Turku
Accommodation and Travel Stats
December 2022
Turku: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
57,500
52,500
5,000
40,500
38,000
2,500
3.3 mill. €
26
2,600
5,300
44 %
38 %
-2.1 °C
2 mm
360
-9.0
69,100 bed nights in paid accommodation
Total of 69,100 bed nights (+18.9 %) were recorded in paid accommodation in Turku in December 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 83 % and non-registered 17 %.
Between January and December, the number of paid bed nights was 1.1 million (+32.9 %). Share of registered was 85 % and non-registered 15 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 17 percent
In December 2022, 57,500 registered bed nights were recorded in Turku (+17.4 %), of which 52,500 nights were spent by domestic visitors and 5,000 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights increased 42 percent. In total, registered bed nights increased 17 percent from last year's December.
42,800 nights (+16.3 %) were spend by leisure visitors and 14,700 nights (+20.7 %) by business visitors.
Between January and December, 819,000 registered bed nights (+27.4 %) were recorded for domestic visitors and 114,000 (+116.8 %) for foreigners in Turku, in total 933,000 (+34.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
40,500 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all registered arrivals, 93.8 percent were domestic, and 6.2 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Turku on average 1.4 nights (-0.1) and foreigners 2.0 nights (-0.13).
9,100 air travelers
The airport received a total of 9,100 passengers, which means air passenger arrivals increased 210 percent.
Of local passengers, 94.2 % arrived from abroad, thus the share of domestic passengers was 5.8 %.
In addition, there were 10,100 passengers departing the airport (+138.7 %), therefore the total number of trips via the airport was 19,200 (+167.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
72,600 passengers by ferries (November)
There were 72,600 arriving passengers by ferries. In total, the arrivals to port increased seven percent. The number of departing passengers was 72,400 (+8.5 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.7 million euro
Total accommodation sales in December were 3.7 million euro (+332,000). The share of Airbnb and Vrbo was 9.6 percent. Therefore, registered accommodation sales were 3.3 million euro (+252,000) and non-registered sales 356,000 euro (+79,900).
Total January-December sales were 65.2 million euro and they increased 19.3 million euro from the previous year.
Average prices
|
December 2022
Amount |
Change |
jan-December 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 102 € | -1.6 % | 109 € | 7.1 % |
| Adr (Non-Registered) | 91 € | -2.1 % | 106 € | -4.1 % |
| Bed Night (Registered) | 58 € | -7.9 % | 64 € | 8.0 % |
| Revpar (Registered) | 45 € | 3.6 % | 61 € | 26.8 % |
| Revpar (Non-Registered) | 40 € | -16.1 % | 62 € | -5.3 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
26 accommodation establishments (+0)
2,600 rooms (+60)
5,300 beds (+220)
Room utilization 44.0 % (+2.2)
Unsold rooms 1,500
Bed utilization 37.5 % (+3.5)
Airbnb and Vrbo
490 accommodation establishments (+189)
440 apartments (+175)
630 rooms (+250)
Apartment utilization 44.4 % (-7.4)
Unsold apartments 250
Registered room utilization for establishments
Visits to marketing website
There were a total of 18,400 user sessions at Turku marketing website in December. The share of visitors using a foreign language in their web browser was 23.3 percent out of all website visitors. The number of total user sessions decreased 14 percent from last year's December.
Website's user sessions by language
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Google Analytics, Meteostat, Socialblade, Statistics Finland, Tak Research
Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturku.fi
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visitturku.fi
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