Turku
Accommodation and Travel Stats

April 2021

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 15,700
44 %
icon: finland 14,700
37 %
icon: foreign 1,000
77 %
Visitors icon
Visitors (March)
icon: star 9,100
46 %
icon: finland 8,800
41 %
icon: foreign 310
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.2 mill. €
286 %
Average prices:
Night
51.90 €
12.70 €
Room
67.10 €
16.40 €
RevPAR
18.50 €
5.20 €
Capacity icon
Capacity
icon: room 2,800
179 %
icon: bed 5,900
179 %
Foreign Visitor Spending icon
Foreign Visitor Spending (March)
icon: foreign 181,000 €
83 %
Daily Visitors
27,000 €
Overnight Visitors
154,000 €
Weather icon
Weather
icon: temperature 4.0 °C
0.8 °C
icon: rainfall 23 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

15,700 registered bed nights (March)

In March 2021, 15,700 bed nights were recorded in Turku (-43.7 %), of which 14,700 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights decreased 77 percent. In total, bed nights decreased 44 percent from last year's March.

8,000 nights (-46.4 %) were spend by leisure visitors and 7,700 nights (-40.5 %) by business visitors.

Between January and March, 61,700 bed nights (-42.9 %) were recorded for domestic visitors and 3,700 (-81.0 %) for foreigners in Turku, in total 65,400 (-48.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.8 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Turku out of total bed nights was 1.8 % (-1.0 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 2.2 %.

9,100 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 46 percent compared to earlier year. Of all arrivals, 96.5 percent were domestic, and 3.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Turku on average 1.7 nights (+0.1) and foreigners 3.3 nights (+0.85).

620 air travelers

The airport received a total of 620 passengers, which means air passenger arrivals increased 198 percent.

Of local passengers, 72.5 % arrived from abroad, thus the share of domestic passengers was 27.5 %.

In addition, there were 530 passengers departing the airport (+184.9 %), therefore the total number of trips via the airport was 1,100 (+191.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

15,900 passengers by ferries (February)

There were 15,900 arriving passengers by ferries. In total, the arrivals to port decreased 83 percent. The number of departing passengers was 15,500 (-83.7 %).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (March)

The number of foreign visitors in March was 1,300 (-82.6 %). Out of them 530 were on a daytrip and 770 stayed at least for one night.

The cumulative number of foreign visitors between January and March was 6,300 (-83.4 %).

Total consumption of these visitors in Turku in March was 181,000 euro (139 per visitor). Overnight visitors spent 154,000 euro and day visitors 27,000 euro. Between January and March the consumption was 907,000 euro.

Accommodation sales 1.2 million euro

Registered accommodation sales in April were 1.2 million euro (+913,000).

Registered January-April sales were 4.8 million euro and they decreased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 67 € -19.7 % 80 € -19.4 %
Bed Night (Registered) 52 € -19.7 % 54 € -16.6 %
Revpar (Registered) 19 € 38.7 % 20 € -54.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,800 rooms (+1,800)
5,900 beds (+3,800)

Room utilization 27.6 % (+12)
Unsold rooms 2,100

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (March)

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.44/10 (+0.04).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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