Turku
Accommodation and Travel Stats

October 2021

Turku: Tourism in a nutshell

icon: star 78,000
52 %
icon: finland 69,100
46 %
icon: foreign 8,900
115 %
Top 3:
Germany
1,400
78 %
Sweden
930
110 %
Italy
820
183 %
icon: star 50,500
59 %
icon: finland 46,000
51 %
icon: foreign 4,400
264 %
Top 3:
Sweden
600
185 %
Italy
480
776 %
Germany
410
140 %
icon: star 4.8 mill. €
77 %
Average prices:
Night
61.50 €
8.70 €
Room
104.10 €
14.00 €
RevPAR
67.20 €
27.80 €
icon: establishment 25
4 %
icon: room 2,300
3 %
icon: bed 4,600
3 %
icon: finland 31.1 mill. €
51 %
icon: foreign 1.9 mill. €
264 %
Daily Visitors
226,000 €
Overnight Visitors
1.7 mill. €
icon: temperature 8.1 °C
0.7 °C
icon: rainfall 74 mm
6 mm

Registered bed nights increased 52 percent

In October 2021, 78,000 registered bed nights were recorded in Turku (+51.9 %), of which 69,100 nights were spent by domestic visitors and 8,900 nights by foreigners. Registered domestic bed nights increased 46 percent and registered foreign bed nights increased 115 percent. In total, registered bed nights increased 52 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (1,400 nights).

55,600 nights (+60.0 %) were spend by leisure visitors and 22,400 nights (+35.0 %) by business visitors.

Between January and October, 538,000 registered bed nights (+23.8 %) were recorded for domestic visitors and 39,000 (-1.3 %) for foreigners in Turku, in total 577,000 (+21.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.7 percent

Total of 1.7 million registered bed nights (+47.6 %) were recorded in the whole country, of which 1.5 million nights (+39.8 %) were spent by domestic visitors and 200,000 nights (+149.2 %) by foreigners.

The market share of Turku out of total registered bed nights was 4.7 % (+0.1 percentage points), out of domestic bed nights 4.7 % and foreign bed nights 4.4 %.

50,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 59 percent compared to earlier year. Of all registered arrivals, 91.2 percent were domestic, and 8.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (-0.05) and foreigners 2.0 nights (-1.4).

3,200 air travelers

The airport received a total of 3,200 passengers, which means air passenger arrivals increased 50 percent.

Of local passengers, 93.4 % arrived from abroad, thus the share of domestic passengers was 6.6 %.

In addition, there were 3,500 passengers departing the airport (+60.4 %), therefore the total number of trips via the airport was 6,700 (+55.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

81,900 passengers by ferries

There were 81,900 arriving passengers by ferries. In total, the arrivals to port increased 195 percent. The number of departing passengers was 80,300 (+201.3 %). Most arrivals were from Sweden (81,900 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in October was 12,800 (+264.2 %). Out of them 4,400 were on a daytrip and 8,400 stayed at least for one night.

The cumulative number of foreign visitors between January and October was 59,700 (-6.3 %).

Total consumption of these visitors in Turku in October was 1.9 million euro (148 per visitor). Overnight visitors spent 1.7 million euro and day visitors 226,000 euro. Between January and October the consumption was 8.7 million euro.

Accommodation sales 5.1 million euro

Total accommodation sales in October were 5.1 million euro (+1.7 million). The share of Airbnb and Vrbo was 6.2 percent. Therefore, registered accommodation sales were 4.8 million euro (+2.1 million) and non-registered sales 316,000 euro (-388,000).

Total January-October sales were 37.8 million euro and they increased 7.1 million euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Registered) 104 € 15.5 % 102 € 2.3 %
Adr (Non-Registered) 92 € -43.8 % 113 € 7.7 %
Revpar (Registered) 67 € 70.4 % 48 € -2.1 %
Bed Night (Registered) 62 € 16.5 % 58 € 2.4 %
Revpar (Non-Registered) 58 € -45.2 % 67 € 12.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
2,300 rooms (+65)
4,600 beds (+117)

Room utilization 64.6 % (+21)
Unsold rooms 820
Bed utilization 54.7 % (+18)

Airbnb and Vrbo

270 accommodation establishments (-93)
250 apartments (-78)
340 rooms (-150)

Apartment utilization 62.7 % (-1.7)
Unsold apartments 92

Registered room utilization for establishments

Visits to marketing website

There were a total of 38,500 user sessions at Turku marketing website in October. The share of visitors using a foreign language in their web browser was 17.3 percent out of all website visitors. The number of total user sessions increased 58 percent from last year's October.

Website's user sessions by language

Global Google searches for "turku + keyword"

Google searches for "turku" by search region

Accommodation customer satisfaction (September)

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.08/10 (-0.23).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Google Analytics, Statistics Finland, Tak Border Research, Tak Research

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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