Turku
Accommodation and Travel Stats

September 2022

Turku: Tourism in a nutshell

icon: star 111,000
22 %
icon: finland 94,600
14 %
icon: foreign 16,800
111 %
icon: star 70,100
23 %
icon: finland 61,000
16 %
icon: foreign 9,200
111 %
Average prices:
Night
67.60 €
6.70 €
Room
118.80 €
9.60 €
RevPAR
87.10 €
14.70 €
icon: establishment 28
4 %
icon: room 2,700
15 %
icon: bed 5,500
17 %
icon: foreign 4.1 mill. €
111 %
Daily Visitors
511,000 €
Overnight Visitors
3.6 mill. €
icon: temperature 9.3 °C
2.0 °C
icon: rainfall 40 mm
12 mm

Registered bed nights increased 22 percent (August)

In August 2022, 111,000 registered bed nights were recorded in Turku (+22.1 %), of which 94,600 nights were spent by domestic visitors and 16,800 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights increased 111 percent. In total, registered bed nights increased 22 percent from last year's August.

78,000 nights (+19.2 %) were spend by leisure visitors and 33,400 nights (+29.4 %) by business visitors.

Between January and August, 585,000 registered bed nights (+38.9 %) were recorded for domestic visitors and 73,700 (+214.3 %) for foreigners in Turku, in total 659,000 (+48.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.8 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Turku out of total registered bed nights was 4.8 % (+0.4 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 3.0 %.

70,100 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 23 percent compared to earlier year. Of all registered arrivals, 86.9 percent were domestic, and 13.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Turku on average 1.6 nights (-0.03) and foreigners 1.8 nights (-0.01).

7,500 air travelers (August)

The airport received a total of 7,500 passengers, which means air passenger arrivals increased 87 percent.

Of local passengers, 92.2 % arrived from abroad, thus the share of domestic passengers was 7.8 %.

In addition, there were 6,300 passengers departing the airport (+125.3 %), therefore the total number of trips via the airport was 13,800 (+102.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

175,000 passengers by ferries (July)

There were 175,000 arriving passengers by ferries. In total, the arrivals to port increased 118 percent. The number of departing passengers was 163,000 (+114.8 %).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 28,200 (+111.2 %). Out of them 10,000 were on a daytrip and 18,200 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 129,000 (+236.9 %).

Total consumption of these visitors in Turku in August was 4.1 million euro (146 per visitor). Overnight visitors spent 3.6 million euro and day visitors 511,000 euro. Between January and August the consumption was 18.3 million euro.

Accommodation sales 8.5 million euro (August)

Total accommodation sales in August were 8.5 million euro (+2.4 million). The share of Airbnb and Vrbo was 11.8 percent. Therefore, registered accommodation sales were 7.5 million euro (+2.0 million) and non-registered sales 1.0 million euro (+414,000).

Total January-August sales were 46.0 million euro and they increased 17.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 122 € 16.8 % 111 € -5.0 %
Adr (Registered) 119 € 8.8 % 112 € 9.6 %
Revpar (Registered) 87 € 20.2 % 63 € 41.1 %
Revpar (Non-Registered) 86 € 25.3 % 70 € 1.6 %
Bed Night (Registered) 68 € 11.0 % 63 € 11.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

28 accommodation establishments (+1)
2,700 rooms (+350)
5,500 beds (+800)

Room utilization 73.3 % (+7.0)
Unsold rooms 720

Airbnb and Vrbo

590 accommodation establishments (+158)
520 apartments (+130)
730 rooms (+183)

Apartment utilization 70.6 % (+4.8)
Unsold apartments 153

Registered room utilization for establishments

Visits to marketing website

There were a total of 43,200 user sessions at Turku marketing website in September. The share of visitors using a foreign language in their web browser was 23.4 percent out of all website visitors. The number of total user sessions increased 30 percent from last year's September.

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.05/10 (-0.16).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Google Analytics, Socialblade, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

turku logo

More information available at the dashboard

Navigate

previous