Turku
Accommodation and Travel Stats
November 2021
Turku: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
75,900
67,100
8,800
49,300
44,900
4,400
4.6 mill. €
25
2,300
4,600
30.4 mill. €
1.9 mill. €
1.4 °C
43 mm
85,900 bed nights in paid accommodation (October)
Total of 85,900 bed nights (+34.1 %) were recorded in paid accommodation in Turku in October 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 88 % and non-registered 12 %.
Between January and October, the number of paid bed nights was 691,000 (+17.4 %). Share of registered was 83 % and non-registered 17 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 48 percent (October)
In October 2021, 75,900 registered bed nights were recorded in Turku (+47.8 %), of which 67,100 nights were spent by domestic visitors and 8,800 nights by foreigners. Registered domestic bed nights increased 42 percent and registered foreign bed nights increased 114 percent. In total, registered bed nights increased 48 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (1,400 nights).
54,100 nights (+55.7 %) were spend by leisure visitors and 21,800 nights (+31.4 %) by business visitors.
Between January and October, 536,000 registered bed nights (+23.3 %) were recorded for domestic visitors and 38,900 (-1.4 %) for foreigners in Turku, in total 575,000 (+21.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
49,300 tourists arrived to registered accommodation (October)
Arrivals to registered accommodation increased 56 percent compared to earlier year. Of all registered arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (-0.05) and foreigners 2.0 nights (-1.4).
3,200 air travelers (October)
The airport received a total of 3,200 passengers, which means air passenger arrivals increased 50 percent.
Of local passengers, 93.4 % arrived from abroad, thus the share of domestic passengers was 6.6 %.
In addition, there were 3,500 passengers departing the airport (+60.4 %), therefore the total number of trips via the airport was 6,700 (+55.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
42,100 passengers by ferries (September)
There were 42,100 arriving passengers by ferries. In total, the arrivals to port increased 70 percent. The number of departing passengers was 42,900 (+78.6 %). Most arrivals were from Sweden (42,100 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (October)
The number of foreign visitors in October was 12,800 (+263.7 %). Out of them 4,400 were on a daytrip and 8,300 stayed at least for one night.
The cumulative number of foreign visitors between January and October was 59,700 (-6.3 %).
Total consumption of these visitors in Turku in October was 1.9 million euro (148 per visitor). Overnight visitors spent 1.7 million euro and day visitors 225,000 euro. Between January and October the consumption was 8.7 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 4.9 million euro (October)
Total accommodation sales in October were 4.9 million euro (+1.5 million). The share of Airbnb and Vrbo was 6.4 percent. Therefore, registered accommodation sales were 4.6 million euro (+1.9 million) and non-registered sales 316,000 euro (-388,000).
Total January-October sales were 37.6 million euro and they increased 6.9 million euro from the previous year.
Average prices
|
October 2021
Amount |
Change |
jan-October 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 102 € | 13.4 % | 102 € | 2.0 % |
| Adr (Non-Registered) | 93 € | -43.7 % | 113 € | 7.6 % |
| Revpar (Registered) | 65 € | 63.7 % | 47 € | -2.7 % |
| Bed Night (Registered) | 61 € | 14.7 % | 58 € | 2.1 % |
| Revpar (Non-Registered) | 58 € | -45.1 % | 67 € | 12.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
Registered Accommodation
25 accommodation establishments (+1)
2,300 rooms (+65)
4,600 beds (+137)
Room utilization 63.2 % (+19)
Unsold rooms 850
Bed utilization 53.0 % (+16)
Airbnb and Vrbo
270 accommodation establishments (-94)
240 apartments (-80)
340 rooms (-152)
Apartment utilization 62.9 % (-1.5)
Unsold apartments 91
Registered room utilization for establishments
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.15/10 (-0.21).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Border Research, Tak Research
Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturku.fi
,
visitturku.fi
More information available at the dashboard