Turku
Accommodation and Travel Stats

July 2021

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights (June)
icon: star 83,600
79 %
icon: finland 80,900
82 %
icon: foreign 2,700
10 %
Visitors icon
Visitors (June)
icon: star 52,600
81 %
icon: finland 51,300
83 %
icon: foreign 1,300
16 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.5 mill. €
33 %
Average prices:
Night
49.90 €
6.60 €
Room
121.20 €
10.50 €
RevPAR
104.90 €
18.60 €
Capacity icon
Capacity
icon: room 2,400
9 %
icon: bed 4,900
9 %
Foreign Visitor Spending icon
Foreign Visitor Spending (June)
icon: foreign 564,000 €
16 %
Daily Visitors
86,200 €
Overnight Visitors
478,000 €
Weather icon
Weather
icon: temperature 20.7 °C
4.4 °C
icon: rainfall 40 mm
76 mm

Registered bed nights increased 79 percent (June)

In June 2021, 83,600 registered bed nights were recorded in Turku (+78.5 %), of which 80,900 nights were spent by domestic visitors and 2,700 nights by foreigners. Registered domestic bed nights increased 82 percent and registered foreign bed nights increased 10 percent. In total, registered bed nights increased 79 percent from last year's June.

70,200 nights (+80.5 %) were spend by leisure visitors and 13,500 nights (+69.1 %) by business visitors.

Between January and June, 189,000 registered bed nights (+14.5 %) were recorded for domestic visitors and 9,900 (-56.6 %) for foreigners in Turku, in total 198,000 (+5.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.9 percent (June)

Total of 1.7 million registered bed nights (+51.9 %) were recorded in the whole country, of which 1.6 million nights (+52.0 %) were spent by domestic visitors and 76,300 nights (+49.8 %) by foreigners.

The market share of Turku out of total registered bed nights was 4.9 % (+0.7 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 3.5 %.

52,600 tourists arrived to registered accommodation (June)

Arrivals to registered accommodation increased 81 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Turku on average 1.6 nights (-0.01) and foreigners 2.1 nights (-0.12).

2,600 air travelers (June)

The airport received a total of 2,600 passengers, which means air passenger arrivals increased 179 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 2,600 passengers departing the airport (+140.7 %), therefore the total number of trips via the airport was 5,200 (+158.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

20,700 passengers by ferries (May)

There were 20,700 arriving passengers by ferries. In total, the arrivals to port increased 162 percent. The number of departing passengers was 19,700 (+202.6 %).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (June)

The number of foreign visitors in June was 4,100 (+16.2 %). Out of them 1,700 were on a daytrip and 2,400 stayed at least for one night.

The cumulative number of foreign visitors between January and June was 15,800 (-62.6 %).

Total consumption of these visitors in Turku in June was 564,000 euro (138 per visitor). Overnight visitors spent 478,000 euro and day visitors 86,200 euro. Between January and June the consumption was 2.2 million euro.

Accommodation sales 7.5 million euro

Registered accommodation sales in July were 7.5 million euro (+1.8 million).

Registered January-July sales were 18.3 million euro and they increased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Registered) 121 € 9.5 % 101 € -2.2 %
Revpar (Registered) 105 € 21.5 % 40 € -20.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,400 rooms (+200)
4,900 beds (+420)

Room utilization 86.6 % (+8.6)
Unsold rooms 320

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.94/10 (-0.11).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

turku logo

More information available at the dashboard

Navigate

previous