Turku Region
Accommodation and Travel Stats

June 2020

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Turku Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 64,000
43 %
icon: finland 59,200
34 %
icon: foreign 4,800
79 %
Top 3:
Estonia
600
45 %
Sweden
240
92 %
Germany
191
95 %
Visitors icon
Visitors
icon: star 38,600
42 %
icon: finland 36,700
33 %
icon: foreign 1,900
84 %
Top 3:
Estonia
320
42 %
Sweden
125
94 %
Germany
74
96 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.1 mill. €
53 %
Average prices:
Night
48.50 €
10.60 €
Room
105.50 €
0.10 €
RevPAR
45.20 €
31.00 €
Capacity icon
Capacity
icon: establishment 40
7 %
icon: room 2,200
18 %
icon: bed 4,800
15 %
utilization icon
Utilization
icon: room 43 %
41 %
Weather icon
Weather
icon: temperature 18.5 °C
1.2 °C
icon: rainfall 36 mm
18 mm

64,000 registered bed nights

In June 2020, 64,000 registered bed nights were recorded in Turku Region (-43.1 %), of which 59,200 nights were spent by domestic visitors and 4,800 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 79 percent. In total, registered bed nights decreased 43 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Estonia (600 nights).

53,700 nights (-39.4 %) were spend by leisure visitors and 10,300 nights (-56.8 %) by business visitors.

Between January and June, 213,000 registered bed nights (-41.6 %) were recorded for domestic visitors and 28,800 (-64.4 %) for foreigners in Turku Region, in total 242,000 (-45.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.7 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Turku Region out of total registered bed nights was 5.7 % (+0.8 percentage points), out of domestic bed nights 5.5 % and foreign bed nights 9.4 %.

38,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all registered arrivals, 95.1 percent were domestic, and 4.9 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Turku Region on average 1.6 nights (-0.02) and foreigners 2.5 nights (+0.58).

Ferry arrivals from different harbors

Accommodation sales 3.1 million euro

Registered accommodation sales in June were 3.1 million euro (-3.5 million).

Registered January-June sales were 14.1 million euro and they decreased 12.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 106 € -0.1 % 99 € 2.5 %
Bed Night (Registered) 49 € -17.9 % 58 € -3.0 %
Revpar (Registered) 45 € -40.7 % 40 € -28.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

40 accommodation establishments (-3)
2,200 rooms (-500)
4,800 beds (-890)

Room utilization 42.8 % (-29)
Unsold rooms 1,300

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku region + keyword"

Google searches for "turku region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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