on average 1.5 nights (-0.03) and foreigners 2.1 nights (+0.05).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.6 million euro
Registered accommodation sales in January were 3.6 million euro (+552,000).
Average prices
|
January 2020
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 94 € | 5.2 % |
| Bed Night (Registered) | 63 € | 6.4 % |
| Revpar (Registered) | 47 € | 24.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
36 accommodation establishments (+3)
2,500 rooms (-98)
5,100 beds (-74)
Room utilization 50.0 % (+7.6)
Unsold rooms 1,200
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "turku region"
Global Google searches for "turku region + keyword"
Google searches for "turku region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard