Turku
Accommodation and Travel Stats

January 2021

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,900
51 %
icon: finland 21,300
45 %
icon: foreign 1,600
79 %
Visitors icon
Visitors
icon: star 15,200
50 %
icon: finland 14,400
46 %
icon: foreign 730
80 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.2 mill. €
58 %
Average prices:
Night
53.30 €
9.80 €
Room
83.10 €
10.40 €
RevPAR
19.20 €
29.20 €
Capacity icon
Capacity
icon: establishment 24
4 %
icon: room 2,300
16 %
icon: bed 4,400
15 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 458,000 €
80 %
Daily Visitors
50,000 €
Overnight Visitors
408,000 €
Weather icon
Weather
icon: temperature -2.5 °C
5.5 °C
icon: rainfall 63 mm
4 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

22,900 registered bed nights

In January 2021, 22,900 bed nights were recorded in Turku (-50.5 %), of which 21,300 nights were spent by domestic visitors and 1,600 nights by foreigners. Domestic bed nights decreased 45 percent and foreign bed nights decreased 79 percent. In total, bed nights decreased 51 percent from last year's January.

16,800 nights (-38.9 %) were spend by leisure visitors and 6,100 nights (-67.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 3.4 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Turku out of total bed nights was 3.4 % (+0.6 percentage points), out of domestic bed nights 3.4 % and foreign bed nights 3.1 %.

15,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (+0.02) and foreigners 2.2 nights (+0.1).

1,200 air travelers

The airport received a total of 1,200 passengers, which means air passenger arrivals decreased 92 percent.

Of local passengers, 85.6 % arrived from abroad, thus the share of domestic passengers was 14.4 %.

In addition, there were 510 passengers departing the airport (-96.5 %), therefore the total number of trips via the airport was 1,700 (-94.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

27,800 passengers by ferries (December 2020)

There were 27,800 arriving passengers by ferries. In total, the arrivals to port decreased 72 percent. The number of departing passengers was 21,700 (-77.1 %).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in January was 3,000 (-80.2 %). Out of them 980 were on a daytrip and 2,100 stayed at least for one night.

Total consumption of these visitors in Turku in January was 458,000 euro (151 per visitor). Overnight visitors spent 408,000 euro and day visitors 50,000 euro.

Accommodation sales 1.4 million euro

Total accommodation sales in January were 1.4 million euro (-1.8 million). The share of Airbnb and Vrbo was 11.8 percent. Therefore, registered accommodation sales were 1.2 million euro (-1.7 million) and non-registered sales 166,000 euro (-64,600).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 83 € -11.1 %
Adr (Non-Registered) 78 € 5.2 %
Bed Night (Registered) 53 € -15.5 %
Revpar (Non-Registered) 34 € -1.0 %
Revpar (Registered) 19 € -60.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (+1)
2,300 rooms (+320)
4,400 beds (+560)

Room utilization 23.1 % (-29)
Unsold rooms 1,800
Bed utilization 18.0 % (-21)

Airbnb and Vrbo

340 accommodation establishments (-73)
300 apartments (-59)
420 rooms (-121)

Apartment utilization 43.0 % (-2.7)
Unsold apartments 170

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.44/10 (+0.13).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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