Turku Region
Accommodation and Travel Stats

October 2019

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Turku Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 93,300
25 %
icon: finland 65,600
10 %
icon: foreign 27,700
84 %
Top 3:
Germany
2,700
20 %
Italy
2,600
773 %
India
2,300
2,571 %
Visitors icon
Visitors
icon: star 46,500
4 %
icon: finland 39,300
6 %
icon: foreign 7,100
6 %
Top 3:
Sweden
1,300
6 %
Estonia
690
20 %
Germany
670
40 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.8 mill. €
29 %
Average prices:
Night
62.60 €
2.00 €
Room
100.90 €
7.70 €
RevPAR
71.70 €
14.40 €
Capacity icon
Capacity
icon: establishment 35
9 %
icon: room 2,600
3 %
icon: bed 5,300
4 %
Weather icon
Weather
icon: temperature 5.6 °C
1.3 °C
icon: rainfall 69 mm
31 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 25 percent

In October 2019, 93,300 bed nights were recorded in Turku Region (+25.2 %), of which 65,600 nights were spent by domestic visitors and 27,700 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased 84 percent. In total, bed nights increased 25 percent from last year's October.

Most foreign bed nights were recorded for travelers from Germany (2,700 nights).

51,400 nights (+13.5 %) were spend by leisure visitors and 41,900 nights (+43.4 %) by business visitors.

Between January and October, 723,000 bed nights (+3.7 %) were recorded for domestic visitors and 196,000 (+11.9 %) for foreigners in Turku Region, in total 919,000 (+5.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.6 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Turku Region out of total bed nights was 5.6 % (+0.8 percentage points), out of domestic bed nights 5.3 % and foreign bed nights 6.4 %.

46,500 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 84.6 percent were domestic, and 15.4 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Turku Region on average 1.7 nights (+0.06) and foreigners 3.9 nights (+1.9).

Ferry arrivals from different harbors

Accommodation sales 5.8 million euro

Registered accommodation sales in October were 5.8 million euro (+1.3 million).

Registered January-October sales were 54.8 million euro and they increased 5.4 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 101 € 8.3 % 101 € 5.3 %
Revpar (Registered) 72 € 25.0 %  66 € 12.6 % 
Bed Night (Registered) 63 € 3.3 % 60 € 5.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

35 accommodation establishments (+3)
2,600 rooms (+79)
5,300 beds (+187)

Room utilization 71.0 % (+9.5)
Unsold rooms 760

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku region + keyword"

Google searches for "turku region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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