Turku
Accommodation and Travel Stats

May 2020

Turku: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,700
88 %
icon: finland 7,200
86 %
icon: foreign 530
96 %
Top 3:
Denmark
85
83 %
Estonia
82
88 %
Germany
72
96 %
Visitors icon
Visitors
icon: star 4,200
90 %
icon: finland 4,000
89 %
icon: foreign 210
97 %
Top 3:
Estonia
50
88 %
United Kingdom
28
91 %
Sweden
28
98 %
Accommodation Sales icon
Accommodation Sales
icon: star 470,000
89 %
Average prices:
Night
60.60 €
5.00 €
Room
93.30 €
3.20 €
RevPAR
20.90 €
42.80 €
Capacity icon
Capacity
icon: establishment 14
39 %
icon: room 780
64 %
icon: bed 1,700
61 %
Tax Free icon
Tax Free (January)
icon: star 18 %
Russia
4 %
China
90 %
Japan
6 %
Weather icon
Weather
icon: temperature 9.0 °C
1.8 °C
icon: rainfall 50 mm
18 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

7,700 registered bed nights

In May 2020, 7,700 bed nights were recorded in Turku (-88.1 %), of which 7,200 nights were spent by domestic visitors and 530 nights by foreigners. Domestic bed nights decreased 86 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 88 percent from last year's May.

Most foreign bed nights were recorded for travelers from Denmark (85 nights).

3,300 nights (-92.0 %) were spend by leisure visitors and 4,500 nights (-81.2 %) by business visitors.

Between January and May, 118,000 bed nights (-47.3 %) were recorded for domestic visitors and 20,300 (-61.3 %) for foreigners in Turku, in total 138,000 (-49.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.7 percent

Total of 291,000 bed nights (-81.5 %) were recorded in the whole country, of which 271,000 nights (-75.6 %) were spent by domestic visitors and 19,700 nights (-95.8 %) by foreigners.

The market share of Turku out of total bed nights was 2.7 % (-1.5 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 2.7 %.

4,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 90 percent compared to earlier year. Of all arrivals, 94.9 percent were domestic, and 5.1 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Turku on average 1.8 nights (+0.38) and foreigners 2.5 nights (+0.37).

7,200 international congress guests in 2019

The number of international congress quests increased 38 percent from the previous year.

There was a total of 52 congresses organized (-5.0) in 2019.

220 air travelers

The airport received a total of 220 passengers, which means air passenger arrivals decreased 99 percent.

Of local passengers, 4.5 % arrived from abroad, thus the share of domestic passengers was 95.5 %.

In addition, there were 210 passengers departing the airport (-98.9 %), therefore the total number of trips via the airport was 430 (-98.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

7,900 passengers by ferries

There were 7,900 arriving passengers by ferries. In total, the arrivals to port decreased 92 percent. The number of departing passengers was 6,500 (-93.2 %). Most arrivals were from Sweden (7,900 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 626,000 euro

Total accommodation sales in May were 626,000 euro (-3.9 million).

Total January-May sales were 10.1 million euro and they decreased 8.4 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 93 € -3.3 % 98 € 3.9 %
Adr (Non-Registered) 70 € -10.5 %  74 € -13.9 % 
Bed Night (Registered) 61 € -7.7 % 63 € 2.1 %
Revpar (Non-Registered) 32 € -32.0 %  35 € -27.3 % 
Revpar (Registered) 21 € -67.2 %  40 € -25.4 % 

Tax free sales -18.0 % (January)

Tax free sales decreased 18 percent from the previous year.

(Russians +3.5 %, Chinese -89.5 %, Japanese -6.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (-9)
780 rooms (-1,400)
1,700 beds (-2,600)

Room utilization 22.4 % (-44)
(for establishments in use)
Unsold rooms 600
Bed utilization 16.1 % (-34)

Airbnb and HomeAway

340 accommodation establishments (-93)
290 apartments (-76)
440 rooms (-140)

Apartment utilization 45.6 % (-14)
(for apartments in use)
Unsold apartments 157

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in May was 8.59/10 (+0.36).

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444, info(at)visitturku.fi, visitturku.fi

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