Turku
Accommodation and Travel Stats
July 2021
Turku: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
83,600
80,900
2,700
52,600
51,300
1,300
7.5 mill. €
2,400
4,900
564,000 €
20.7 °C
40 mm
97,900 bed nights in paid accommodation (June)
Total of 97,900 bed nights (+64.7 %) were recorded in paid accommodation in Turku in June 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 85 % and non-registered 15 %.
Between January and June, the number of paid bed nights was 253,000 (+4.4 %). Share of registered was 78 % and non-registered 22 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 79 percent (June)
In June 2021, 83,600 registered bed nights were recorded in Turku (+78.5 %), of which 80,900 nights were spent by domestic visitors and 2,700 nights by foreigners. Registered domestic bed nights increased 82 percent and registered foreign bed nights increased 10 percent. In total, registered bed nights increased 79 percent from last year's June.
70,200 nights (+80.5 %) were spend by leisure visitors and 13,500 nights (+69.1 %) by business visitors.
Between January and June, 189,000 registered bed nights (+14.5 %) were recorded for domestic visitors and 9,900 (-56.6 %) for foreigners in Turku, in total 198,000 (+5.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
52,600 tourists arrived to registered accommodation (June)
Arrivals to registered accommodation increased 81 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Turku on average 1.6 nights (-0.01) and foreigners 2.1 nights (-0.12).
2,600 air travelers (June)
The airport received a total of 2,600 passengers, which means air passenger arrivals increased 179 percent.
Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.
In addition, there were 2,600 passengers departing the airport (+140.7 %), therefore the total number of trips via the airport was 5,200 (+158.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
20,700 passengers by ferries (May)
There were 20,700 arriving passengers by ferries. In total, the arrivals to port increased 162 percent. The number of departing passengers was 19,700 (+202.6 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (June)
The number of foreign visitors in June was 4,100 (+16.2 %). Out of them 1,700 were on a daytrip and 2,400 stayed at least for one night.
The cumulative number of foreign visitors between January and June was 15,800 (-62.6 %).
Total consumption of these visitors in Turku in June was 564,000 euro (138 per visitor). Overnight visitors spent 478,000 euro and day visitors 86,200 euro. Between January and June the consumption was 2.2 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 7.5 million euro
Registered accommodation sales in July were 7.5 million euro (+1.8 million).
Registered January-July sales were 18.3 million euro and they increased 1.1 million euro from the previous year.
Average prices
|
July 2021
Amount |
Change |
jan-July 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 121 € | 9.5 % | 101 € | -2.2 % |
| Revpar (Registered) | 105 € | 21.5 % | 40 € | -20.5 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
2,400 rooms (+200)
4,900 beds (+420)
Room utilization 86.6 % (+8.6)
Unsold rooms 320
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.94/10 (-0.11).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research
Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturku.fi
,
visitturku.fi
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