Turku
Accommodation and Travel Stats

April 2022

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 58,000
270 %
icon: finland 53,000
262 %
icon: foreign 5,000
380 %
Top 3:
Sweden
840
174 %
Germany
820
1,573 %
France
500
1,563 %
Visitors icon
Visitors (March)
icon: star 38,000
318 %
icon: finland 35,600
306 %
icon: foreign 2,400
667 %
Top 3:
Sweden
560
741 %
France
300
2,185 %
Germany
280
3,044 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 3.4 mill. €
267 %
Average prices:
Night
58.60 €
0.40 €
Room
96.20 €
11.90 €
RevPAR
42.80 €
25.00 €
Capacity icon
Capacity (March)
icon: establishment 26
13 %
icon: room 2,600
20 %
icon: bed 5,100
19 %
utilization icon
Utilization (March)
icon: room 45 %
111 %
icon: bed 36 %
146 %
Weather icon
Weather
icon: temperature 3.5 °C
0.5 °C
icon: rainfall 41 mm
18 mm

Registered bed nights increased 270 percent (March)

In March 2022, 58,000 registered bed nights were recorded in Turku (+269.8 %), of which 53,000 nights were spent by domestic visitors and 5,000 nights by foreigners. Registered domestic bed nights increased 260 percent and registered foreign bed nights increased 380 percent. In total, registered bed nights increased 270 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Sweden (840 nights).

38,600 nights (+385.8 %) were spend by leisure visitors and 19,400 nights (+150.6 %) by business visitors.

Between January and March, 119,000 registered bed nights (+93.3 %) were recorded for domestic visitors and 10,800 (+191.9 %) for foreigners in Turku, in total 130,000 (+98.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.3 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Turku out of total registered bed nights was 3.3 % (+1.5 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 1.3 %.

38,000 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 320 percent compared to earlier year. Of all registered arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (-0.18) and foreigners 2.1 nights (-1.2).

3,200 air travelers

The airport received a total of 3,200 passengers, which means air passenger arrivals increased 420 percent.

Of local passengers, 94.3 % arrived from abroad, thus the share of domestic passengers was 5.7 %.

In addition, there were 3,300 passengers departing the airport (+530.8 %), therefore the total number of trips via the airport was 6,500 (+468.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

72,300 passengers by ferries (March)

There were 72,300 arriving passengers by ferries. In total, the arrivals to port increased 490 percent. The number of departing passengers was 71,700 (+487.2 %). Most arrivals were from Sweden (72,300 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (March)

The number of foreign visitors in March was 10,000 (+666.9 %). Out of them 4,100 were on a daytrip and 5,900 stayed at least for one night.

The cumulative number of foreign visitors between January and March was 21,500 (+243.6 %).

Total consumption of these visitors in Turku in March was 1.4 million euro (139 per visitor). Overnight visitors spent 1.2 million euro and day visitors 207,000 euro. Between January and March the consumption was 3.1 million euro.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 97 € -34.1 % 89 € -31.6 %
Revpar (Non-Registered) 59 € -19.6 % 47 € -24.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

340 accommodation establishments (-71)
300 apartments (-69)
410 rooms (-118)

Apartment utilization 60.7 % (+11)
Unsold apartments 118

Registered room utilization for establishments

Visits to marketing website

There were a total of 36,700 user sessions at Turku marketing website in April. The share of visitors using a foreign language in their web browser was 18.6 percent out of all website visitors. The number of total user sessions increased 84 percent from last year's April.

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.25/10 (-0.19).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Google Analytics, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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