Turku
Accommodation and Travel Stats

December 2022

Turku: Tourism in a nutshell

icon: star 57,500
17 %
icon: finland 52,500
15 %
icon: foreign 5,000
42 %
icon: star 40,500
25 %
icon: finland 38,000
24 %
icon: foreign 2,500
51 %
icon: star 3.3 mill. €
8 %
Average prices:
Night
58.30 €
5.00 €
Room
101.50 €
1.60 €
RevPAR
44.70 €
1.50 €
icon: establishment 26
0 %
icon: room 2,600
2 %
icon: bed 5,300
4 %
icon: room 44 %
5 %
icon: bed 38 %
10 %
icon: temperature -2.1 °C
3.8 °C
icon: rainfall 2 mm
38 mm
icon: Instagram followers 360
0 %
icon: Twitter followers -9.0
-1 %

Registered bed nights increased 17 percent

In December 2022, 57,500 registered bed nights were recorded in Turku (+17.4 %), of which 52,500 nights were spent by domestic visitors and 5,000 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights increased 42 percent. In total, registered bed nights increased 17 percent from last year's December.

42,800 nights (+16.3 %) were spend by leisure visitors and 14,700 nights (+20.7 %) by business visitors.

Between January and December, 819,000 registered bed nights (+27.4 %) were recorded for domestic visitors and 114,000 (+116.8 %) for foreigners in Turku, in total 933,000 (+34.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.2 percent

Total of 1.8 million registered bed nights (+11.8 %) were recorded in the whole country, of which 1.1 million nights (+5.2 %) were spent by domestic visitors and 731,000 nights (+23.2 %) by foreigners.

The market share of Turku out of total registered bed nights was 3.2 % (+0.2 percentage points), out of domestic bed nights 4.9 % and foreign bed nights 0.7 %.

40,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all registered arrivals, 93.8 percent were domestic, and 6.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Turku on average 1.4 nights (-0.1) and foreigners 2.0 nights (-0.13).

9,100 air travelers

The airport received a total of 9,100 passengers, which means air passenger arrivals increased 210 percent.

Of local passengers, 94.2 % arrived from abroad, thus the share of domestic passengers was 5.8 %.

In addition, there were 10,100 passengers departing the airport (+138.7 %), therefore the total number of trips via the airport was 19,200 (+167.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

72,600 passengers by ferries (November)

There were 72,600 arriving passengers by ferries. In total, the arrivals to port increased seven percent. The number of departing passengers was 72,400 (+8.5 %).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 3.7 million euro

Total accommodation sales in December were 3.7 million euro (+332,000). The share of Airbnb and Vrbo was 9.6 percent. Therefore, registered accommodation sales were 3.3 million euro (+252,000) and non-registered sales 356,000 euro (+79,900).

Total January-December sales were 65.2 million euro and they increased 19.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2022
Amount
Change jan-December 2022
Amount
Change
Adr (Registered) 102 € -1.6 % 109 € 7.1 %
Adr (Non-Registered) 91 € -2.1 % 106 € -4.1 %
Bed Night (Registered) 58 € -7.9 % 64 € 8.0 %
Revpar (Registered) 45 € 3.6 % 61 € 26.8 %
Revpar (Non-Registered) 40 € -16.1 % 62 € -5.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (+0)
2,600 rooms (+60)
5,300 beds (+220)

Room utilization 44.0 % (+2.2)
Unsold rooms 1,500
Bed utilization 37.5 % (+3.5)

Airbnb and Vrbo

490 accommodation establishments (+189)
440 apartments (+175)
630 rooms (+250)

Apartment utilization 44.4 % (-7.4)
Unsold apartments 250

Registered room utilization for establishments

Visits to marketing website

There were a total of 18,400 user sessions at Turku marketing website in December. The share of visitors using a foreign language in their web browser was 23.3 percent out of all website visitors. The number of total user sessions decreased 14 percent from last year's December.

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Google Analytics, Meteostat, Socialblade, Statistics Finland, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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