Turku
Accommodation and Travel Stats

October 2020

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights (September)
icon: star 45,000
31 %
icon: finland 41,500
9 %
icon: foreign 3,400
82 %
Top 3:
Germany
660
78 %
Estonia
510
35 %
Sweden
390
82 %
Visitors icon
Visitors (September)
icon: star 27,800
23 %
icon: finland 26,500
9 %
icon: foreign 1,200
83 %
Top 3:
Estonia
220
52 %
Sweden
190
84 %
Germany
164
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.8 mill. €
42 %
Average prices:
Night
57.70 €
6.90 €
Room
90.40 €
10.80 €
RevPAR
42.40 €
32.30 €
Capacity icon
Capacity
icon: room 2,100
3 %
icon: bed 4,200
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending (September)
icon: foreign 531,000 €
83 %
Daily Visitors
63,700 €
Overnight Visitors
468,000 €
Weather icon
Weather
icon: temperature 8.8 °C
3.1 °C
icon: rainfall 68 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

45,000 registered bed nights (September)

In September 2020, 45,000 bed nights were recorded in Turku (-30.8 %), of which 41,500 nights were spent by domestic visitors and 3,400 nights by foreigners. Domestic bed nights decreased nine percent and foreign bed nights decreased 82 percent. In total, bed nights decreased 31 percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (660 nights).

29,000 nights (-15.1 %) were spend by leisure visitors and 16,000 nights (-48.1 %) by business visitors.

Between January and September, 387,000 bed nights (-24.8 %) were recorded for domestic visitors and 35,300 (-74.5 %) for foreigners in Turku, in total 423,000 (-35.3 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 48,100 bed nights in October 2020.

Registered bed nights

Bed nights by country of arrival

Market share 3.6 percent (September)

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Turku out of total bed nights was 3.6 % (+0.1 percentage points), out of domestic bed nights 3.6 % and foreign bed nights 3.9 %.

27,800 tourists arrived to accommodation (September)

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all arrivals, 95.6 percent were domestic, and 4.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Turku on average 1.6 nights (+0.01) and foreigners 2.8 nights (+0.04).

7,200 international congress guests in 2019

The number of international congress quests increased 38 percent from the previous year.

There was a total of 52 congresses organized (-5.0) in 2019.

2,100 air travelers

The airport received a total of 2,100 passengers, which means air passenger arrivals decreased 91 percent.

Of local passengers, 86.4 % arrived from abroad, thus the share of domestic passengers was 13.6 %.

In addition, there were 2,200 passengers departing the airport (-90.6 %), therefore the total number of trips via the airport was 4,300 (-90.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

24,700 passengers by ferries (September)

There were 24,700 arriving passengers by ferries. In total, the arrivals to port decreased 73 percent. The number of departing passengers was 24,000 (-72.9 %). Most arrivals were from Sweden (24,700 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (September)

The number of foreign visitors in September was 3,600 (-82.6 %). Out of them 1,300 were on a daytrip and 2,300 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 60,200 (-73.2 %).

Total consumption of these visitors in Turku in September was 531,000 euro (148 per visitor). Overnight visitors spent 468,000 euro and day visitors 63,700 euro. Between January and September the consumption was 8.7 million euro.

Accommodation sales 3.5 million euro

Total accommodation sales in October were 3.5 million euro (-1.6 million). The share of Airbnb and Vrbo was 19.9 percent. Therefore, registered accommodation sales were 2.8 million euro (-2.0 million) and non-registered sales 691,000 euro (+328,000).

Total January-October sales were 31.0 million euro and they decreased 18.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 165 € 99.4 %  105 € 15.0 % 
Revpar (Non-Registered) 105 € 90.9 %  59 € -0.3 %
Adr (Registered) 90 € -10.7 %  98 € -1.6 %
Bed Night (Registered) 58 € -10.7 %  56 € -10.2 % 
Revpar (Registered) 42 € -43.2 %  48 € -28.4 % 

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 2.8 million in October 2020.

Tax free sales -18.0 % (January)

Tax free sales decreased 18 percent from the previous year.

(Russians +3.5 %, Chinese -89.5 %, Japanese -6.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,100 rooms (+60)
4,200 beds (+118)

Room utilization 46.9 % (-27)
Unsold rooms 1,100

Airbnb and Vrbo

360 accommodation establishments (-64)
320 apartments (-53)
490 rooms (-73)

Apartment utilization 63.8 % (-2.8)
Unsold apartments 116

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.24/10 (+0.06).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444, info(at)visitturku.fi, visitturku.fi

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