Turku
Accommodation and Travel Stats

May 2023

Turku: Tourism in a nutshell

icon: star 68,600
3 %
icon: finland 61,100
6 %
icon: foreign 7,500
35 %
icon: star 46,000
6 %
icon: finland 42,400
9 %
icon: foreign 3,600
31 %
Average prices:
Night
59.20 €
0.80 €
Room
100.10 €
1.80 €
RevPAR
55.20 €
1.30 €
icon: establishment 28
8 %
icon: room 2,600
2 %
icon: bed 5,300
4 %
icon: room 55 %
4 %
icon: bed 46 %
1 %

68,600 registered bed nights (April)

In April 2023, 68,600 registered bed nights were recorded in Turku (-3.0 %), of which 61,100 nights were spent by domestic visitors and 7,500 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights increased 35 percent. In total, registered bed nights decreased three percent from last year's April.

46,400 nights (-7.0 %) were spend by leisure visitors and 22,200 nights (+6.5 %) by business visitors.

Between January and April, 213,000 registered bed nights (+15.4 %) were recorded for domestic visitors and 27,000 (+64.6 %) for foreigners in Turku, in total 240,000 (+19.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.5 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Turku out of total registered bed nights was 4.5 % (0.0 percentage points), out of domestic bed nights 4.8 % and foreign bed nights 2.9 %.

46,000 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all registered arrivals, 92.2 percent were domestic, and 7.8 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Turku on average 1.4 nights (+0.04) and foreigners 2.1 nights (+0.05).

10,900 air travelers (April)

The airport received a total of 10,900 passengers, which means air passenger arrivals increased 240 percent.

Of local passengers, 97.9 % arrived from abroad, thus the share of domestic passengers was 2.1 %.

In addition, there were 10,900 passengers departing the airport (+224.7 %), therefore the total number of trips via the airport was 21,800 (+233.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

62,500 passengers by ferries (March)

There were 62,500 arriving passengers by ferries. In total, the arrivals to port decreased 14 percent. The number of departing passengers was 63,700 (-11.2 %).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 4.5 million euro (April)

Total accommodation sales in April were 4.5 million euro (-42,000). The share of Airbnb and Vrbo was 9.1 percent. Therefore, registered accommodation sales were 4.1 million euro (-72,800) and non-registered sales 406,000 euro (+30,900).

Total January-April sales were 16.2 million euro and they increased 3.4 million euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Registered) 100 € -1.8 % 101 € 2.5 %
Adr (Non-Registered) 91 € -5.8 % 88 € 0.5 %
Bed Night (Registered) 59 € 1.3 % 62 € 5.9 %
Revpar (Registered) 55 € 2.5 % 49 € 25.2 %
Revpar (Non-Registered) 44 € -25.5 % 38 € -18.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

28 accommodation establishments (+2)
2,600 rooms (+45)
5,300 beds (+200)

Room utilization 55.1 % (+2.3)
Unsold rooms 1,200
Bed utilization 45.5 % (-0.6)

Airbnb and Vrbo

520 accommodation establishments (+186)
480 apartments (+178)
670 rooms (+270)

Apartment utilization 48.3 % (-13)
Unsold apartments 250

Registered room utilization for establishments

Visits to marketing website

There were a total of 30,700 user sessions at Turku marketing website in May. The share of visitors using a foreign language in their web browser was 25.3 percent out of all website visitors. The number of total user sessions decreased 35 percent from last year's May.

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Google Analytics, Statistics Finland, Tak Research

Visit Turku Archipelago Oy
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturkuarchipelago.fi , visitturku.fi

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