Turku
Accommodation and Travel Stats

June 2021

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 34,500
334 %
icon: finland 32,100
332 %
icon: foreign 2,400
362 %
Visitors icon
Visitors (May)
icon: star 23,100
453 %
icon: finland 22,000
454 %
icon: foreign 1,100
438 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.8 mill. €
102 %
Average prices:
Night
51.20 €
11.20 €
Room
100.70 €
4.40 €
RevPAR
56.20 €
8.90 €
Capacity icon
Capacity
icon: room 2,800
70 %
icon: bed 5,800
70 %
Foreign Visitor Spending icon
Foreign Visitor Spending (May)
icon: foreign 513,000 €
438 %
Daily Visitors
79,400 €
Overnight Visitors
433,000 €
Weather icon
Weather
icon: temperature 18.0 °C
0.9 °C
icon: rainfall 18 mm
8 mm

Registered bed nights increased 330 percent (May)

In May 2021, 34,500 registered bed nights were recorded in Turku (+334.2 %), of which 32,100 nights were spent by domestic visitors and 2,400 nights by foreigners. Registered domestic bed nights increased 330 percent and registered foreign bed nights increased 360 percent. In total, registered bed nights increased 330 percent from last year's May.

23,500 nights (+595.7 %) were spend by leisure visitors and 11,000 nights (+140.9 %) by business visitors.

Between January and May, 106,000 registered bed nights (-11.7 %) were recorded for domestic visitors and 7,000 (-65.3 %) for foreigners in Turku, in total 113,000 (-19.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.1 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Turku out of total registered bed nights was 4.1 % (+1.4 percentage points), out of domestic bed nights 4.1 % and foreign bed nights 3.4 %.

23,100 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 450 percent compared to earlier year. Of all registered arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (-0.41) and foreigners 2.1 nights (-0.35).

2,600 air travelers

The airport received a total of 2,600 passengers, which means air passenger arrivals increased 179 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 2,600 passengers departing the airport (+140.7 %), therefore the total number of trips via the airport was 5,200 (+158.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

20,700 passengers by ferries (May)

There were 20,700 arriving passengers by ferries. In total, the arrivals to port increased 162 percent. The number of departing passengers was 19,700 (+202.6 %).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (May)

The number of foreign visitors in May was 3,700 (+438.0 %). Out of them 1,600 were on a daytrip and 2,200 stayed at least for one night.

The cumulative number of foreign visitors between January and May was 11,400 (-70.5 %).

Total consumption of these visitors in Turku in May was 513,000 euro (137 per visitor). Overnight visitors spent 433,000 euro and day visitors 79,400 euro. Between January and May the consumption was 1.6 million euro.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 106 € 8.5 % 118 € 49.7 %
Adr (Registered) 101 € -4.2 % 91 € -9.1 %
Revpar (Non-Registered) 66 € 12.9 % 60 € 53.0 %
Revpar (Registered) 56 € 18.8 % 29 € -31.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,800 rooms (+1,100)
5,800 beds (+2,400)

Room utilization 55.8 % (+11)
Unsold rooms 1,200

Airbnb and Vrbo

420 accommodation establishments (+35)
380 apartments (+45)
540 rooms (+26)

Apartment utilization 62.3 % (+2.4)
Unsold apartments 144

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.21/10 (-0.13).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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