Turku Region
Accommodation and Travel Stats

January 2020

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Turku Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 56,300
11 %
icon: finland 48,000
16 %
icon: foreign 8,300
11 %
Top 3:
Sweden
1,400
3 %
Germany
1,200
10 %
Russia
770
25 %
Visitors icon
Visitors
icon: star 37,100
14 %
icon: finland 33,100
18 %
icon: foreign 4,000
13 %
Top 3:
Sweden
830
2 %
Germany
520
17 %
Russia
420
6 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.6 mill. €
18 %
Average prices:
Night
63.10 €
3.80 €
Room
94.40 €
4.60 €
RevPAR
47.20 €
9.10 €
Capacity icon
Capacity
icon: establishment 36
9 %
icon: room 2,500
4 %
icon: bed 5,100
1 %
utilization icon
Utilization
icon: room 0.5
18 %
Weather icon
Weather
icon: temperature 2.8 °C
8.0 °C
icon: rainfall 59 mm
7 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In January 2020, 56,300 bed nights were recorded in Turku Region (+11.3 %), of which 48,000 nights were spent by domestic visitors and 8,300 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased 11 percent. In total, bed nights increased 11 percent from last year's January.

Most foreign bed nights were recorded for travelers from Sweden (1,400 nights).

34,000 nights (+2.8 %) were spend by leisure visitors and 22,400 nights (+27.3 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 3.4 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Turku Region out of total bed nights was 3.4 % (+0.1 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 1.2 %.

37,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 89.2 percent were domestic, and 10.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Turku Region on average 1.5 nights (-0.03) and foreigners 2.1 nights (+0.05).

Ferry arrivals from different harbors

Accommodation sales 3.6 million euro

Registered accommodation sales in January were 3.6 million euro (+552,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 94 € 5.2 %
Bed Night (Registered) 63 € 6.4 %
Revpar (Registered) 47 € 24.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

36 accommodation establishments (+3)
2,500 rooms (-98)
5,100 beds (-74)

Room utilization 50.0 % (+7.6)
Unsold rooms 1,200

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku region + keyword"

Google searches for "turku region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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