Turku
Accommodation and Travel Stats
January 2021
Turku: Tourism in a nutshell
22,900
21,300
1,600
15,200
14,400
730
1.2 mill. €
24
2,300
4,400
458,000 €
-2.5 °C
63 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
22,900 registered bed nights
In January 2021, 22,900 bed nights were recorded in Turku (-50.5 %), of which 21,300 nights were spent by domestic visitors and 1,600 nights by foreigners. Domestic bed nights decreased 45 percent and foreign bed nights decreased 79 percent. In total, bed nights decreased 51 percent from last year's January.
16,800 nights (-38.9 %) were spend by leisure visitors and 6,100 nights (-67.6 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
15,200 tourists arrived to accommodation
Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (+0.02) and foreigners 2.2 nights (+0.1).
1,200 air travelers
The airport received a total of 1,200 passengers, which means air passenger arrivals decreased 92 percent.
Of local passengers, 85.6 % arrived from abroad, thus the share of domestic passengers was 14.4 %.
In addition, there were 510 passengers departing the airport (-96.5 %), therefore the total number of trips via the airport was 1,700 (-94.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
27,800 passengers by ferries (December 2020)
There were 27,800 arriving passengers by ferries. In total, the arrivals to port decreased 72 percent. The number of departing passengers was 21,700 (-77.1 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption
The number of foreign visitors in January was 3,000 (-80.2 %). Out of them 980 were on a daytrip and 2,100 stayed at least for one night.
Total consumption of these visitors in Turku in January was 458,000 euro (151 per visitor). Overnight visitors spent 408,000 euro and day visitors 50,000 euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 1.4 million euro
Total accommodation sales in January were 1.4 million euro (-1.8 million). The share of Airbnb and Vrbo was 11.8 percent. Therefore, registered accommodation sales were 1.2 million euro (-1.7 million) and non-registered sales 166,000 euro (-64,600).
Average prices
|
January 2021
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 83 € | -11.1 % |
| Adr (Non-Registered) | 78 € | 5.2 % |
| Bed Night (Registered) | 53 € | -15.5 % |
| Revpar (Non-Registered) | 34 € | -1.0 % |
| Revpar (Registered) | 19 € | -60.4 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
24 accommodation establishments (+1)
2,300 rooms (+320)
4,400 beds (+560)
Room utilization 23.1 % (-29)
Unsold rooms 1,800
Bed utilization 18.0 % (-21)
Airbnb and Vrbo
340 accommodation establishments (-73)
300 apartments (-59)
420 rooms (-121)
Apartment utilization 43.0 % (-2.7)
Unsold apartments 170
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in January was 8.44/10 (+0.13).
Hotel customer satisfaction by nationalities
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research
Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturku.fi
,
visitturku.fi
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