Turku
Accommodation and Travel Stats
September 2022
Turku: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
111,000
94,600
16,800
70,100
61,000
9,200
7.5 mill. €
28
2,700
5,500
4.1 mill. €
9.3 °C
40 mm
137,000 bed nights in paid accommodation (August)
Total of 137,000 bed nights (+26.3 %) were recorded in paid accommodation in Turku in August 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 82 % and non-registered 18 %.
Between January and August, the number of paid bed nights was 780,000 (+44.4 %). Share of registered was 84 % and non-registered 16 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 22 percent (August)
In August 2022, 111,000 registered bed nights were recorded in Turku (+22.1 %), of which 94,600 nights were spent by domestic visitors and 16,800 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights increased 111 percent. In total, registered bed nights increased 22 percent from last year's August.
78,000 nights (+19.2 %) were spend by leisure visitors and 33,400 nights (+29.4 %) by business visitors.
Between January and August, 585,000 registered bed nights (+38.9 %) were recorded for domestic visitors and 73,700 (+214.3 %) for foreigners in Turku, in total 659,000 (+48.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
70,100 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation increased 23 percent compared to earlier year. Of all registered arrivals, 86.9 percent were domestic, and 13.1 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Turku on average 1.6 nights (-0.03) and foreigners 1.8 nights (-0.01).
7,500 air travelers (August)
The airport received a total of 7,500 passengers, which means air passenger arrivals increased 87 percent.
Of local passengers, 92.2 % arrived from abroad, thus the share of domestic passengers was 7.8 %.
In addition, there were 6,300 passengers departing the airport (+125.3 %), therefore the total number of trips via the airport was 13,800 (+102.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
175,000 passengers by ferries (July)
There were 175,000 arriving passengers by ferries. In total, the arrivals to port increased 118 percent. The number of departing passengers was 163,000 (+114.8 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (August)
The number of foreign visitors in August was 28,200 (+111.2 %). Out of them 10,000 were on a daytrip and 18,200 stayed at least for one night.
The cumulative number of foreign visitors between January and August was 129,000 (+236.9 %).
Total consumption of these visitors in Turku in August was 4.1 million euro (146 per visitor). Overnight visitors spent 3.6 million euro and day visitors 511,000 euro. Between January and August the consumption was 18.3 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 8.5 million euro (August)
Total accommodation sales in August were 8.5 million euro (+2.4 million). The share of Airbnb and Vrbo was 11.8 percent. Therefore, registered accommodation sales were 7.5 million euro (+2.0 million) and non-registered sales 1.0 million euro (+414,000).
Total January-August sales were 46.0 million euro and they increased 17.1 million euro from the previous year.
Average prices
|
August 2022
Amount |
Change |
jan-August 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 122 € | 16.8 % | 111 € | -5.0 % |
| Adr (Registered) | 119 € | 8.8 % | 112 € | 9.6 % |
| Revpar (Registered) | 87 € | 20.2 % | 63 € | 41.1 % |
| Revpar (Non-Registered) | 86 € | 25.3 % | 70 € | 1.6 % |
| Bed Night (Registered) | 68 € | 11.0 % | 63 € | 11.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (August)
Registered Accommodation
28 accommodation establishments (+1)
2,700 rooms (+350)
5,500 beds (+800)
Room utilization 73.3 % (+7.0)
Unsold rooms 720
Airbnb and Vrbo
590 accommodation establishments (+158)
520 apartments (+130)
730 rooms (+183)
Apartment utilization 70.6 % (+4.8)
Unsold apartments 153
Registered room utilization for establishments
Visits to marketing website
There were a total of 43,200 user sessions at Turku marketing website in September. The share of visitors using a foreign language in their web browser was 23.4 percent out of all website visitors. The number of total user sessions increased 30 percent from last year's September.
Website's user sessions by language
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.05/10 (-0.16).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Google Analytics, Socialblade, Statistics Finland, Tak Border Research, Tak Research
Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturku.fi
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visitturku.fi
More information available at the dashboard