Turku
Accommodation and Travel Stats

December 2018

Turku: Tourism in a nutshell

Total
icon: new 58,500
4 %
Registered Accommodation
icon: star 46,700
2 %
icon: finland 39,400
2 %
icon: foreign 7,300
2 %
Non-registered Accommodation
icon: star 11,800
35 %
Total
icon: new 37,600
17 %
Registered Accommodation
icon: star 32,000
14 %
icon: finland 27,900
16 %
icon: foreign 4,100
3 %
Non-registered Accommodation
icon: star 5,600
35 %
Total
icon: new 3.0 mill. €
11 %
Registered Accommodation
icon: star 2.7 mill. €
11 %
Average prices:
Night
57.00 €
3.70 €
Room
93.40 €
5.10 €
RevPAR
45.00 €
5.50 €
Non-registered Accommodation
icon: star 381,000 €
11 %
Average prices:
Adr
106.40 €
31.70 €
RevPAR
61.50 €
22.80 €
Registered Accommodation
icon: establishment 20
9 %
icon: room 2,100
5 %
icon: bed 4,100
4 %
Non-registered Accommodation
icon: establishment 440
25 %
icon: room 590
31 %
Registered Accommodation
icon: room 48 %
8 %
icon: bed 40 %
5 %
Non-registered Accommodation
icon: entire place 58 %
12 %
Registered Accommodation
icon: star 1.5
14 %
icon: finland 1.4
16 %
icon: foreign 1.8
5 %

Paid bed nights

46,700 registered bed nights

In December 2018, 46,700 registered bed nights were recorded in Turku (-2.0 %), of which 39,400 nights were spent by domestic visitors and 7,300 nights by foreigners. Registered domestic bed nights decreased two percent and registered foreign bed nights decreased two percent. In total, registered bed nights decreased two percent from last year's December.

33,800 nights (+4.8 %) were spend by leisure visitors and 12,900 nights (-16.2 %) by business visitors.

Between January and December, 627,000 registered bed nights (-1.8 %) were recorded for domestic visitors and 163,000 (-5.5 %) for foreigners in Turku, in total 790,000 (-2.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.7 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Turku out of total registered bed nights was 2.7 % (-0.1 percentage points), out of domestic bed nights 4.1 % and foreign bed nights 0.9 %.

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased 14 percent compared to earlier year. In Turku, length of stay in December was on average 1.5 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Turku on average 1.4 nights (+0.9 %) and foreigners 1.8 nights (-5.6 %).

32,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 87.3 percent were domestic, and 12.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Turku on average 1.4 nights (-0.26) and foreigners 1.8 nights (-0.09).

5,300 international congress guests in 2018

The number of international congress quests increased five percent from the previous year.

There was a total of 57 congresses organized (+10.0) in 2018.

13,900 air travelers

The airport received a total of 13,900 passengers, which means air passenger arrivals increased 15 percent.

Of local passengers, 75.2 % arrived from abroad, thus the share of domestic passengers was 24.8 %.

In addition, there were 14,900 passengers departing the airport (+10.7 %), therefore the total number of trips via the airport was 28,800 (+12.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

107,000 passengers by ferries

There were 107,000 arriving passengers by ferries. In total, the arrivals to port increased two percent. The number of departing passengers was 104,000 (+1.6 %). Most arrivals were from Sweden (106,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 3.0 million euro

Total accommodation sales in December were 3.0 million euro (+299,000). The share of Airbnb and Vrbo was 12.5 percent. Therefore, registered accommodation sales were 2.7 million euro (+125,000) and non-registered sales 381,000 euro (+174,000).

Total January-December sales were 51.3 million euro and they increased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 106 € 42.4 % 88 € 13.2 %
Adr (Registered) 93 € 5.8 % 96 € 4.1 %
Revpar (Non-Registered) 62 € 59.0 % 54 € 18.7 %
Bed Night (Registered) 57 € 7.0 % 60 € 2.5 %
Revpar (Registered) 45 € 14.0 % 58 € 6.3 %

Total accommodation sales

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (-2)
2,100 rooms (-102)
4,100 beds (-156)

Room utilization 48.2 % (+3.5)
Unsold rooms 1,100
Bed utilization 39.9 % (+2.0)

Airbnb and Vrbo

440 accommodation establishments (+88)
360 apartments (+68)
590 rooms (+139)

Apartment utilization 57.8 % (+6.0)
Unsold apartments 152

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Visitory Research Team


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