Turku
Accommodation and Travel Stats
May 2023
Turku: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
68,600
61,100
7,500
46,000
42,400
3,600
4.1 mill. €
28
2,600
5,300
55 %
46 %
81,700 bed nights in paid accommodation (April)
Total of 81,700 bed nights (-0.9 %) were recorded in paid accommodation in Turku in April 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 84 % and non-registered 16 %.
Between January and April, the number of paid bed nights was 283,000 (+19.8 %). Share of registered was 85 % and non-registered 15 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
68,600 registered bed nights (April)
In April 2023, 68,600 registered bed nights were recorded in Turku (-3.0 %), of which 61,100 nights were spent by domestic visitors and 7,500 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights increased 35 percent. In total, registered bed nights decreased three percent from last year's April.
46,400 nights (-7.0 %) were spend by leisure visitors and 22,200 nights (+6.5 %) by business visitors.
Between January and April, 213,000 registered bed nights (+15.4 %) were recorded for domestic visitors and 27,000 (+64.6 %) for foreigners in Turku, in total 240,000 (+19.4 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
46,000 tourists arrived to registered accommodation (April)
Arrivals to registered accommodation decreased six percent compared to earlier year. Of all registered arrivals, 92.2 percent were domestic, and 7.8 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Turku on average 1.4 nights (+0.04) and foreigners 2.1 nights (+0.05).
10,900 air travelers (April)
The airport received a total of 10,900 passengers, which means air passenger arrivals increased 240 percent.
Of local passengers, 97.9 % arrived from abroad, thus the share of domestic passengers was 2.1 %.
In addition, there were 10,900 passengers departing the airport (+224.7 %), therefore the total number of trips via the airport was 21,800 (+233.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
62,500 passengers by ferries (March)
There were 62,500 arriving passengers by ferries. In total, the arrivals to port decreased 14 percent. The number of departing passengers was 63,700 (-11.2 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 4.5 million euro (April)
Total accommodation sales in April were 4.5 million euro (-42,000). The share of Airbnb and Vrbo was 9.1 percent. Therefore, registered accommodation sales were 4.1 million euro (-72,800) and non-registered sales 406,000 euro (+30,900).
Total January-April sales were 16.2 million euro and they increased 3.4 million euro from the previous year.
Average prices
|
April 2023
Amount |
Change |
jan-April 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 100 € | -1.8 % | 101 € | 2.5 % |
| Adr (Non-Registered) | 91 € | -5.8 % | 88 € | 0.5 % |
| Bed Night (Registered) | 59 € | 1.3 % | 62 € | 5.9 % |
| Revpar (Registered) | 55 € | 2.5 % | 49 € | 25.2 % |
| Revpar (Non-Registered) | 44 € | -25.5 % | 38 € | -18.9 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (April)
Registered Accommodation
28 accommodation establishments (+2)
2,600 rooms (+45)
5,300 beds (+200)
Room utilization 55.1 % (+2.3)
Unsold rooms 1,200
Bed utilization 45.5 % (-0.6)
Airbnb and Vrbo
520 accommodation establishments (+186)
480 apartments (+178)
670 rooms (+270)
Apartment utilization 48.3 % (-13)
Unsold apartments 250
Registered room utilization for establishments
Visits to marketing website
There were a total of 30,700 user sessions at Turku marketing website in May. The share of visitors using a foreign language in their web browser was 25.3 percent out of all website visitors. The number of total user sessions decreased 35 percent from last year's May.
Website's user sessions by language
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Google Analytics, Statistics Finland, Tak Research
Visit Turku Archipelago Oy
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturkuarchipelago.fi
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visitturku.fi
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