Turku Region
Accommodation and Travel Stats

March 2019

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Turku Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 71,700
3 %
icon: finland 59,900
7 %
icon: foreign 11,900
12 %
Top 3:
Germany
1,900
4 %
Sweden
1,500
16 %
Russia
620
11 %
Visitors icon
Visitors
icon: star 45,700
17 %
icon: finland 40,200
22 %
icon: foreign 5,500
8 %
Top 3:
Sweden
1,000
20 %
Germany
610
7 %
Estonia
300
28 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.3 mill.
8 %
Average prices:
Night
59.40 €
2.80 €
Room
92.80 €
3.60 €
RevPAR
53.20 €
5.00 €
Capacity icon
Capacity
icon: establishment 34
0 %
icon: room 2,600
1 %
icon: bed 5,300
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased three percent

In March 2019, 71,700 bed nights were recorded in Turku Region (+3.2 %), of which 59,900 nights were spent by domestic visitors and 11,900 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased 12 percent. In total, bed nights increased three percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (1,900 nights).

48,600 nights (+4.4 %) were spend by leisure visitors and 23,200 nights (+0.7 %) by business visitors.

Between January and March, 152,000 bed nights (+2.5 %) were recorded for domestic visitors and 32,100 (-11.9 %) for foreigners in Turku Region, in total 184,000 (-0.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.9 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Turku Region out of total bed nights was 3.9 % (+0.2 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 2.1 %.

45,700 tourists arrived to accommodation

Arrivals to registered accommodation increased 17 percent compared to earlier year. Of all arrivals, 88.0 percent were domestic, and 12.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Turku Region on average 1.5 nights (-0.21) and foreigners 2.2 nights (-0.1).

Ferry arrivals from different harbors

Accommodation sales 4.3 million euro

Registered accommodation sales in March were 4.3 million euro (+327,000).

Registered January-March sales were 10.9 million euro and they increased 294,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 93 € 4.1 % 93 € 3.0 %
Bed Night (Registered) 59 € 5.0 % 60 € 3.1 %
Revpar (Registered) 53 € 10.3 %  48 € 5.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (+0)
2,600 rooms (-37)
5,300 beds (-11)

Room utilization 57.4 % (+3.2)
Unsold rooms 1,100

Registered room utilization

Website's user sessions by language

Sources: Statistics Finland

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